Case Study On Burpple

Case Study On Burpple
Case study on burpple: A social food recommendation startup Introduction Launched on May 9 2012, Burpple, a
Singapore–based social food guide, received popular support and quickly became one of Asia's leading food
recommendation startup. Burpple has hence been awarded the Top 100 Startups of Asia by Open Web Asia 2012
and is currently being used in over 115 countries around the world. Background This innovation of Burpple
came about with Elisha Ong and Dixon Chan, who went on a year–long overseas entrepreneurial internship
programme with NUS Overseas Colleges. Hesitant over menu choices, they seeked online reviews and friends'
recommendations and the dining experience reaffirmed the reliability of such recommendations, which
compelled ... Show more content on Helpwriting.net ...
Figure shows various classifications of food reviews and additional food editorial writings such as 'Cafes to
visit'. Figure 2. Figure shows Wishlist function of Burpple, that tracks users' favourited dining venues.
Designing for Customers Local business engagement and business expansion The prior emphasis on user
engagement has build its user community with over 200,000 monthly users, which provides a large consumer
base to attract food businesses to collaborate with Burpple. As such, Burpple gained its revenue by setting up a
local business owners network, which signed up more than 200 local food business owners to assist in
developing their businesses. One way in which Burpple has done so is through customization of the application
to publicize the restaurants' menu choices and promotions to the existing user community, which allows
companies to gain ownership of a marketing tool at more affordable cost with higher chance of outreaching to
the consumers. Summary From a simple daily life problem of requiring good food recommendations, Burpple, a
successful startup has been developed. Precise steps taken in its development and commercialisation and the
good management of user and customer based developments has aided in its rapid growth. In a market expected
to thrive well on further advanced smartphone technology, Burpple can be seen to do well if it continues to
adapt well to the users' and customers'
... Get more on HelpWriting.net ...

The Censorship Of Singapore ( Mda )
The practise of censorship – the restriction of ideas, action or image through the control of the media or any
other medium of expression. Censorship should be practised sensibly so that it will not restrict the development
and expression of new ideas while ensuring that social and political harmony is assured. Censorship plays a vital
role in maintaining the morals of its society and creating an economically dynamic, socially cohesive and
culturally vibrant nation. (N.A, N.D) The press exert a significant influence on the public and is partly
responsible for the views and values that many hold. Hence, it should be responsible with what it put forth to the
public. Singapore has gradually moved from film censorship to film classification and now to the focus on
media literacy. Media Authority of Singapore (MDA) plays a significant role in regulating and conducting
matters pertaining to the media. It is guided by legislation/acts such as Media Development Authority of
Singapore Act, code of practice and guideline to comply and enforce the entities. In this term paper, we will
discuss how the media handle censorship and classification related matters as well as reviewing the Films
Appeal Committee under the films act policy. In this regard, recommendations will also be given on how to
improve the clause.
The media environment has undergone major changes, driven largely by the forces of technology, media
convergence and globalisation. (Media Development Authority, 2014) As

Sheng Siong Investment Research
February 23, 2012
SINGAPORE EQUITY Investment Research
DMG & Partners Research CONSUMER
Melissa Yeap +65 6232 3897 melissa.yeap@sg.oskgroup.com Terence Wong, CFA +65 6232 3896
terence.wong@ sg.oskgroup.com
Retail Sheng Siong is Singapore's second largest grocer, holding an 18% share of the local market. It owns 24
outlets and three wet market stalls across the island nation, located in the HDB heartlands. Stock
Profile/Statistics Bloomberg Ticker STI Issued Share Capital (m) Market Capitalisation (US$m) 52 week H | L
Price (S$) Average Volume ('000) YTD Returns (%) Net gearing (%) Altman Z–Score ROCE/WACC Beta (x)
Book Value/share (S¢) Major Shareholders (%) SS Holdings Hock Eng Lim Hock Leng Lim 34.6 12.3 12.3
SSG SP 2,996 1,384 685 ... Show more content on Helpwriting.net ...
Its stores are currently sprawled across 347,293 sf of leased retail space. 27 years track record. Sheng Siong's
origins can be traced back to 1985, when founder and current Group CEO, Mr Lim Eng Hock bought over
troubled convenience store, SAVEWELL, using S$300k loaned from his father. Between 1985 and 1999,
expansion had been slow with just four stores. Then, between 2000 to 2005, the Group expanded at a more
aggressive pace, adding 13 stores during the period. In 2009, it announced plans to build its current headquarters
cum warehouse and distribution centre at Mandai Link as its old warehouse at Marsiling was unable to support a
larger network of stores. Figure 1: SSG Milestones
Year 1985 1988 1995 1999 2000 2005 2006 2007 Milestone Commenced ops with acquisition of a supermarket
in Ang Mo Kio Opened second store in Bedok North which subsequently relocated in 1999 to a neighbouring
building occupying a significantly larger space of 19,106sf Opened third store in Woodlands which was larger
than the initial two stores at 6,027sf. This third store was the first Sheng Siong store to provide customers both
wet and dry shopping options Opened fourth store at Loyang Point with floor space of 5,952sf CMM Marketing
was incorporated to manage Group's distribution, supply, finance, marketing and

The Grocery Store
Who would have thought that by opening up a single grocery store in the early 1900s, it would give the ability
for someone to open up over 60 more in less than ten years. In today's business market, it is nearly impossible to
open up 60 grocery stores in Toronto in less than 10 years. The reason being is that the grocery retail industry is
now becoming or has become an Oligopoly. When one is walking through the streets of Canada looking at
places to shop for groceries, one may stumble across several options of grocery stores to choose from. Often
people question whether to buy their groceries either at No frills, Fortinos, Real supermarket or Loblaws. For
many, the question is simply answered by choosing the store nearest to the comfort of their home. Over time,
customers become loyal to the store for many different reasons, it often has to do with the experience offered at
a certain chain and loyalty programs. Many of these loyal customers will not buy from other supermarkets
unless they are away from home where their preferable store is not convenient. Not every Canadian customer is
aware that Loblaw Companies Limited, the single largest Canadian food retailer owns many of the different
supermarkets out there. This paper will prove that the Loblaw Companies Limited has is constantly trying new
things in order to maintain and improve success and will also be outlining the history, organizational structure,
target market, store design and the retail strategy of the company.

Gold's Gym Expansion to Asia
[pic]
GOLD'S GYM – PROPOSED EXPANSION TO ASIA
Table of contents
Page
1. Background of the company _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 04
2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _ 05
3. Factor score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 17
4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 18
5. Analysis of the market environment _ __ _ _ _ _ _ _ _ _ _ _ _ _ 21
6. Analysis of the market mix _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 26
7. Trade agreements and laws affecting the expansion _ _ _ _ _ _ 32
8. Market entry strategy and recommendations _ _ _ _ _ _ _ _ _ _ 36
9. Bibliography and ... Show more content on Helpwriting.net ...
10. We arrived at a cumulative score base score based on the scores of the 3 analysis above.
Note: – At the start of the analysis we used diamond theory by Prof. Michael Porter to answer the million dollar
question? Should Gold's Gym concentrate expanding across borders if so? If so, does it have the necessary
competencies to achieve that?
We have concentrated more on political analysis because of the novelty of the operation.
Political/Legal Analysis
1. Political Stability
Political uncertainty/instability is considered an investor's worst nightmare. This influences the Foreign Direct
Investment (FDI) by companies in to a particular country.

With permission from Price Waterhouse Coopers (PWC), we used Political Hotspots Map software (created by
PWC in collaboration with Eurasia Group) to identify the political risks of a country.
Link to the Political Hotspots Map –
http://www.pwc.com/images/gx/eng/about/svcs/advisory/pwceurasia/index.html
Singapore received a score of 6/6 with a high political stability rating. Malaysia received a score of 3/6 with a
medium–low political stability rating due to recent political uncertainties. Indonesia received a score of 2/6 with
low political stability rating.
Political stability results in extension of government policies which enable companies to predict and adapt to the
environment well.
2. Extension of

Madza Marketing Mix Plan
Mazda Motor Corporation, Japan, was founded on January 30, 1920. For the past 90 years, they have been
designing and building great cars for car lovers all over the world.
Mazda Motor Singapore Pte Ltd is the authorized distributor of Mazda vehicles, parts and accessories. The
company provides warranty maintenance for new cars and repair services. They have been the wholesaler for
Mazda products dating as far back as 1963 when Mazda products first arrived in Singapore.
Currently, Mazda Motor Corporation is looking at expanding the market share of their Mazda RX8 in
Singapore.
In this proposal, we will be discussing on the current situational analysis, the recommended target segment and
most importantly, the theories and strategies in ... Show more content on Helpwriting.net ...
2.4 Current Promotion
Currently, due to the raise of Certificate of Entitlement, Mazda is offering a SGD$5000 cash rebate when
consumers buy a RX8. Their main objective now is to gain a higher market share. Using the scare tactics, they
are giving a deadline for this promotion to end, urging consumers to enjoy this offer while other dealers are only
giving a much lower cash rebate of SGD$3,000 to SGD$4,000. As they are not going high key this time, they
are using below the line advertising like giving out of flyers and placement of posters in their showroom.
3.0 RECOMMENDED TARGET MARKET
3.1 Geographical Traits
The proposed new target market is strategically located locally in Singapore. The proposed promotion will reach
the masses of geographically dispersed buyers locally. As Singapore is a small country by itself without big
towns like some European countries, we will not be further segmenting the island geographically.
3.2 Demographic Traits
For the Mazda RX8, the company has always been targeting adults in the Changing Age Group, aged 20 to 34,
locally. We will be using the Market Development Strategy, which is to sell an existing product to a new market.
The proposed new market to target is the Middle Age Mature Consumers in the male segment, who are between
35 to 45

Research Paper on Singapore
Research Paper on Singapore: Abstract In this paper I will present my research results regarding Singapore, as
well as draw the picture of its marketing environment. I will include the information about the location, climate,
population, religion and culture, official spoken languages, state of economy and level of technologies, political
and legal systems, level of competition and potential for economic growth. In the conclusion I will highlight
advantages and disadvantages of the Singapore marketing environment. 1. Introduction Singapore is the nation
of islands which is situated on the South of Malay Peninsula. Its area is only 704,0 square kilometers, and it is
the smallest country in Southeast Asia. Its anthem is Majulah Singapura ... Show more content on
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2.4 Languages As I have already mentioned, Singapore has four official languages: English, Tamil, Mandarin
and Malay. It was so historically formed that the official language of Singapore is Malay and the national
anthem is also written in Malay language. English is the administration language of Singapore and it is mainly
British English, but also contain some American English influences. English remains the first language medium
in schools and colleges of the country, and is also the most widespread language in the literature. All signs and
official publications are written in English, but there are also versions translated into other official languages.
But the population doesn't speak English, but so–called Singlish with Creole characteristics, Chinese dialects,
and Indian and Malay languages. 2.5 Culture To describe the culture of the country in the full extent, it is
necessary to investigate into its cuisine, media, performing arts, sports and recreation, as well as into its
architectural heritage. Singapore cuisine is the bright example of cultural diffusion and diversity of the country,
and Indian, Malay, Chinese and Tamil influences can be observed. Local people enjoy eating mee poh, bak chor
mee, sambal stringray, nasi lemak, satay and chilli crab. All kind of food is usually served in hawker centers.
Food of Singapore is very diverse and includes a lot of seafood with clams,

Marketing Case Study: Wacom
Table of Contents
CONTENT PAGE 1
INTRODUCTION 2
INTEGRATED MARKETING COMMINICATION 3
ADVERTISING 4
PUBLIC RELATION 5
PERSONAL SELLING 6
CUSTOMER SALES PROMOTION 7
APPENDIX 8
REFERANCE 9 INTRODUCTION
Wacom is the leading manufacturer and designer in japan that started in July 12, 1983 by the founder, Ageo,
Saitama. Currently the CEO of Wacom is Masahiko Yamada.
Wacom has design and invent the world's finest signature pad that can interact with the pressure of the
interactive pen display. Wacom has created a broad range of products. These products has been created to fit the
different requirement environment and application. With these product, enhanced visual communication and
also the paperless workflow.
The world is currently experiencing ... Show more content on Helpwriting.net ...
Consumer sales promotion
Wacom will use sample, sales promotion and also price packs for the launching of the sales of G com.
displaying some sample in the retail shop is to let the customer to interact with the product directly.
G com will be focused to the designer and also art enthusiast. The company can creates some bundle pack with
at lower price. For example buy 1 at $2000 and buy 3 at $5000. The company also can participate on the annual
event such as IT shows and held a promotional sales.
Conclusion
In conclusion, the main message of g com launching is to reduce the use of paper and improve by using
technology. Using some promotion tools, method and several marketing strategy can increase the sales and also
widen the range of potential region. G com team should have a continuous evaluation of the sales of the past
and present performance against the forecasted sales data. With having a very good result to the launching of g
com, company should use the same strategy for the new upcoming product of the brand in the future.

Diversity at Deloitte
Gender & Diversity Plan and Policies
When talking about equality opportunities implemented by companies, we can make a differentiation between
two different models, the liberal and the radical one.
The liberal model, described by Jewson and Mason, is emphasized on a philosophy of "sameness", where
people should have access to and be assessed within the workplace as individuals, regardless of social category.
In the other hand, the radical approach is focused on a "positive discrimination" where employment practices
are deliberately manipulated in order to obtain a fair distribution of those disadvantaged groups in the
workplace, and it is also focused in achieving not only equality of opportunity but also equality of outcome. ...
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These activities give their professionals opportunities to gain knowledge and expand their networks and also
provide them with another way to attract new talent. As part of these relationships, they help fund research and
programs that build community and support career development for people of diverse backgrounds.
Some examples of current sponsorships include:
DiversityInc
DiversityInc is a prime source for best practices and solutions to workplace diversity related challenges. The
sponsorship makes it possible to expand the recruiting efforts as well as demonstrate the commitment to
diversity in the marketplace. In addition, Deloitte leverages DiversityInc's benchmarking data and analysis to
increase awareness of the most progressive strategies companies and firms are employing, so that it can
continue to be a true diversity leader.
Working Mother Media
Working Mother Media is solely focused on the challenges and tradeoffs that can impact working mothers and
women of color. From their magazine to their robust website and inspiring conferences, Working Mother is a
key resource for Deloitte to better understand these challenges and provide opportunities for people to leverage
these resources. Deloitte is also an ongoing, premiere sponsor of the Working Mother Multicultural Women's
conference, as well as a sponsor of the Working Mother 100 Best Work Life

Sheng Siong Investment Research
February 23, 2012 SINGAPORE EQUITY Investment Research DMG & Partners Research CONSUMER
Melissa Yeap +65 6232 3897 melissa.yeap@sg.oskgroup.com Terence Wong, CFA +65 6232 3896
terence.wong@ sg.oskgroup.com Retail Sheng Siong is Singapore's second largest grocer, holding an 18% share
of the local market. It owns 24 outlets and three wet market stalls across the island nation, located in the HDB
heartlands. Stock Profile/Statistics Bloomberg Ticker STI Issued Share Capital (m) Market Capitalisation
(US$m) 52 week H | L Price (S$) Average Volume ('000) YTD Returns (%) Net gearing (%) Altman Z–Score
ROCE/WACC Beta (x) Book Value/share (S¢) Major Shareholders (%) SS Holdings Hock Eng Lim Hock Leng
Lim 34.6 12.3 12.3 SSG SP 2,996 1,384 685 ... Show more content on Helpwriting.net ...
Sheng Siong's stores are designed to provide customers with both "wet and dry" shopping options. What
differentiates it with other grocers is on its emphasis on the "wet shopping option" which replicated the

Using the Eight Ethical Decision Model in a Case Study
Background: Two staff are seen carrying the old woman and throwing her onto her bed. (YouTube) A nursing
home along Braddell Road has been suspended from admitting new patients with effect from 12 April after a
patient was reported to have been mistreated. The incident at Nightingale Nursing Home came to light after a
video of a patient being mistreated was sent to local broadcaster Mediacorp. The footage was shot by a hidden
camera on a patient's bedside. In the video, an elderly woman patient is seen sitting stark naked beside a bed
with the room ceiling fans on. She is then picked up by two hospital staff and thrown onto a bed, before a staff
is shown slapping her on her mouth when she wailed in pain. Reports say the patient has been a resident there
for four years and is suffering from stroke. The Ministry of Health (MOH) said it has suspended the nursing
home from admitting new patients from 12 April until further notice. The nursing home has also disciplined the
staff involved and put in place additional measures such as ward rounds by senior staff, regular meetings with
patients and their family members, and management check on staff conduct and patients In a statement to
Yahoo! Singapore, a MOH spokesperson said, investigations into the video recording show "significant lapses
in the care standards" to the patient in question. "This should not have happened. There should have been tighter
supervision of staff rendering care to vulnerable patients. Patient's dignity

What Is The Theme Of Tanjong Rhu
The film Tanjong Rhu by Boo Junfeng is a recount of the notorious arrest of twelve gay men in an entrapment
exercise in 1993. Being a conservative society, Singapore has meted out harsh punishments against the
Lesbians, Gays, Bisexuals and Transgender (LGBT) community. 'Singaporeans are [also] disallowed from even
speaking in public places about homosexual–related issues" (Oswin, 2008). This essay not only seeks to analyze
this film, but also, use the Gramscian theory of hegemony to examine the challenges faced by the Singapore
state government in promoting their ideas of a heteronormative family.
Unaware to many, Tanjong Rhu was a well–known gay cruising area in Singapore during the 1990s. Hidden by
overgrown 'casuarina trees, silhouettes ... Show more content on Helpwriting.net ...
She lived with him prior to his arrest and even visited him once after his release. In tears, Kelvin revealed that it
was the last time he had seen her before she passed away. Shifting to the flashback scene, Kelvin opened the
door to find his white haired grandmother standing forlornly outside. She earnestly grabbed his hands when he
unlocked the gate. It was almost as though she was overwhelmed with joy to see her grandson again, despite her
knowing of his sexual orientation. It does not seem to matter that Kelvin had been to prison and that he had
committed an offence under the eyes of the law. The grandmother is symbolic of the public's acceptance and
understanding of the larger gay community in

Case Analysis Of Blanc & Eclare
1.0 Introduction Blanc & Eclare is a fashion line created by Jessica Jung, an ex–member of popular KPOP
group, Girls Generation. She brings her love and talent for design and classic aesthetics as the Creative Director
into her very own fashion line. The unique selling point for the fashion line is the modern classic products the
line offers. Blanc & Eclare now offers many products such as cosmetics, denim line, basic wears, sunglasses
and accessories. The first product line Blanc & Eclare came out with was the sunglasses collection. The
sunglasses were inspired by the experience of the cities she loved and have been to. For now, there is the Tokyo,
New York, Shanghai, Seoul, Paris and Hong Kong version and all of them have their own unique designs as
Blanc & Eclare believes that different countries have different colours and styles. Afterwards, Blanc & Eclare
came out with the denim line. As a clothing label, "I design things I want to wear" and it also focuses on the
daily essentials customers are looking ... Show more content on Helpwriting.net ...
Since Blanc & Eclare is a premium fashion line, the costs of the products are definitely pricier. Even without
any financial crisis, not many people are able to afford them and with the presence of economic crashes, the
situation will definitely worsen. Previously, the sales of Blanc & Eclare depended solely on Jessica Jung's fans
or customers with higher income. Blanc & Eclare sells products of a better quality, however it is not a need, it is
more of a want. Thus, Jessica Jung's fans might not have the ability to continue buying the products. It is only
suitable for customers who earn more and have higher disposable income to spend on premium goods. When
economic crashes, most of Jessica Jung's fans will no longer be able to support her and afford these products
and for other customers who used to have disposable income, might not be able to afford it too or they will
choose to save it up for other

Mexican Immigration Issues
My first case was the Mexican Government Advises Migrants in a pamphlet in which it advises those who want
to try to cross the border illegally, some safeguards to keep in mind while attempting to cross the border. The
pamphlet was released in 2005 with the intentions of the Mexican government to reduce the number of deaths
that were occurring during the attempted crossings. Globalization in these cases are able to change someone's
life by them coming to U. S. and finding employment in various types of work which allows them to have a
better quality of life. "The United States, and Texas in particular, has beefed up border security in recent years to
keep immigrants out while paying less attention to one of the main factors drawing them here: ... Show more
content on Helpwriting.net ...
I would imagine if there Mexican immigrants were eventually stopped from entering the U.S., both countries
could be affected negatively economically. The solutions would be to make the process of entering the U.S. less
daunting. Labor is needed and some Americans won't accept those jobs at the proposed wages. Possibly allow
companies to relocate along the border, which will technically keep the company in the U.S. but would be close
enough to allow workers interested to come across and work without having to illegally enter the country. Labor
can be provided for the companies and wages could be earned by the otherwise unemployed. This, however,
should not be a situation where the workers are

Essay On Tiger Beer
1) The history of Tiger Beer started in Singapore in 1930. An incidental meeting between Singapore carbonated
beverages giants, Fraser and Neave and Dutch brewer, Heineken, achieved the development of Malayan
Breweries. In October 1932, Singapore's first lager, Tiger Beer, was presented.
Malayan Breweries had its name changed to Asia Pacific Breweries (APB) in year 1990 in order to better mirror
the developing regionalization of its business intrigues. Today, APB's portfolio includes more than 40 lager
brands and variations and it is backed by 28 breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia,
China, New Zealand, Papua New Guinea, Sri Lanka and India.
Regardless of its humble beginnings, Tiger Beer has made numerous advances ... Show more content on
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Television is a platform that is highly influential as it reaches out to the mass and allows Tiger Beer to do profile
targeting by selecting the specific time slots to run their commercials when most of their targeted audience are
viewing. Television as an advertising tool has strong visual representation. According to statistics, 57% of
consumers say that product videos make them more confident in a purchase and less likely to return an item, up
from 52% a year ago. (MediaPost, 2013) In commemoration of Singapore's 50th birthday (SG50), Tiger Beer's
latest campaign did by advertising agency BBDO Singapore has released the first Tiger Beer can from 1965
which was the same year Singapore gained independence.
Tiger Beer pulled off a publicity stunt using Singapore's local famous delicacy – chicken rice – to gain brand
awareness in a humorous and captivating way. Many viewers are sparked with interest in the origins of chicken
rice. Advertising agency BBDO Singapore used this occasion to associate Singapore and Tiger Beer together as
a home brand. As this campaign is based in Singapore, Tiger Beer wants to give local customers and consumers
a sense of belonging. Singaporeans who are patriotic are more inclined to purchase this limited edition beer can
for collection purposes.

Marketing Mix in the Technology Industry
Marketing Mix in Technology Industry
Celina Kopp
BSc (Hons) Business Management
Contents
TOC o "1–3" h z u HYPERLINK l "_Toc323986502"Executive Summary PAGEREF _Toc323986502 h 3
HYPERLINK l "_Toc323986503"Chapter 1 Introduction PAGEREF _Toc323986503 h 4
HYPERLINK l "_Toc323986504"1.1 Background PAGEREF _Toc323986504 h 4
HYPERLINK l "_Toc323986505"1.2 Objectives PAGEREF _Toc323986505 h 4
HYPERLINK l "_Toc323986506"1.3 Aim PAGEREF _Toc323986506 h 5
HYPERLINK l "_Toc323986507"1.4 Personal Statement PAGEREF _Toc323986507 h 5
HYPERLINK l "_Toc323986508"1.5 Research Purpose PAGEREF _Toc323986508 h 8
HYPERLINK l "_Toc323986509"1.6 Research Questions PAGEREF _Toc323986509 h 8
HYPERLINK l "_Toc323986510"1.7 Significance of the Study PAGEREF _Toc323986510 h 9
HYPERLINK l "_Toc323986511"Chapter 2 Literature Review PAGEREF _Toc323986511 h 10
HYPERLINK l "_Toc323986512"2.1 Marketing Mix Elements PAGEREF _Toc323986512 h 10
HYPERLINK l "_Toc323986513"2.1.1 Product PAGEREF _Toc323986513 h 11
HYPERLINK l "_Toc323986514"2.1.1.1 Element Implemented PAGEREF _Toc323986514 h 12
HYPERLINK l "_Toc323986515"2.1.2 Place PAGEREF _Toc323986515 h 12
HYPERLINK l "_Toc323986516"2.1.2.1 Place Element Influence on Marketing Strategy PAGEREF
_Toc323986516 h 12
HYPERLINK l "_Toc323986517"2.1.2.2 Element Implemented PAGEREF _Toc323986517 h 13
HYPERLINK l "_Toc323986518"2.1.3 Promotions PAGEREF _Toc323986518 h 13
HYPERLINK l "_Toc323986519"2.1.3.1 Promotion Element Influence on Marketing

Godiva Chocolate Executive Summary
Executive Summary Godiva chocolate has been a paramount in its field of expertise, chocolate. It has an annual
sale of $500 million. Offering a very interactive and personal customer service, where customers could feel the
staff's sincerity. Our clients are chocolate lovers who love to indulge in the rich and delicious world of
chocolate. Godiva chocolate offers a variety of chocolate which includes truffles, pralines, ganaches, nuts, fruit
& liquor, caramel, white chocolate, dark chocolate milk chocolate and even chocolate shakes. All of these
chocolates are packaged in an artfully designed packaging which could only be described as world–class.
Godiva has 3 stores in Singapore that are situated in prime locations, where it ... Show more content on
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––––––––––––––––––––––––––– |6 | |8.2
|Weaknesses–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
|7 | |8.3 |Opportunities
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |7 | |8.4
|Threats
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |8 |
|9.Target
Market–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
|8 | |9.1 |Market
Segmentation––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |8 | |9.2
|Selecting Target Market––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |8 |
|9.3 |Market
Positioning–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |9 | |9.4
|Market Mix
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |9 | |9.4.1
|Product –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– |9 |
|9.4.2
|Place––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
|11 | |9.4.3

Marketing Communication Creative Brief and Imc Plan
Content Page Executive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3
SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing
Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget
8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3
Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV
Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv.
Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health & ... Show
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The use of the ingredients such as VitaNiacin which contains Vitamin B3, sunscreen protection and Vitamin E
that is not found in the competitors' (Lisa S, 2013), are contained in Olay Total Effects. This served as the key
differentiation and advantage to Olay Total Effects whereby consumers just have to spend a fixed amount for a 7
in 1 product compared to competitor's, which would require them to buy two or more products to combat the
same signs of aging. There is a gap in a low benefits and high price section. As the consumers tend to be more
knowledgeable and price conscious, they would not want to pay a high price for a low quality product that does
not satisfies their needs and wants. In addition, it is difficult and costly for company to come out with a high
benefits and low price products; thus the presence of the gap. We have also identified that SKll and L'oreal are
the closest competitor (Jenna G, 2012) (Lindsay M, 2012). 5. Communication Objectives Majority of the
women use skincare products when they realized there is a need to take care of their skin. The aim is to get
consumers to purchase Olay when they face an incomplete satisfaction. In order for Olay to stand out to the
target market, ongoing promotions and road shows during Olay's campaign period would create a stronger
existence of Olay as a brand. Consumers would learn more about Olay and whilst increasing the

Procter & Gamble Co : An American Global Consumer Goods...
Introduction Procter & Gamble Co is an American global consumer goods company. P&G have various
products that range from personal hygiene products to household products. P&G is a highly selective company.
Nearly less than 1% of the applicants are hired into the companies every year. P&G employs nearly 110,000
people worldwide. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for
Leaders", and ranked the company at fifteenth place of the "World 's Most Admired Companies" list. Employee
value proposition Compensation There are various positions available in the company that range from financial
analyst to Technician. The table below shows the average pay for corresponding job title. Benefits P&G offers
one of the best benefits programs in U.S. industry according to "The 100 Best Companies to work for in
America". They offer various benefits such as Paid Time Off, Health Care benefits, Wellness programs,
Retirement plans and Tuition reimbursement. P&G offer FlexComp benefit where it provides the employees
with a Company Credit to their FlexComp account (% of your salary based on years of service) that they can
use to spend as they choose on a number of pre or post tax benefits including, but not limited to, buying
additional vacation, child/dependent care assistance, life insurance and likewise. Affiliation The work
environment at P&G is challenging and productive. P&G fosters a collaborative working environment at P&G
by

Teenagers Impact Teenagers
'Teenagers can impact the lives of the elderly.' What are your views? Can the self–obsessed, wi–fi possessed
teenagers of today actually impact the lives of the elderly from a different generation? Many of you might think
no, teenagers are still young and not sensible enough to handle big tasks, let alone impact the lives of others but
let's not jump to conclusions. Through the course of this essay I will be discussing whether teenagers can impact
the lives of the elderly, positively or negatively. Hundreds of thousands of elderly people are lonely and cut off
from society in the UK and 5 million older people say the television is their main form of company but these
tech–savvy teenagers can introduce the elderly to technology and social media to keep in touch with friends and
family members. By using a computer,tablet or smartphone, the elderly can send emails and share photographs
with their friends and family. Services like Skype, FaceTime and Viber enable the elderly to have free video
chats with their contacts. The elderly can also make new friends online or reconnect with their old ones through
social media sites such as Facebook and Twitter. The youth these days are much more ambitious and ... Show
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Members of the public can volunteer their time and services to help organise activities or the beneficiaries from
TOUCH Community Service, Lions Befrienders and Children–At–Risk Empowerment Association (CARE
Singapore). Youths can impact the lives of the elderly and more by simply setting aside time to volunteer at such
organisations instead of being cooped up at home. Even though teenagers often complain that they do not have
the time to participate in such activities as they are tied down by school and are often struggling to cope with
their homework, school activities, tuition etc. They can still make an impact by donating to these

Gp Essay Mainpoints
GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government
Censorship d. Profit–driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h.
Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and
Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much
on technology? d. Nuclear technology e. Genetic modification f. Right tech for wrong reasons 3. Arts/Culture a.
Arts have a future in Singapore? b. Why pursue Arts? c. Arts and technology d. Uniquely Singapore: Culture 4.
Environment a. Developed vs. ... Show more content on Helpwriting.net ...
Cover page of economist: President Obama at oil spill (cut a lonely figure: portrays the multitude of problems
faced by America and his helplessness in coming up with solutions): Photoshopped Inherent bias/political slants
E.g. Fox news channel headed by Republican supporters often portray Democrats in a negative light. Fox's
anchorman compared the logo of the recent nuclear technology forums, approved by President Obama, with the
Muslim crescent, accusing Obama of having Muslim inclinations. The logo, in fact, was a representation of the
scientific atom and had nothing to do with religion whatsoever. Government–regulated E.g. With the tight
regulations and censorship procedures on media put in place by the Iranian government in the lead–up to the
2009 Presidential elections, any news of a manipulated election process would unlikely have reached the larger
global community. It was only with social networking sites like Twitter that Iranian activists could raise the alert
as to possible discrepancies in the re–election of President Ahmadinejad. When the media has so many other
motives, it can hardly be relied on to provide reliable information. The individual, on the other hand, has less
hidden agendas. Mainstream GOOD: Use professional journalists (compared to

Modernization of Ntuc Income Case Study
C H A P T E R 4 Workplace Emotions and Attitudes Learning Objectives AFTER READING THIS CHAPTER
, YOU SHOULD BE ABLE TO : I Define emotions and identify the two dimensions around which emotions are
organized. I Diagram the model of emotions, attitudes, and behaviour. I Identify the conditions that require and
problems with emotional labour. I Outline the four components of emotional intelligence. I Summarize the
effects of job dissatisfaction in terms of the exit–voice–loyalty–neglect model. I Compare the effects of affective
and continuance commitment on employee behaviour. I Describe five strategies to increase organizational
commitment. I Contrast transactional and relational psychological contracts. I Discuss ... Show more content on
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Job satisfaction, the most widely studied work attitude, is then discussed. We look at job satisfaction among
Canadians, the effects of job satisfaction on work behaviour, and new findings regarding the relationship
between job satisfaction and employee performance and customer satisfaction. The next section provides an
overview of organizational commitment, including the types of commitment, consequences of commitment, and
ways to build affective commitment. Organizational commitment is strongly influenced by trust and the
psychological contract, so the final section of this chapter looks at the meaning and elements of both concepts.
EMOTIONS IN THE WORKPLACE The tragic events of September 11, 2001, in the United States are
permanently etched in our minds. The four hijacked planes and the collapse of the World Trade Center towers
evoked a variety of emotions in people, such as anger, sadness, and fear. Airline employees particularly
identified with these shocking events. "We were torn apart," says Lucie Leduc, a flight attendant with Air
Transat in Montreal. "We could totally imagine it. . . . There were flight attendants who couldn't fly for a while;
some are still not flying."2 Lucie Leduc and her co–workers at Air Transat experienced the strong emotions
associated with the events of September 11, 2001. Emotions are psychological and physiological episodes
experienced toward an

Speech On Save My World
1) Save my world, why won't you save my world?
a) Does this sound familiar to you? It is the lyrics to the song "Save my World", which is an initiative of the
Saving Gaia project by Mediacorp (savinggaia.sg). You would probably have heard the song countless of times
on the television, radio and in public, but has it impacted you to do your part in saving our world?
2) As such, you would probably have already correctly inferred that I will be talking about saving our world,
and specifically, through recycling.
a) First off, the topic my group and I chose for our Project Work in JC was recycling and we researched for
more than 6 months on this topic. As such, I hope that would prove my credibility on this topic.
b) I will be talking about ... Show more content on Helpwriting.net ...
a) Drop your plastic bottles into the recycling bins around the campus when you are done with your drinks and
recycle your lecture notes or any paper you do not need.
b) All in all, recycle any recyclable items that you are ready to discard.
c) In fact, you can start now by recycling your speech outline!
Conclusion
1) In conclusion, I have told you about the need to recycle and how this need is relevant to you. I also talked
about my plan to encourage recycling among NUS students in campus, as well as its practicality and how it is of
benefit to you. Lastly, I appealed for you to start recycling from now, if you have not already done so.
2) I would like to end off by saying that an apple a day may keep the doctor away, but a recycled item a day,
would keep doomsday away. Start recycling now!

The Media Development Authority Aids The Growth Of...
Singapore's media sector has posted a combined growth rate of 6.8 per cent between year 1997 and 2008. The
following year, the media industry has provided $2.3 billion returns to the nation's economy as well as $6.4
billion revenue in value added. The media industry has employed about 66,000 employees. Industries such as
television broadcast and production, film, publishing and printing, interactive and digital media and music make
up the media sector in Singapore. The Media Development Authority aids the growth of Singapore's media
sector. This is accomplished by stimulating a favorable business environment by regulating its policies that
increases ventures as well as innovation. This process delivers more content selections for end users. Through a
dual method of co–regulation and discussions, the Media Development Authority depresses blockades which
enables market access as well as industry growth. This also guarantees that Singaporeans continue to have
admission to local content of worth and value. MDA works hand in hand with the community by tapping on the
knowledge and viewpoints of an extensive range of society. Through meetings and discussions with committees
consisting of citizens, MDA warrants that the policies and procedures are in line with community values and
morals. http://www.channelnewsasia.com/news/singapore/85–of–singapore–viewers/2241228.html The Annual
Nielson Media Index report states that on a weekly basis, about 85 percent of Singapore viewers tune

Democracy in Singapore
2. Is there democracy in Singapore?
What is Democracy?
Singapore has been recognized as a representative democratic state since August 1965. However, to examine if
Singapore is in fact democratic, we need to first define the word "democracy" and its parameters. The word
originated from M.Fr democratis in the 1570s, with 'demo' referring to common people and 'cratie' to rule of
strength. Therefore, by definition, Singapore can be classified as a democratic country due to the fair elections
which enable her people to choose their government.
"Democracy is the worst form of government, except for all those other forms that have been tried from time to
time", Churchill words immortalize democracy as the way to go, but there is not one ... Show more content on
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Further, the time period between each General Election in Singapore is also relatively longer than the other
democratic states, such as the Unite States, where elections are held consistently every four years. The
announcement of the election dates are also only released just before the election itself. This inflexibility in the
political system is detrimental to the opposition parties and also place severe restrictions on the citizens in terms
of their rights to decide when to have an election.
Chief reasons for the PAP's continued dominance
The PAP's ability to maintain its hegemony till date can be attributed to two main reasons, firstly, the PAP has
been introducing schemes in the electorate system to suppress the opposition and secondly, the PAP's control
over the grassroots organizations have established the required link between itself and the citizens.
Nominated Member of Parliament (NMP)
As mentioned earlier, the NMP scheme has been employed by the PAP to function as an institution to prevent
potential opposition by taking the talented and qualified individual inside their ranks, thus greatly limiting the
pool of talent for the opposition right from the onset. Quoting Bilver Singh,"by bringing these talents into the
political system in a safe and non–threatening manner, the PAP is effectively denying the oppositional forces the
possibility of recruiting these talents into their ranks." Although

Gary Mckinnon's Biggest Military Hacking
This is the case of biggest military hack of all the time. Gary McKinnon, a Scottish computer hacker was
accused of hacking 97 US military and 16 NASA computer. He hacked the computers over a 13 months period
between Feb 2001 to March 2002 using the name 'solo'. He posted a notice on military's website stated –"your
security is crap". According to US military, he deleted important files from operating systems and it drastically
affects 2000 computers for a day as he deleted all the files, which shut down the US army's military district of
Washington networks. Not only this, he even copied all the data, files and passwords onto his own computer.
According to US authorities, the cost for tracking and solving this problem was $ 700,000. Arrest ... Show more
People started opposing that settlement because they feared that google's copying should be protected and it
would gain a monopoly over digitized books. But Judge chin rejected it in Nov. 2013 and give the decision in
favor of google. He said that even the motive of google for this copyright is to earn profit, still it serves several
important educational purposes. Ans 5) RecordTV Pte Ltd v MediaCorp TV Singapore Pte Ltd This is the case
where a website known as RecordTV.com allows registered users to record the television shows and films of
MediaCorp TV Singapore Pte Ltd and that can be viewed later online for a week because the content is stored
for a week only . So, a lawsuit is filed In U.S. District court in Los Angeles against Record TV.com and on his
founder named David Simon–a computer programmer– by 12 film studios companies named Walt Disney co.,
News Corp. , Sony , Viacom and by some more companies. The company was accused of copyright
infringement, violation of cable television las and many more alleged violations. The quality of video provided
by the RecordTV was not good, still it attracts many users towards it because the service is free of cost.
According to Simon, what he did was legally protected and users should have the privilege to watch and shift
the time of their favorite shows according to their

Hy2254 Pop Culture in Singapore Term Paper What Does the...
Question Number & the question:
–––––––––––––––––––––––––––––––––––––––––––––––––
4. What does the history of television demonstrate about the wider context of Singapore's history in the post–
1965 period?
Roadmap for Analysis 1. Introduction 1 2. Television and Society's Changing Values 2 3. Television as a mirror
of the Government's goals 5 4. Television as a reflection of Singapore society's maturing preferences 6 5.
Conclusion 7 6. Bibliography 7
–––––––––––––––––––––––––––––––––––––––––––––––––
1. Introduction
Television was introduced to Singapore in 1963 by Radio and Television of Singapore, under close regulation
by a department within the government's Ministry of Culture. Today, local free–to–air television ... Show more
As evidenced by the figures mentioned earlier, enjoying television shows were largely a communal affair
between the 60s and 80s. As it progressed from being an activity enjoyed as a community (in community
centres) to being an activity enjoyed with one's family (at home), we see a shift in viewing habits, as television
watching gradually became a more personal activity, as the average amount of people which the average person
viewed television with became smaller.
The number of channels available for viewing also increased, thus granting greater autonomy to television
viewers. In 1963, there were 2 channels – Channel 5 and Channel 8, which broadcasted programmes in English
and Chinese respectively. By 1985, there were four channels; Prime 12 and Premiere 12 were added, designed
to offer public service and minority language programming. Thus there was a significant increase in the variety
of choices which television viewers had at their disposal. With greater choice in selecting what they wanted to
watch, the masses definitely became less united in the programmes they watched, as there were now specific
channels to cater to a variety of needs, thus contributing to the gradual shift from collectivism to individualism
in Singapore society.
The shift from collectivism to

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