1. How Effective Is The Combination
Of My Main Product And Ancillary
Texts?

2. The Original Brief
 “A promotion package for the release of an
album, to include a music promo video, together
with; a cover for its release as part of a digi-pack
(CD/DVD package), a magazine advertisement
for the digi-pack (CD/DVD package)”
 The idea was that we had to produce a coherent
package with a house style and that worked
together to attract audiences to the actual product
– the album.

3. Digi- Mise-en-scene -
Props – Pork Pack The pub,
scratchings including
and beer. the pool table.
Colouring –
Slight „vintage‟
tinting to all Props –
images. Animal
mask.
Font – Sans-serif.
Costume - main Font -„Brit-
actor is wearing a Pop‟ used in
maroon black for the
Harrington-style band name
logo.

4. Font – Sans-
serif. Magazine Advert
Mise En
Colouring - Scene - The
Same pub setting
„vintage‟ tint has been
used on the used again.
main image.
Font –
Same „Brit-
Pop‟ font
Props – The pork scratchings, used in
pint of beer, and the pig mask black for
have all been used again. the band
name logo.

5. How Coherent Was My Print
Work?
 “It‟s good how the scenes and props all relate to each
other, makes it look professional that they both link
together”
I personally think that my print work was very coherent,
I kept very tightly to my house style in terms of font
and colouring, as I noted during my research that this
was the case in most promotional packages, not just
the Brit-Pop genre. I aimed to try and carry through
the same style in both ancillary pieces and the actual
video. To create the same „vintage-style‟ tint on the
images I used the same levels of RGB on photoshop
for each photo. I made sure that the imagery for both
was clearly set in a pub, by making the props and
mise-en-scene focus points.

6. Mise En Scene –
The same pub
Music Video location has been
used throughout the
music video.
Props –
Anim
al
mask.
Colouring – Same slight Costume – Main
„vintage‟ tint, creating actor is wearing
using lighting rather the same maroon
than RGB in the Harrington-style
ancillary texts. jacket.

7. Same actor, different outfit
Music Video but that is because in the
inside scenes he has
taken his jacket off.
Props –
Pint of
beer.
Mise En Scene – Same pub
Colouring – Same
location used, including
slightly „vintage‟ tint to
the pool table featured on
the scene.
the digi-pack.

8. Colouring - Same
slightly „vintage‟ tint
Music Video Props – Animal mask.to the scene.
Costume – The actor wearing the
Mise En Scene – Same pub pig mask is wearing the same white
setting. polo shirt as in the digi-pack images.

9. How Coherent Was The Music
Video?
 “Very, you can easily tell in the pub scenes that the print
work was from the same package as the video, and that
they are designed to work together.”
 “The only thing I would say isn‟t coherent is that there is
no indication in the print work that it is set in London,
and that is a large aspect of the music video.”
I think that for the most part our music video is very
coherent , we kept the costumes and actors consistent
throughout to enable good continuity. We also made sure
that the style was kept the same, by using the same props
and locations. After adding different levels of RGB to the
print work to add a „vintage‟ tint to the images, we tried to
create a similar colouring to the music video itself by using
the dim natural lighting of the pub, and changing it by
reflecting LED lights off the wall when it was necessary.

10. Are The Ancillary Texts And The Video
Together Coherent?
I think that by using the same main actor across both the ancillary products and
the music video it gives a strong connection between them, as does the setting
of the same pub and features such as the bar and the pool table. In my audience
feedback it was pointed out that there is no reference to London in my print
work, which is the other main setting of the video. I think in order to tie the
promotional products together even more I could have put some London imagery
on one of the panels of the digi-pack, or somehow incorporated it in to my advert.
However, as the majority of the video and all of the narrative is set in the pub, I
don‟t think it affects the coherence of the package too much. I also think that
because the pig mask is one of the main features of the print work, we could