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Leveraging Social Media For Independent School Advancement

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A 40 min talk about how to leverage social media tools for the purposes of Canadian Independent School advancement.

Published in: Education, News & Politics
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Leveraging Social Media For Independent School Advancement

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  4. 4. leveraging social media for independent school advancement<br />
  5. 5. 5000<br />
  6. 6. 1.0 2.0<br />
  7. 7. Social Media in Plain English<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />
  8. 8.
  9. 9.
  10. 10. What do all of these tool SHARE?<br />
  11. 11. ParticipationOpen ConversationFree<br />
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  14. 14. Example?<br />
  15. 15. The Obama Story through Social Media<br />
  16. 16. Pre - Election<br />
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  24. 24.
  25. 25. But what about the NDP brand?<br />
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  30. 30. Post - Election<br />
  31. 31. http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/<br />
  32. 32. http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/<br />
  33. 33. http://www.flickr.com/photos/whitehouse/<br />
  34. 34. http://www.whitehouse.gov/blog/<br />
  35. 35. http://mashable.com/2009/04/29/obama-flickr/<br />
  36. 36. http://www.facebook.com/WhiteHouse<br />
  37. 37. http://www.whitehouse.gov/rss/<br />
  38. 38. http://vimeo.com/whitehouse<br />
  39. 39. http://twitter.com/whitehouse<br />
  40. 40. http://www.youtube.com/whitehouse<br />
  41. 41. Was there a plan?<br />
  42. 42. Social Media Playbook<br />
  43. 43. Calculated<br />
  44. 44. Time + Energy<br />
  45. 45. Mission<br />Fit?<br />Why?<br />Goals?<br />Is our message tied to our mission and marketing?<br />Increase awareness about what?<br />
  46. 46. Audience<br />Who are they?<br />Where are the?<br />Tools?<br />
  47. 47. Plan<br />How often will we post content? <br />What will we post? <br />Who will post it?<br />What do we want people to do when they read/watch/listen to it?<br />
  48. 48. SOCIAL MEDIA MYTHS:Creating community is easySocial media returns quick results“If we build it they will come”<br />
  49. 49. What does this mean for Schools?<br />
  50. 50. What are other schools doing?<br />
  51. 51. Examples<br />
  52. 52. The International School Bangkok<br />
  53. 53. Streaming Graduation<br />
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  55. 55. http://www.lausanneschool.com/page.cfm?p=68<br />
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  62. 62. Resources<br />http://www.edsocialmedia.com/<br />
  63. 63. Resources<br />http://edtechtalk.com/taxonomy/term/511<br />
  64. 64. http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions<br />
  65. 65. http://lorriej.wordpress.com/<br />
  66. 66.
  67. 67. Justin MedvedBlogs.yorkschool.com/tystechysessionshttp://medagogy.edublogs.orgFind mE On:Twitter: JmedvedDelicious: Jmedved<br />

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