Film Distribution


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Film Distribution

  1. 1. Yr 12 Media Audiences and Institutions:Production, Distribution and Exhibition<br />
  2. 2. In the 1990s the British film industry received a boost in funding and this in turn meant that film production increased and things began to look bright for the industry.<br />Where did that money come from?<br />However, many of the films that were funded did not get distribution, and therefore did not get exhibited.<br />
  3. 3. Distribution problems<br />It became apparent that Britain’s lack of a distribution network, controlled by British film companies, has been a major obstacle to a flourishing industry<br />Criticism of the Lottery-funded films focused on the lack of time spent in development: ideas were rushed through, without sufficient attention to the quality of the script. <br />Can you think of another period in the history British cinema where poor quality films were produced? <br />
  4. 4. What is film distribution?<br />A film distributor is the link between film producers and exhibitors (the cinema chains); their aim is to get as many people as possible to see the film on as many cinema screens as possible.<br />
  5. 5. Producer: <br />Working Title<br />Exhibitors:<br />Distributor: Universal<br />Cineworld<br />UCI<br />Odeon<br />Vue<br />
  6. 6. Film distribution<br />The distributor markets the film and develops an appropriate advertising campaign<br />To market successfully, the distributor has to target the appropriate audience<br />The distributor needs to create interest in a film; this can be easy if there is a clear ‘selling point’ such as a star, but harder in the case of low-budget independent films<br />
  7. 7. Film distribution<br />Distributors employ researchers to track the recognition of the film with the target audience during the campaign<br />The UK has major distributors (affiliated to the Hollywood studios) and independent (unaffiliated) distributors who tend to handle films made outside the major studios<br />In Hollywood in the 1930s and 1940s exhibition was the most financially important part of the filmmaking process; now distribution dominates<br />
  8. 8. Your task<br />You need to take on the role of a film distributor and create a promotional campaign for your new film<br />First you will have to plan when and where will be the best place for the trailer for your film to appear (On TV, Cinema & Internet) in order to hit your target audience (You will need to define this if you haven’t already)<br />You will then have to produce a promotional poster for your film, making sure that you follow all the correct codes andconventions<br />More on that next time…<br />