13. BOARD OF ADVISORS
• Jens Munch
3 years Chief Strategy Officer, iZettle
5 years of Strategic Partnerships, Google
• Galina Shubina
10 years Engineering, Google
MSc Computer Science, Brown University
14. BOARD OF ADVISORS
• Jason Pinto
LP at Amadeus Capital
10 years in Venture Capital
PhD Physics, Cambridge/MIT/Stanford
• Eric D. Collins
Chief Revenue Officer, Swiftkey
JD Harvard Law School
15. BOARD OF ADVISORS
• Rupal Rana
Lecturer in Management Science
PhD, Warwick University
MSc, Nottingham University
• Mitra John Groff
Head of Pricing and Product, National Express
15 years in yield management
17. THE PROOF IS IN THE PUDDING
Let’s create an experiment to demonstrate increased revenues:
• We set aside 10% of your potential customers
• Fix a price-floor close to your current price
• And let PRIX optimise for revenue!
Worst case scenario revenue improvements are small.