Pepsi vs Coke Wars Research

Pepsi Vs Cola Wars Research Paper
PepsiCo and the Coca–Cola Company have competed with each other for as long as most people could remember. Pepsi and Coca–Cola are the
original sodas that the companies have produced. The two products are similar, but there are minuscule differences that are the deal–breaker for many
individuals. When looking at the popular choice of soft drinks between Pepsi and Coke, Coca–Cola would be considered the winner due to its
well–known enterprise, taste, and nutritional value.
Coca–Cola is a popular soft drink and one of the top American brands sold across numerous countries. Coca–Cola was sold thirteen years before Pepsi
Cola. About a million gallons of Coke per year had already been sold by the time Pepsi was introduced to the world (Bahsin, "Coke Vs. Pepsi: The
Amazing Story Behind the Cola Wars"). Coke has been in the lead of the United States' carbonated drinks market with a 42.8 percent of the market
share, compared to Pepsi's 31.1 percent. According to Business Insider, most people can easily recognize the brand's logo and the... Show more content
on Helpwriting.net ...
A twelve–ounce can of Pepsi is one hundred and fifty calories, while a can of Coca–Cola is one hundred and forty calories. Pepsi contains forty–one
grams of sugar and thirty–eight milligrams of caffeine. Coca–Cola has thirty–nine grams of sugar and thirty–four milligrams of caffeine. The
ingredients that go into the two carbonated drinks are fairly similar. Both drinks are made with carbonated water, high fructose corn syrup, caramel
coloring, sugar, phosphoric acid, and natural flavors. The only difference in their ingredients is that Pepsi contains citric acid, which explains its faint
citrusy taste, whereas Coke does not ("12 Fl Oz – Official Site for PepsiCo Beverage Information"; "Coca–Cola Ingredients and Nutritional
Information"). Numerous people are quite fond of Coke's flavor, though, and prefer it to the taste of Pepsi
... Get more on HelpWriting.net ...

Cola Wars Continue Coke and Pepsi
9–711–462 REV: MAY 26, 2011 DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for "t hroat
share" o of the world'ss beverage m market. For more than a century, Co The most intense battles in the so–called colla wars weree fought over the $74
billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a "carefu ully waged co ompetitive strruggle" that llasted from 1975 through
the mid–199 90s, both Cok ke and Pepsi achieved average annual rrevenue grow wth of 2 w CS SD consumpttion rose steadily year afteer year. Acco
ording around 10%, as both U.S. and worldwide to Rog ger Enrico, former CEO off Pepsi: The warfare must be perrceived as a continuing c baattle
without blood. Witho... Show more content on Helpwriting.net ...
To make concentrate for diet CSDs, concentrate makers often added artificial sweetener; with regular CSDs, bottlers added sugar or high–fructose corn
syrup themselves. The concentrate manufacturing process involved relatively little capital investment in machinery, overhead, or labor. A typical
concentrate manufacturing plant, which could cover a geographic area as large as the United States, cost between $50 million to $100 million to
build.8 A concentrate producer's most significant costs were for advertising, promotion, market research, and bottler support. Using innovative and
sophisticated campaigns, they invested heavily in their trademarks over time. While concentrate producers implemented and financed marketing
programs jointly with bottlers, they usually took the lead in developing those programs, particularly when it came to product development, market
research, and advertising. They also took charge of negotiating "customer development agreements" (CDAs) with nationwide retailers such as
Wal–Mart. Under a CDA, Coke or Pepsi offered funds for marketing and other purposes in exchange for shelf space. With smaller regional accounts,
bottlers assumed a key role in developing such relationships,

The Pepsi Of Coca Cola
When one thinks of soda pop, for most people the brand that comes to mind is Coca–Cola. The bright red logo and classic bottle design are recognized
not only throughout the United States, but also around the globe. As a large company that carries much influence, it is imperative that Coca–Cola is
aware of the impact that they are having not only on their shareholders, but also all of their stakeholders and the world as a whole. The drink that is
now known as Coca–Cola was invented in 1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with
carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it and soon after its creation, the drink was
trademarked and named with the help of Pemberton's partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents
and only an average of nine glasses were sold each day in Atlanta. From there the drink took off and today an immense 1.9 billion servings of
Coca–Cola are sold worldwide each day (Coca–Cola history, n.d.). Today, Coca
–Cola is the number one selling sparkling beverage (Coca–Cola
History, n.d.). Throughout the world, out of every 26 servings of beverages that are consumed, Coca–Cola products make up 1.5 of these servings
(Kent, 2015). This means that 5.7% of all drinks ingested can be traced back to Coca–Cola. Because of this, Coca–Cola supports annual sales of over
80 billion dollars (Kent, 2015). These

Pepsi Of Coca Cola Company
In 1886 John Pemberton started Coca–Cola В® in Atlanta Georgia (Who we are,). The Coca Cola Company has their main headquarters in
Birmingham Alabama with hundreds of locations worldwide. As of December 31sth 2013 Coca Cola has 130,600 associates worldwide (Who we
are). With current CEO Muhtar Kent they are one of the most successful companies in the world (Coca Cola Leaders). As per Ritson, the business
model for the Coca Cola Company is B2C, which is also known as "business to consumer," (Ritson). Coca Cola offers a variety of beverages
ranging from soda to even flavored waters. We at Coca Cola are on a mission to refresh the world, bring happiness and create a change (Mission,
Vision & Values) and we plan on succeeding with all the snacks we supply to our consumers. All of us at Coca Cola care about our customers and
this is why we make sure to target every variety of people and an example of this is our creation of Dasani water and its variety of flavors for those
trying to maintain a healthy lifestyle. (Sophia Pimentel) SWOT Analysis Strength (Sophia Pimentel) o Globally Known Coca Cola is one of the
most successful companies in the world. A contribution to this success is the fact that the Coca Cola name is known worldwide. People are able to
go hundreds of companies and see a coca cola beverage within that market. As per Sutton (2012) Coca Cola is successful because they pitch
"happiness" something wanted by people of all ages (2012, para. 3). This leaves people

Compare And Contrast Pepsi And Cola Wars
The world two famous beverage companies Pepsi and Coca Cola, have contested dramatically and distributed their beverage to almost every
beverage market of the world. In the free market as well as semi free markets, it is difficult to accurately tell which one is the leader within the
perfect competition, because both companies use diverse style of product and marketing strategy to expand their markets. This dissertation core
intention is to assess factors in the mind and choice of the Indian consumer, that what makes an average consumer choose either Pepsi or Coca Cola.
And on what basis, whether taste plays a role or the image of the brand. To begin with the case, both companies are global giants in the beverage
category and marvels that keeps the global markets busy in debate; "The Cola Wars" should be analyzed. Internationally Coca Cola is an undisputed
leader in the cola category but Pepsi remained its severe competitor and a very able one at that.... Show more content on Helpwriting.net ...
In our current reality assail for soda advertising, how Might you really know which pop you loved best? plainly the thing that produced feeling might
have been should set partiality What's more marking aside, wear a blindfold, Also concentrate on immaculate flavor. The Cola business produces
focus, which is then sold to authorized Cola bottlers all through the world. The bottlers, who hold restrictive domain contracts with the organization,
deliver the completed item in jars and containers from the focus, in blend with sifted water and sweeteners. A run of the mill 12 op (350 ml) can
contain thirty eight grams of sugar (for the most part as high fructose corn serum). The bottlers then offer disperse and stock Coca–Cola to retail
locations, eateries and candy machines all through the world. The Coca–Cola Company additionally offers

Essay on The Cola Wars: Pepsi vs Coke
The Cola Wars: Pepsi vs Coke
PepsiCo. Incorporated and The Coca–Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca–Cola
was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca–Cola was named after the coca leaves and kola nuts John Pemberton
used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda
giants, also known as the "Cola Wars", began in the 1960's when Coca–Cola's dominance was being increasingly challenged by Pepsi Cola. The
competitive environment between the rivals was intense and well–publicized, forcing both companies to continuously establish and ... Show more
content on Helpwriting.net ...
For instance, Coca–Cola first entered the market as a medicine and eventually into soft drinks their ad slogans would center on the theme of healing:
"Coca–Cola revives and sustains"; and, "Satisfies the thirsty and helps the weary".
Coca–Cola's confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: "No
Wonder Coke Tastes the Best". While Coke's slogans have always centered on the product, Pepsi's advertisement emphasized the users of the product.
Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft
drinks and in 1961 divulged the successful slogan "Now, It's Pepsi, for Those Who Think Young". The campaign was such a success that Pepsi's sales
growth outperformed that of Coca–Cola.
Marketing strategies began to take broader dimensions as the soft drink industry continued to expand and became more complex. In 1976, Pepsi
introduced the Pepsi Challenge in its campaigns, a moved that directly challenged Coca–Cola's longstanding dominance. In 1985, responding to the
pressure of the taste tests, which Pepsi always won, Coca–Cola decided to change its formula. This move set off a shock wave across America.
Consumers angrily demanded that the old formula be returned, and Coca–Cola responded three months later with Classic Coke. Five years after the
infamous Coke fiasco, the Coca–Cola

Cola Wars Continue: Coke vs. Pepsi in the 1990s (Cola Wars)
Question 1
The concentration producing industry has one buyer and through its value chain. Instead, costs for advertising, promotion, market research, and bottler
relations were significant. On the other hand, bottling industry is the mid–way player in the soft drink industry. There are two suppliers and one buyer
involved in its value chain (Exhibit 1).
Whether two industries are profitable depends on soft drink consumption, which had increased for more than 20 years and plateaued in the 1990s.
The economics of the CP and bottling is very different from each other in terms of number and size of rivals, and the scope of competitive rivalry.
There are two giants competing head to head on the CP industry, smaller national producers, such... Show more content on Helpwriting.net ...
Also, franchise agreement between CPs and bottlers has been becoming more favorable to CPs. So it is safe to say that bottlers have been affiliated to
CPs to a deeper degree than CPs to bottlers. Finally, the bottling industry does not have giants who are able to penetrate into the CP industry. On the
other hand, the CP industry has Pepsi and Coke to integrate bottlers.
Threat of new entrants is the second weakest force for the CP industry. One of the major reasons is that it is difficult to access a bottler since like
Pepsi and Coke are taking control of most of the packagers. Another reason is, although capital required to establish a soft drink concentrate plant with
the capacity of serving the entire US market is low, costs for advertising, promotion, market research and bottler relations are a heavy burden and
specialized know–how, such as brand management, is a natural barrier to penetrators. However, the fact that customers' loyalty is becoming weaker
makes the force not as weak as bargaining power of buyers.
The bargaining power of suppliers to CPs also seems weak in the case since, as the advent of diet soft drinks, the expiration of the patent to
aspartame, and oversupply of aluminum on the world market, suppliers to CPs are losing bargaining power. However, there is no detail of suppliers
industry given to provide us with confidence to say that it is the

Pepsi-Cola Company
The Pepsi–Cola Company
Marilyn Parker
Professor's James Ibe
Business 309 May 01, 2015
The Pepsi–Cola Company
The industry I have chosen is the Pepsi–Cola Company. Pepsi is one of the world's leading food and beverage companies. The company was founded
by Caleb Davis Bradham, a New Bern, North Carolina pharmacist in the 1890s. Mr. Bradham became the first president of the company. Pepsi–Cola
was formulated in 1898. He believed the drink was more than a refreshment but a "heathy" cola. In late 1902, the Pepsi–Cola Company was formed
due to the rising popularity and demand for the Pepsi–Cola syrup. On June 16, 1903, "Pepsi Cola" became an official trademark. In 1910 Pepsi–Cola
Company held their first Bottle Convention in ... Show more content on Helpwriting.net ...
There is always competition in the market. It is possible for a company to cater both the consumer and the company. Capitalism plays a large part in
our society today. Capitalism require a constantly expanding market for selling its products and sometime consist of having large groups of cheap
labor. In the real world, competitors compete to get rid of competition. Recently a number of questions have been raised about capitalism and how it
serves the consumer. Pepsi competes constantly with other beverage companies which is part of Capitalism. PepsiCo is one of the world's leading food
and beverage companies with over $66 billion in net revenue in 2014 and a global portfolio of diverse and beloved brands.
www.Pepsistore.com www.pepsibrattleboro.com www.fortune.com www.worldpress.com www.corporation.webcrawler.com

Pepsi Analysis : Pepsi Cola Essay
Pepsi competes head–to–head against Coca–Cola in one of the biggest rivalry in United States, the Cola Wars. Although the rivalry did not officially
start until 1975, the two companies had been butting heads since the beginning of their respective origins. Although most people in their lifetimes only
notice the Pepsi Globe, the Pepsi logo went through drastic changes going from a red signature, to a patriotic bottle cap, to finally a simplistic, Pepsi
Globe. Each major logo change reflects either significant altercations in the company, marketing campaign, and/or the cultural value of the time. While
Coke–Cola kept the classic signature, Pepsi constantly changes its logo every few years to keep its image as a progressive company for marketing
strategies and brand value. Caleb Bradham, a pharmacist, created Pepsi to put into his soda fountain. As a result, many of his customers returned, and
the pharmacy became a popular local hangout. His customers simply called the famous beverage, "Brad's drink" ("The History of Pepsi–Cola"). By
1898, he named the drink Pepsi–Cola, and the first iteration of the Pepsi logo appeared (see figure 1) ("The History of Pepsi–Cola").
Around this time, many logos consisted of a scripture or an elaborate drawing. For example, Nokia's earliest logo was a picture of a fish and IBM had
a fancy "S." Pepsi followed the trend with a scripture of its own but also adding an aggressive twist in the font. The font appeared thin while some
parts of

Coca Cola vs Pepsi
The Coca–Cola Company versus PepsiCo, Inc. Andy Berg Ufuoma Omosebi Intermediate Accounting III ACC305 19 November, 2011 Coca Cola and
Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its
associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison. 1. Compare the pension plans
of Coca–Cola and PepsiCo, including type of plan and funded status at 2007 year–end. PepsiCo, Inc. has a voluntary defined benefit pension plan that
includes all full time U.S. employees and some international employees. This plan is a noncontributory plan; the employer is the only contributor
funding... Show more content on Helpwriting.net ...
PepsiCo's rate of compensation or "rate of increase in compensation levels" percentage used to compute pension information for December 21,
2007 is 4.7%. 3. Determine which company you would rather invest in if you were a potential shareholder. Justify your answer. PepsiCo, Inc. is
also a large company that has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks.
The diversity is pretty impressive. They also indicate stability and liquidity with favorable ratios. They have a 53.15% gross profit margin for
2007 and less than 40% of their net operating revenue comes from operations outside the U.S. Coca Cola is a large company that has been around
since 1886. They are primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2007and show
reasonably good ratios indicating stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes
from operations outside of the U.S. Coke and Pepsi trade in the No. 10 and No. 9 positions at 13.31 and 16.67. This may be explained by the relative
growth and return on capital positions of the companies. Coke has a ROIC of 23.91% annually for the last five years, and growth of revenue per share
of 9.29% per year. Pepsi's ROIC was 19.96% and revenue per share growth of 13.43%. Assessing how the

Coca Cola And Pepsi Essay
Assignment 2...question 3
The two brands that i have chosen aur coca–cola and pepsi. These both are the most famous brands of the world and when comparing the blind taste
test, none can differentiate between both and love one or the other. But tha major difference between coca–cola and pepsi arises in their brand elements.
Some of them are discussed below.
Memorability: brand memorability refers tp the memory that we get as soon as we hear the brand name. It is a very important criteria of brand
elements. Creating brand memorability is very importance in order to achieve a high level of brand awareness. A brand that is easily recognised and
recall has a successful brand memorability.
Coca–cola: from the begining of the brand, the name "coca–cola" has been very famous and is known by everone as it guided ... Show more content on
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If a brand is not atractive or doesn't has a good image the chances of gaining new customers and retaining the old ones will fall.
Coca–cola: coca–cola not only has the elements that attracts the consumers, it also has a very excellent image in the market which attratcs the
maximum consumers towards it.
Pepsi: besides the quality tase of pepsi, many consumers are attracted to the designing and packaging of pepsi. Specially the miniature cans od pepsi
has attracted a vast number of customers.
Meaningfulness: a brand should have some meaning with either descriptive or persuasive content. The brand name or other elements of the brand
should indicate the type of brand or should have a brief introduction about the brand.it should either have the general information about the product aur
the special benefits that can be availed by the brand.
Coca–cola: the reason that consumers prefer having coca–cola is that it gives its consumers alot of information about it. For example, a phoenatic word
of coca–cola in chinese means "hapiness in

The Product Life Cycle Of Pepsi-Cola
The Product Life Cycle theory was developed by the economist Raymond Vernon in 1966 and this theory is a widely used model in economics and
marketing. According to Raymond Vernon, a product has a certain life cycle. It begins with its research and development stage and ends with its
decline stage. The product life cycle consists of four stages which are introduction, growth, maturity and decline stages. Millions of products are
produced and consumed every year around the globe and these products have a life cycle. Existing or long–established products will become less
popular and also the demand for new, innovative products will increase rapidly after they are launched. 2.1.1 Introduction After developing a new
product, it will be introduced into the consumer market. Investments need to be made on advertising and other promotional channels to build up
customer awareness. Profits... Show more content on Helpwriting.net ...
This is a key tool for marketers to evaluate the progression of a particular product throughout its life. In 1898, Caleb Bradham who was a pharmacist
in profession, developed a medicinal drink called 'Brads Drink'. This was introduced by Caleb for aid digestion and consumers were interested in his
product and then Caleb renamed the drink as 'Pepsi–Cola'. 2.2.1 Introduction – 1902 Initially Caleb wanted to generate brand awareness among
consumers and after started selling Pepsi–Cola he was able to exceed the targeted sales by selling more than 7,900 gallons of syrup in the first year. To
create brand awareness, advertising and promotional activities was done with the appearance of Berna Eli "Barney" Oldfield who was an American
pioneer automobile racer in 1902–1918. A basic product was sold only in Caleb's pharmacies and a simple cost–plus pricing strategy was used at the
initial stage. 2.2.2 Growth –

The Pepsi Of Pepsi Cola
Pepsi is one of the most well–known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi–billion–dollar company
PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a
plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi–Cola,
Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on
Pepsi 's early history titled "PepsiCo, Inc.". Pepsi was introduced in 1893 by Pharmacist Caleb Bradham as "Brad 's Drink" then later renamed
"Pepsi–Cola" in 1898 (PepsiCo Inc.). Bradham was looking to invent a beverage that would help in digestion along with increasing energy. In 1902,
the Pepsi–Cola Company was launched at Bradham 's Pharmacy, where he distributed the product. During World War I the United States experienced
financial hardship resulting in Bradham filing bankrupt and selling his trademark brand (PepsiCo Inc.). After the war and the Great Depression,
Charles Guth purchased Pepsi's assets and Pepsi–Cola continued to expand and capture the spirit of America. Pepsi has contributed countless marketing
campaigns, which have turned into the brand being recognized everywhere. Campaigns such as the "Pepsi Challenge" and "Pepsi Live for Now" have
been successful campaigns in the company

Pepsi : Pepsi And Coca Cola
Overview The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company PepsiCo, which has a New York stock
exchange symbol of PEP. Including Pepsi, PepsiCo is comprised of 22 brands in the food and beverage industry. Those brands include Lay's,
Gatorade, Quaker, Doritos, and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food industry, it is a major player
in the beverage industry. The beverage industry is comprised of two segments; alcoholic and nonalcoholic. PepsiCo is only present in the nonalcoholic
segment. The two current controlling entities in the nonalcoholic segment are Pepsi and Coca–Cola. Coca–Cola is the largest, controlling 42% of the
soft drink market while ... Show more content on Helpwriting.net ...
While Coca–Cola has always operated using a marketing strategy that was traditional and in line with their longstanding culture, Pepsi has taken a
different approach, even attacking Coca–Cola. Pepsi has begun to market itself as "hip", "fun", and "social". They are sponsoring music festivals and
targeting the younger crowd. In essence, Pepsi is trying to create a "cool" culture. Since brand loyalty and customer retention play huge roles in the
beverage industry, it is important for Pepsi to find their identity and stick with it to ensure lifelong customers. There is another social impact that
affects the entire carbonated beverage industry. This impact is the growing societal trend of opposing sugary beverages, more specifically soda. In the
last 10 years, the average soft drink consumption has been steadily decreasing. This is in part the result of the emergence of many different "non–soda"
beverages. These beverages include vitamin waters, zero calorie drinks, and the newest trend of water enhancers such as MiO. However, despite the
emergence of new competition the real culprit is a societal push for healthy living. People have cast a dark shadow on carbonated beverages.
Interestingly enough, it is not just sugary soda that has been given a bad rep. Diet drinks have also been chastised. There have been numerous studies,
articles, and downright accusations about the adverse effects of drinking soda with artificial sweeteners. One article links the artificial

Pepsi
Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi–Cola Products Philippines,
Inc. Submitted to: Sonders G. Lucas Submitted by: Cu, Princess Charlene V Daproza, Jema C Pacpaco, Charlene B Manayan, John Elmor M
February 11, 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern, North Carolina. so a young pharmacist named Caleb
Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve his customers. He
succeeded beyond all expectations, inventing the beverage now known around the world as Pepsi–Cola. Pepsi 's Beginnings Caleb Bradham knew that
to keep people... Show more content on Helpwriting.net ...
The company moved its world headquarters to Manhattan, and continued to expand overseas into Latin America, the Philippines and the Middle East.
At home, the company began experimenting with new bottle sizes, and for the first time began to package Pepsi–Cola in cans. But the post–war
marketplace was changing rapidly. A new retail phenomenon called supermarkets was beginning to appear, and in combination with equally dramatic
changes in the economics of producing soft drinks, Pepsi was forced to abandon its strategy of selling the soft drink for half the price of its chief
competitor. Soon, the long–running "Nickel, Nickel" advertising was replaced with a claim more in keeping with energetic postwar America, "More
Bounce to the Ounce." Throughout this period, Pepsi 's company president Al Steele 's constant traveling companion was his wife, known to
America 's film fans as the glamorous movie star, Joan Crawford. Many believe that it was stylish and sophisticated Miss Crawford who moved the
company away from its "value" theme of the '40s into the more sophisticated campaigns of the '50s. A new logo incorporating the "bottle cap" was
adopted, and Pepsi was no longer advertised based on price, but as a

Comparison of Pepsi and Coca Cola Financials
Comparison of Pepsi and Coca Cola Financials
Introduction
Coca–Cola and Pepsi are the two most popular and widely recognized beverage brands in the world. They have been competing in the soft drink
sector for over a century and both companies enjoy a high degree of brand consciousness globally. Both companies try to market as part of a lifestyle.
Coca–Cola uses phrases such as "Coke side of life" in their website, while Pepsi uses phrases such as "Hot stuff" in their web, to promote the idea that
Pepsi is "in sync" with the cool side of life.
Ironically, both Pepsi and Coke have similar beginnings: both were created in the 19th century and both were the results of the experimental work of
innovative pharmacists. Coke was created in ... Show more content on Helpwriting.net ...
Although Pepsi's dividend payout ratio is slightly lower than Coca Cola's, the difference is marginal. (Finance)
The Dividend Payout Ratio means the percentage of earnings paid to shareholders in dividends. The payout ratio provides an idea of how well
earnings support the dividend payments. More mature companies tend to have a higher payout ratio. This ratio is calculated as Dividends per share
/ Earnings per share. The Dividend payout ratio for Coca Cola is 48.2% while PepsiCo is 34.8%
The price/earnings ratio (P/E) is the best known of the investment valuation indicators. It is the measure of the share price relative to the annual net
income earned by the firm per share. The P/E ratio has its imperfections, but it is nevertheless the most widely reported and used valuation by
investment professionals and the investing public. The financial reporting of both companies and investment research services use a basic earnings per
share (EPS) figure divided into the current stock price to calculate the P/E multiple (i.e. how many times a stock is trading (its price) per each dollar
of EPS). A high PE ratio generally indicates increased demand because investors anticipate earnings growth in the future. The PE ratio has units of
years, which can be interpreted as the number of years of earnings to pay back purchase price. The price/earnings ratio for Coca Cola is 12.97 while
PepsiCo is 16.24. (YCharts,

What Is The Difference Between Pepsi And Coca Cola
There are a lot of soda companies out there, even though not all of them are similar, especially their marketing strategies and how they give use of
their websites. A couple of the mainstream companies are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color. Coca–Cola uses red as their predominant color and
Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is extremely disorganized. They can make it look more
professional, if they stop re–directing their links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will quickly realize that a new tab opened up on their web
browser, and that they are now on a different website. This sounds simple in theory, but a guest will end up with numerous tabs, which they will have
to painstakingly exit out of and on top of that, they ... Show more content on Helpwriting.net ...
What this means is that, in this Journey site, Coca–Cola wants to showcase their contributions to society, and display their innovative ideas to the world
at large. They also have a newsroom like page where they display all articles related to their products. The website is basically an online channel
which reflects Coca–Cola's achievements in journalism with topics regarding Sustainability, Innovation, and Brands. It looks less like a product
advertisement, and more like an informative site, where the public can become more involved with the company by staying updated on their latest

An Analysis Of Coca Cola And Pepsi
1.Introduction
Companies use plenty of various strategies in order to capture more customers compared to the competitors. The use of different pricing strategies are
nowadays the most common ones in order to get an advantage over the competitors (Rao, Bergen, & Davis, 2000). Setting a certain pricing strategy may
lead to a competitor's reaction such as price cuts, different advertisement or even a completely new innovation. Consequently, price cuts can potentially
cause a price war between companies, which will be elaborated on in the following.
2.Strategic interaction and Price war
Situations of strategic interactions are not only common in each person's every–day life, but also in the business environment. Generally, strategic
interaction is a dynamic process including two or more parties ... Show more content on Helpwriting.net ...
"Coca–Cola was launched in 1886 by an Atlanta chemist" (StreetAuthority, 2014), whereas Pepsi was created six years later in 1893. Pepsi was
considered as the biggest threat of Coca Cola as it was a direct competitor. Although Pepsi had higher market shares in a few markets, for instance the
Indian market, Coca Cola's overall market share was always the highest compared to all competitors (Mutegi, 2013).
Hence, considering Pepsi lowering its prices and selling its 350ml drinks at the same price as Coca Cola does for its 300ml bottles. This price cut
results in a price war as Pepsi now has a competitive advantage over Coca Cola, even though Coca Cola used to be the dominant player in this
market. The customers tend to buy the drink with the better price performance ratio, which is now Pepsi. As a consequence, this increases pressure on
Coca Cola as the customers that initially would have bought the 300ml bottle of Coca Cola might now switch and buy the 350ml bottle of Pepsi due to
a better price performance ratio (Mutegi,

Comparison Of The Structure Of Coca Cola And Pepsi
The main purpose of this study is to find out what is the structure of two soft drinks industries. These two firms are doing the same business. Soft
drinks are generally known as refreshers because people feel the needs for refreshing drinks in order to quench their thirst. People consume soft drinks
like Coca–cola and Pepsi cola not only to quench the thirst but because of the taste and the availability.
The two firms can use several strategies to increase their performance in the oligopoly market structure. They can make an effort to create a stronger
loyalty scheme to maintain a loyal customer base. Both companies have experimented with loyalty programs in the past, but there is much more for
improvements in the area such as for example ... Show more content on Helpwriting.net ...
It will always win in the blind taste test or the Pepsi challenge. Coca– cola uses genuine and relatable image in their advertisements where as Pepsi has
always been dependent on the gets you the girl or GYM fridge drink themes but since the products are similar, it basically comes down to availability
for general audience. Only highly loyal customers stick to their chosen brand. Coca–cola and Pepsi are both excellent of sustained superior performance
through strong investments in the marketing function, especially through advertising and distribution, which are durable assets. Both will keep
innovate and develop their products as well as taste and preferences of the customers and their expenditure on advertising will be huge and both have
the ability for risk taking, both will take rapid action with respect to the changing market conditions and finding new opportunities for new market.
Finally, both brands launched continuously challenging advertisements so the profit will always stay high and competitive between these two
companies.
Though Coca–cola has "won the war" over PepsiCo. Still some strategies could be taken to enhance the company forward and allow it to sustain its
privileged status. To start, it could pay more attention to their numbers by offering further reduction on wholesale prices as well as offer more free
products. On the other hand, Coca–cola could expand with other additional products. As trade is expanding on global base

Pepsi Of Coca Cola And Pepsi
Introduction Coca–Cola and Pepsi are two of the most popular drinks in the world. The strong competition between both began in the seventies and
was even dubbed The "Cola Wars" and continues even to present day. Coca–Cola and PepsiCo compete at length with each other among an extensive
list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national
boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish
manufacturing plants in countries across the globe. (Coca Cola Company, 2011) Both companies also share several characteristics that put them in
identical categories... Show more content on Helpwriting.net ...
Before Dr. Pemberton died in 1888, he sold parts of the business with majority of it to Asa G. Candler an Atlanta businessman. Under Candler's
leadership, CocaвЂ‘Cola distribution grew to soda fountains beyond Atlanta. And because of the increasing demand for Coca–Cola, Joseph Biedenharn
was so impressed and led by a desire to make the beverage easily transportable that he installed a bottling machinery behind his soda fountain, becoming
the first person to bottle the drink. This introduced large scale bottling 5 years later in 1899 when Benjamin Thomas, Joseph Whitehead and John
Lupton, 3 entrepreneurs from Chattanooga, Tennessee got exclusive rights to bottle and sell CocaвЂ‘Cola. They purchased the bottling rights from
Asa Candler for just $1 and developed what became CocaвЂ‘Cola worldwide bottling system. (http://www.worldofcoca–cola.com/plan–your–visit/)
The company reported a decrease in revenue from $12.16 billion from $12.57 billion with 41% of sales from its international markets. Pepsi was
first introduced by pharmacist Caleb Bradham as "Brad 's Drink" in New Bern, North Carolina, United States, in 1893. In 1898, he changed the
name to Pepsi Cola, naming it after Pepsin a digestive enzyme and kola nuts which were used in the recipe. The new name was trademarked on June
6th, 1903 with Bradham 's neighbor, an artist, designing the first Pepsi logo. The company went bankrupt in 1923 and was bought by Charles G of the
Loft Candy Company in 1931.

Coca Cola and Pepsi have been at odds ever since they started out at the turn of the century. Coca Cola had an early advantage but Pepsi managed to
gain a strong hold in its respective markets and together the two of them have squeezed almost every other competitor out of the market. They have
both, over the years, found ways to diversify their holdings and lower costs of production, seemingly steered, not by innovation or forward thinking,
but as a direct response to market fluctuations and dips. Instead of foreseeing potential markets that could be accessed early, Coca Cola waited until it
was desperate and floundering to make a decision. Pepsi also lacked a significant amount of foresight but were able to make smarter business decisions
... Show more content on Helpwriting.net ...
While Pepsi's strength might lie in diversification, but Coca Cola found its success in marketing. Coca Cola is still, as far as I can tell, the
quintessential beverage of America. There's a reason that the saying, 'Is Pepsi okay?' is a sort of tongue in cheek joke. People generally prefer
Coke product to Pepsi. I, personally, am I die hard Diet Coke fan, and will swear up and down that I can taste a difference. My brand loyalty is
very strong; if a place doesn't have Diet Coke, I just drink water. Coca Cola very early on cemented itself in the forefront of Americana and has
blossomed because of that positioning; it also had the first mover advantage internationally when Coca Cola decided to expand outside the borders of
the United States. When Pepsi tried to move in to the international arena in the early 1940s, Coca Cola had already been in the markets for ten years
and had built up an enormous brand awareness. Despite the built in advantage, Coca Cola has hit some speed bumps over the years that should leave
the shareholders a little concerned.
Coca Cola has done a great job marketing itself, but I think it should branch out. Coke's primary focus on its beverages has proven successful in the
past, but as more companies' merge into one another and the competition becomes more intense, Coca Cola may find itself trapped in a dying industry.
As Americans, and the world in general,

INTRODUCTION
Doctor John Pemberton a pharmacist from Atlanta, invented the Coca Cola formula in a three legged brass kettle in his home. At that moment Coca
Cola was invented
Coca–Cola and Pepsi the arched enemies is legendary. While the competition continued with the Pepsi Challenge in 1975 ; which prompted Coca–Cola
's horrific New Coke debacle ; the these two corporations have been fighting for more than a century. Earlier this year, Pepsi went after Coke 's famed
mascots, the polar bears and Santa. This dispute as gone so far as to going into the internet would of social media.
The soft drink engineering has been a profitable one in spite of the "cola wars" between the two largest players. There are a lot of factors that promote to
... Show more content on Helpwriting.net ...
Accommodating approximately 200 counties with a diverse product range consisting of an astounding 500 brands and 3,300+ beverages, the company
considers the "Coca–Cola" name itself worth billions of dollars. Forfending its brand image and reputation, therefore, is a key priority for Coca–Cola
management.
Cokes mission is stated merely as "At the Coca–Cola Company, we strive to refresh the world, inspire moments of hopefulness and happiness, create
value and make a difference". (cocacola.com)
Key questions
Profitability:
Historically, why has the soft drink industry been so profitable?
Soft drink trade is very remuneratively lucrative, more so for the concentrate engenderers than the bottler's. This is surprising considering the fact that
product sold is a commodity which can even be engendered facilely. There are several reasons for this, utilizing the five forces analysis we can
limpidly demonstrate how each force contributes the profitability of the industry.
As observation using Porters five forces shows why the soft drink industry has been so profitable. Suppliers and buyers have not had more power over
the industry than it has had over them. Internal rivalry, while seeming intense, has not eroded the profitability of the industry due to its concentration
and the fact that the two major players have

Coca Cola And Pepsi Product Strategy
Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business
to reach that position. Coca Cola's marketing has been changing over time with more and more products being added every day, while Pepsi has
implemented several smart marketing strategies to improve its turnover and profits. So, let's see what were the marketing strategies implemented by
Coca Cola and Pepsi.
Coca Cola & Pepsi Product Strategy:
Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products
and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to ... Show more content on Helpwriting.net ...
Coca Cola & Pepsi Price Strategy:
Since there are a wide range of products available, the pricing for both Coca Cola and Pepsi is done according to the Market demands and the
geographic segment and thus both the products pricing are set around the same level. Neither of the brands can win if they enter into a price war,
simply because the cost of manufacturing and transportation is huge. The advantage to either of the companies was if they enter into a brand war.
Since, Coca Cola always had competitors constantly driving them to be smarter, better and faster and since they were successfully been existing for
more than a century, they have had to remain consistent with their pricing strategy. Throughout the years, Coca Cola has made many pricing decisions,
but eventually the ultimate goal is to maximize the shareholder value. Coca Cola uses lower price point to penetrate new markets to face competition
and also to raise brand awareness. This strategy is strongly implemented till it repositions itself as the Premium beverage as compared to its competitors.
Pepsi's has a large number of product lines and brands and thus the prices are considerably varied. Their main pricing strategy is based on the
Market–Oriented pricing strategy to ensure that its prices are competitive as compared to the competitor's prices and market conditions. Pepsi also used

Pepsi Cola Rhetorical Analysis
A video guaranteed to grab someone's attention consists of pleasing visual elements as well as some aural techniques. The Pepsi Max commercial
titled "Chain Reaction" does just that and nothing less. Pepsi Cola displayed a complex experiment in their Pepsi Max commercial consisting of a
combination of visual and aural rhetoric to advertise a message that influences the audience to buy their product. The commercial is very interesting
and fun to watch, keeping the audience entertained while the product is being advertised. Pepsi Cola does a good job at making their commercial
enjoyable. The display of logos throughout the commercial seems in some way sarcastic. Pepsi Cola's chain reaction, showed in the commercial, was
very complex and complicated.

Many beverages have been produced and manufactured over time, but there has never been a drink that makes your mouth water as your hear the pop
of the bottle opening, a drink that bubbles in your mouth as you drink it, a drink that has an even richer history and more efficient company than any
other. This drink is "French Wine Cola." At least that is what John Stith Pemberton, the creator of Coca–Cola, called it before his bookkeeper, Frank
Robinson, suggested the now famous name Coca–Cola(Library of Congress). Robinson also suggested adding the slogan, "delicious and refreshing," to
all of Coke's ads. Coca–Cola is a beverage that has been successful for many years.Though most people would tell you Coca–Cola is just a drink, it is
more than just a soft drink. Coke, created by a man who lived in Columbus, Ga, started out as a medicine, has a unique bottling,and is a very
interesting piece of history as a business and as a soft–drink. Coca–Cola was created by a pharmacist who lived in Columbus, Ga. Pembertons address
was 1017 Third Avenue Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.(Coca–Company.com). He
then moved to Rome, Georgia and spent most of his childhood there (Today in Georgia History). He went to the College of Herbal Medicine in
Macon, and then to a pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical degree at age nineteen (Library of
Congress). Pemberton served on the Third

SWOT Analysis: Pepsi Cola
SWOT ANALYSIS
Qualities/STRENGHT
PepsiCo centered with Pepsi Bottling Group and PepsiAmericas to streamline union, unite going on, creation efficiencies, and reducing costs8. PepsiCo
stockpiles game–plans in 2012 and gives more productive drinks from getting OAO Wimm–BillDann, a Russian dairy company15.
Net pay surpassed needs by ascending to $1.31 per offer as opposed to the unwavering $1.19 per share18.
Brands Pepsi Cola, Mountain Dew and Diet Pepsi have a focal offer of the carbonated drink market6.
Gatorade brand of pulled in refreshments beat the once–over of the Top 20 U.S. Sports Drinks in 2011. Offers of Gatorade made 33.7% as buyers are
the various than wellbeing conscious6.
Tropicana Pure Premium brand of common ... Show more content on Helpwriting.net ...
Social media licenses PepsiCo to engage lift itself and react to faultfinders and miserable clients.
Open inventive work focuses in China, Germany, and Mexico to diminishment bundling and put forth sweeteners and numerical expressions that give a
great deal of taste without at pile of calories6.
Perils/THREAT
Diet Coke released Pepsi Cola in 2015 and it keeps falling by 3.4% in 2026. Caffeine Free Diet Pepsi last 15.8% in courses of action from 20126.
Consumers are shying far from the void calories of sugar–colossal beverages, as carbonated refreshment and average thing lines,17.
Commodity costs are usually fragile in light of climate, government and decisive concerns5.
Public supposition weights relationship to utilize less centrality and assets in the get–together,

Individuals are secured over the physiological impacts of empowered beverages, hosing sales6.
Governments require and require sustenances and refreshments to be taken after amidst the whole make, development, and offers of a

A Rhetorical Analysis Of Pepsi Cola
The commercial that I have chosen is the Pepsi Cola. In this commercial their main way that they use to sell their product is a prominent singer.
They created a song that are actually about their product, which is Pepsi Cola. The target audience is just about everyone. They use their music to
attract everyone's attention to watch it to make you buy their product. Just about everyone who likes music will be attracted to this mercantile. There
are three different songs on this private enterprise, and each song is for each of the generations. So this target is for everyone to enjoy and make
them want to go acquire a great tasting refreshing Pepsi. In this commercial the songstress goes through three contrasting eras. So the eras are all
different kinds of trends that relate to everyone in the family. The primary appeal for this commercial is an ethos, the secondary appeal could be
pathos, in which with these two appeals the producers make this commercial quite rather effective. The primary appeal of this commercial is ethos. It is
ethos because of who they utilize in this commercial. The women that is the... Show more content on Helpwriting.net ...
In this commercial; they use pathos to help you think about the past. As she is dancing through the decades, they make you think about the good
old days. When the people see her dancing through their finest decade, it makes them cheerful and plays with their emotions. They may think that
they may want to go back to that decade, so maybe if they drink some Pepsi it will take them back to the vigorous times. Back when they used to
have so much fun. At the end when she is finally in today's time it makes everyone want to go buy some. In today's time she is pretty fashionable, so
if everyone sees someone that stylish, then maybe if we drink it we will be that sophistcated. So by her drinking Pepsi we want to be like her and it
uses our emotions to think about it, in which the end it gets us to go and buy their product

Pepsi Cola As A Carbonated Soft Drink Essay
Introduction
"History has shown us that America was built on the back of positive rivalries" (StreetAuthority, 2014). Competition increases the growth of industries
through regular innovation but they also use other tricks to get an upper hand on each other, for example: Microsoft and Apple, Ford and General
Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014).
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). PepsiCo Inc. was established by the merging of Pepsi–Cola and
Frito–Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures
snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000 by the end of year 2013 (Forbes,
PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi–Cola derived from two major
ingredients, Pepsin and Kola nuts. Pepsi–Cola became so popular that customer named it as "Brad's Drink" (Pepsico, n.d.).
Coca Cola was started in 1886 by Dr John S. Pemberton, a pharmacist in Atlanta. Coca Cola sales was $46.25 billion with employees over 130,600 as
reported by the end of year 2013. Its Headquarters is located in Atlanta at Georgia (Forbes, Coca–Cola, 2014).
SWOT Analysis and Matrix
Swot analysis is an analysis of an organization's internal strengths and weaknesses alongside the opportunities and threats

As far as marketers are concerned, there are few American companies with marketing campaigns that rival those of Coca–Cola and Pepsi. The
longevity and prosperity of these two competitors is enough to inspire countless business' to model their own companies after these icons. This paper
will detail some of the business aspects that have helped Coke and Pepsi to thrive, as well as considering what mistakes have been made in their
pursuit of success. Learning from the successes and failures of other companies can help a new business to know which roads of marketing,
expansion, etc. to explore and which might best be avoided. One might first consider Coca–Cola, a company which has been trademarked since 1886.
While the business has gone through many changes over the years, the Coca–Cola name has remained and is now recognizable around the world.
Coca–Cola is not only the name of the company, which makes a variety of products including the soda that is its namesake. When it comes to targeting
the current consumer, Coca–Cola finds that their product is most popular among the older crowd (marketing considers as "older" anyone over age 35).
(Turner). Some of the most valuable brands in that particular demographic are Coca–Cola, Microsoft, GE, IBM, Starbucks and Apple (Turner). Part of
the reason for Coke's longevity is due to the company becoming, over the years, an icon of American History. Most members of the over–35
demographic possess fond memories of drinking

Pepsi Is Better Than Coca Cola Essay
Hot summer days are a time to have fun and stay cool. This Pepsi advertisement shows how much joy and pleasure you can receive from choosing a
nice cold Pepsi drink over a typical Coca–Cola drink as their own personal choice as a refreshment. It uses affective appeals and strategies to sway
more people towards purchasing a Pepsi drink instead of a Coca–Cola drink. The appeals and strategies utilized includes: need for affiliation, need to
achieve, need for escape, and the mirror strategy. The advertisement puts major emphasis on the whole idea that Pepsi is better than Coca–Cola;
therefore, individual seeking a refreshing thirst quencher that is only displayed at Pepsi.
The advertisement is a picture of a Pepsi drink. The advertisement displays a Pepsi can and a Coca–Cola can. The two cans are centered in the middle
of the picture right beside each other. Also, the Pepsi can is boldly displayed with thebrand name while the Coca–Cola on the other hand does not even
have the Coca–Cola brand name on it. However, the colors and designs are well known by Coca–Cola and Pepsi fans. Therefore, the intended audience
would know that it is a Coca–Cola can by it being the number one competitor of Pepsi. While the Pepsi can has a straw inserted into it, the Coca–Cola
can has a straw that has hands on the end of it pushing the straw away from inserting into the Coca–Cola can. The blue background in the
advertisement represents how it is a Pepsi advertisement by utilizing the colors

History Coca–Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got
mixed with carbonated water. Frank M. Robinson, Dr. Pemberton's partner and bookkeeper, is credited with naming the beverage Coca–Cola. After a
couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to
soda fountains outside of Atlanta, Georgia. From here, he noticed there was a growing demand for Coca–Cola which brought about the aspiration to
make Coca–Cola portable. Joseph Biedenharn became the first person to put Coke in a bottle and sell it. Within five years, the bottles were in large
scale production.... Show more content on Helpwriting.net ...
The mission statement for the company is to refresh the world, inspire moments of optimism, and create value and make a difference ("Our Company:
Mission, Vision," 2015). Lastly, Coca–Cola has seven key values: leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Each value is broken down in Appendix C. SWOT Analysis Strengths: Brand Equity Company Valuation Vast global presence Largest market share
Fantastic marketing strategies Customer loyalty Distribution networkOpportunities: diversification developing nations supply chain improvement
market the lesser selling products Weakness Competition with Pepsi Water managementThreats: Raw material sourcing Obesity Source: (Bhasin, 2015)
Strengths: Brand equity – In 2011, Interbrand awarded Coca–Cola with the highest brand equity award. Company valuation – Coca–Cola is one of the
world's most valuable companies. Its estimated value is $79.2 billion dollars. This valuation includes the brand value, numerous factories and assets,
and complete operation costs and profits of Coca–Cola. Vast global presence – Coca–Cola is present in over 200 countries across the world. Largest
market share – In the beverage industry, there are two main competitors: Pepsi and Coca–Cola. Out of these two, Coca–Cola has the largest market
share. Berkshire Hathaway holds the largest amount of shares in Coca–Cola which is equivalent to 9.18% or 400 million shares. Fantastic

Coca Cola Vs. Pepsi Cola Essay
The smooth bold refreshing taste as the cold bubbles fizz on your tongue and head down your throat and into your stomach. Coca–Cola is something
the average American has drank in his or her lifetime. This has been in part due to the remarkably intelligent advertisements that were made in post
1945 America. While having emphasis on its refreshing cool taste and convenience, these ads created a certain attitude with its audience causing the
rise in popularity and sales. During this same time Pepsi was also on the rise competing with Coca– Cola. Both Coke and Pepsi used similar strategies
but Coca– Cola gave itself a slight edge through innovative technique and the use of "lifestyle" advertising. Coca– Cola really did create a refreshing
beverage but created an ad campaign using refreshing, exciting, and humorous ads that made your mouth water. Looking at both advertisements as a
whole one notices how all of the ads for both companies are paintings of people, which makes people compare themselves to something that is not real.
At this time many men and women were greatly affected by these ads. Women particularly would notice the unrealistic waistlines and flawless skin and
tone. This caused them to become self–conscience about their bodies because they believed those images to be something they were to copy. This
technique plays with the psyche of our society, which is clever but very controversial. Established in 1886 and 1889, Coca–Cola and Pepsi Co.,
respectively, were among

Coca Cola Vs. Pepsi
Coke Vs. Pepsi
When people think of soft drinks, one of two companies come to mind: Coca–Cola or Pepsi. Both companies dominate the global market in soft drink
sales. With such a global presence between the companies, there will be an obvious conflict between the two titans of soft drinks. This is seen almost
daily, whether it's on television, magazines, or billboards; it's not hard to find an advertisement for either company. In 2013, Pepsi posted a Halloween
advertisement taking a jab at Coca–Cola. It showed a can of Pepsi wearing a cape that looked like a can of Coke. Above that, it said, "We wish you a
scary Halloween!" Coca–Cola fired back, posting the same advertisement but changed the wording, stating, "Everybody wants to be a ... Show more
content on Helpwriting.net ...
Coca–Cola use of the rhetorical appeal, logos, like Pepsi, is not prominent in this advertisement either. The Halloween advertisement was an uncommon
response from Coca–Cola. Pepsi likes to go after Coca–Cola, while Coca–Cola tends to take the high–road. For years it has been Pepsi making the
attacks with no response. From a logical standpoint, humor can be used to make an advertisement more memorable, that's not easily forgotten. But, a
negative consequence of this is it provides publicity to both companies; good or bad it still gets the viewer thinking about both soft drinks.
The next rhetorical appeal, ethos, plays the biggest factor in the Halloween advertisement. The original creator of the advertisement, Pepsi, is one of
three major soft drink creators (Dr. Pepper being the third). Pepsi, while not having as much time as Coca–Cola to establish themselves, is still known
as well all around the world. The viewers can assume that Pepsi is attempting to make fun of Coca–Cola and bring in more Pepsi drinkers with a
Halloween theme. Fans of Pepsi will see it as an attempt to encourage others to drink Pepsi because Coke is "scary." Yet, to fans of Coke not aware of
the war between Coca–Cola/Pepsi, could see it as an attempt to label Coke drinkers as scary in a light–hearted way.
Coca–Cola uses ethos the same as Pepsi. With Coca–Cola being the first and largest creator of soft drinks, it's not hard to find a

Pepsi Of Pepsi Cola Company Essay
Pepsi–Cola started as "Brads Drink" in his drugstore in New Bern, North Carolina in 1893. Caleb "Doc" Davis Bradham decided to create a mix of
sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Officially it became Pepsi–Cola five years later due to its word of mouth
popularity. In 1902 The Pepsi–Cola Company was formed due to great demand of the product and popularity among customers. Mr. Bradham decide
to devote all his time to the product and it proceeded to become a full–fledged company. After applying for a trademark, the first Pepsi–Cola company
was formed and Mr. Bradham was the first president. The company had many ups and downs but it wasn't due to not trying to build and market the
business. It fell on particular hard times during WW1 and was bankrupt in 1923 and the assets were sold to Craven Holding Corporation, the first of
what would become several ownership changes. In the early 1930's, Pepsi–Cola was once again bankrupt after the trademark was purchased by New
York stockbroker Roy Megargel. In 1931 Pepsi–Cola finally took off after being purchased by Charles G. Guth, the founder of the modern Pepsi–Cola.
His marketing skills took the company to new heights, but it was not meant to be. Legal battles cost him ownership and in 1941 Pepsi was merged into
Loft Inc. and the Pepsi–Cola name merged in Loft. In 1950 a former vice president of Coca – Cola became CEO of the Pepsi and the product took off
due to his advertising and marketing ideas. In

Case Study Of Pepsi Cola
Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on
the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of
business but one of the fundamental principles of success.
In recent times, branding has played a pivotal role in some brands' success. This has been made possible through the ability of some marketers to
capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always
found ways to identify themselves with certain products, and on several occasions, branding campaigns ... Show more content on Helpwriting.net ...
Belch and Belch (2001) stated that the ultimate goal of an organization is to create brand loyalty, which in return, ensures continued patronage. Pepsi
Cola is one of the world's most popular drinks holding about 29.3% of the entire fizzy drinks market (Esterel, 2011). Pepsi cola is a brand known for
reinventing itself with its various logo changes. These rebranding campaigns have been strategically positioned to keep the Pepsi brand relevant within
its target audience, the youth. Pepsi still desires to be perceived as trendy, and appealing to the younger generation. The rebranding campaigns are
meant to appeal to the forth–coming generation and eventually create brand loyalty. Pepsi have adopted a brand campaign set to distinguish them from
other brands. They present the brand as a contemporary product as opposed to a classic relic and thus they grab the attention of the youth. It is
therefore very important to understand the loyalty consumers have towards a "brand" that has undergone several changes that include facelifts and
general rebranding. It should however be noted that any one of these evolutionary trends will always have consequences. It would be interesting to
unravel how much of a success Pepsi has achieved over the years especially with its most recent rebranding

Coca-Cola and Pepsi Pension
Running head: Coca–Cola and Pepsi Pensions Laila Nayani Professor: William Blix ACC: 305 Abstract In this paper I will cover the comparative
analysis case study of the pension plans offered by the Coca–Cola Company and PepsiCo, Inc. I will compare the pension plans of both of these
entities and indicate the types of plans they offer as well... Show more content on Helpwriting.net ...
Coca Cola's expected rate of return used to compute pension information for December 31, 2009 is7.75%. PepsiCo's expected rate of return used
to compute pension information for December 31, 2007 is 7.8%.Pension benefits are determined by considering the employees compensation level
at retirement. Therefore, the rate of compensation or expected increase percentage is necessary to determine future compensation levels. Coca
Cola's rate of compensation or "rate of increase in compensation levels" percentage used to compute pension information for December 21, 2009 is
24.25%. PepsiCo's rate of compensation or "rate of increase in compensation levels" percentage used to compute pension information for
December 21, 2007 is 4.7%. Coca Cola is a large company that has been around since 1886. They are primarily marketing and selling one product;
beverages. They have a 63.9% gross profit margin for 2009 and show reasonably good ratios indicating stability. For the 46th consecutive year
dividend shave risen. About 74% of their net operating revenue comes from operations outside of the U.S .PepsiCo, Inc. is also a large company that
has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks. Well known snack such as
Lay's, Doritos, Frito–Lay, Rold Gold, Cracker Jack, Quaker Oatmeal, Aunt Jemima, and Rice–A–Roni just to mention a few leading brand names. The

Pepsi Of Coca Cola Company Essay
A great question arose in the 80's as a constant innovation and aggressive behavior arose towards brand building. Pepsi, a brand that suffered two
bankruptcies, pushed forwards towards their growth as the company by expanding their portfolio as a Food and Beverage Company. As it became a
food and beverage company, Pepsi was able to become the Coca–Cola's main competitor. Each company constantly competed and tried to outdo each
other with their campaigns. While both brands competed with each other, Pepsi began to target Coca–Cola's commercials causing Coca–Cola to
respond with the same aggressive behavior creating the beginning of the Cola Wars. The Cola–Wars brought forth a great question that made one
wonder if either Coke was better than Pepsi or if Pepsi was better than Coke? Based off the Cola Wars, the bestsoft drink producer is the Coca–Cola
Company.
The Coca– Cola Company contains more value than Pepsi. According to an article in Coca–Cola.com, "Coca–Cola has retained the No. 3 spot on
Interbrand 's annual Best Global Brands ranking for the fourth consecutive year, with an estimated value of $73.1 billion," proving that the brand coke
falls under the list of the most valuable brands which is worth up to $73.1 billion dollars unlike, Pepsi that is only worth 19.4 billion dollars. The
Coca–Cola Company does not only own the coca–cola brand, but has also recently purchased many other brands in order to improve the revenue
growth of the company. It owns 16.7 % of the

Pepsi Cola As A Carbonated Beverage Essay
Pepsi–Cola is a carbonated beverage that is sold by PepsiCo. It is sold in vending machines, stores and restaurants. This beverage was first
produced in the 1890s by Caleb Bradham in New Bern, North Carolina. The brand was first trademarked in 1903 and seeing that it is still around
today in 2016 i would classify pepsi as a style. I made that conclusion by seeing their sales my go up and down but pepsi was here long before me
and will be here long after me. Pepsi cola is elastic and in an industry that is mainly dominated by Coca Cola. Although Pepsi and Coke are in
constant competition with one another to gain and maintain the same customers. Seeing that 95% of the United States drinks soft drinks. This shows
the large number of potential customers Pepsi Cola could gain. Pepsi 's advertising constantly has to stay current to appeal to the younger generation.
Their target market would be generation X but also has a large focus on the 12 to 18 year old demographic. At an early stage, Pepsi comprehended
market division and the significance of having shoppers to promote to that aren 't bolted into a particular item yet. Pepsi acknowledged in the 1940s
that African Americans were an untapped specialty advertise. At the time Pepsi could pick up piece of the overall industry by focusing on and
publicizing towards African Americans which they have kept on doing. Today Pepsi showcases its item to more youthful individuals. The thought
behind showcasing towards more youthful

Pepsi Analysis : Pepsi Cola
Abstract
Pepsi–cola aimed to tap into the pulse of the prevailing counterculture movement of the 1970s. The company recruited a unique blend of artists and
engineers under the banner of Experiments in Art and Technology. The Pepsi Pavilion project served as a experiment and a landmark that integrated
social interactions, electronic media, performance art, and futuristic concepts that created mind–altering realities. The Pepsi Pavilion in Osaka, Japan
was built for display and therefore had significant symbolic meaning attached. The designers of Pepsi Pavilion were attracted to the aesthetic radicalism
brought about by the collaboration between the arts, sciences. The Pavilion was designed to provide viewers with the opportunity to shape their own
reality from the interaction of art, technology through a variety of processes within the structure.
Introduction
In the late 1960s, Pepsi–Cola thought it wise to connect with the ongoing youth counterculture. The Osaka 70 Expo was the perfect opportunity for the
American company to bolster its Brand. Pepsi executives were hoping to build the theme of "youth and community" into the exhibition. David
Thomas, a Pepsi executive, explored the New York art scene and found a team of artists and engineers who later collaborated as E. A. T. a group of
Artists designers and Engineers. The Pepsi Pavilion emerged as an intricate crossbreed of media technology, cybernetics and integrated design.
The Osaka Expo of

Pepsi vs Coke Wars Research

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