An informative look at Social Media Marketing and the strategies necessary to reach niche marketets

1. Grow BusinessBy 15-25% by taking real-time ownership ofpreferred information gateways and by cultivating trust. A Case Study by Jeff Greene

2. To Attract “Profitable Engagement” Think & act differently Don’t start conversations. Join them. Listen, engage and adapt to the preferred demands of your customers Provide pleasing customer experiences Give consumers ultimate control of the information exchange

3. Seize the best opportunities to grow. by winning consumer trust. B-to-B Decision MakersNow spend 1% of their timebuying. They spend 99% researching & talking to each other Four out of five online users are active in either creating, participating in or reading some form of social content at least once a day –Forrester Research/January 2011.

4. Real-time searchable? Instantly user friendly! Java script offers a pop up summary so I don’t have to click, unless interested in reading more.

5. Why capitalize on engagement?

6. Why trust the reverse exchange?

7. Three “tough” b-to-b customers. Good Grows Around Profitable Engagement with Them

9. Sets the “macro-vision” for the solution

11. Miles the Executive Buyer

13. Is typically at arms length over the decision

14. Resides at any level of the organization, including outside advisor

16. Sally the Mid-Level “Influencer”

18. Ensures that requirements are met in the final solution

20. Ruby the Technical Buyer

21. Give customers the control they crave.

22. Help Them Build valuable relationships. Not now

23. Then … get engaging & personal.

24. Thru ALL points of interaction. No If not, please enter a new contact number now.

25. Share relevant information everywhere. Support

26. Share relevant information everywhere. Support

27. Share relevant information everywhere. Support

28. Share relevant information everywhere. Support

29. Reward loyalty. Support

30. Offer useful applications.

31. Discover people’s passions.

32. Be timely without being predictable It’s good business to show people how to save!

33. Provide better customer experiences.

34. Provide real-time value.

35. Send obvious, clear calls to action. Keep up with me, send me this only after you discover that I need this.

36. Eliminate Anxiety. OUCH!!!!!!

37. Find out what people need to learn. investing saving budgeting Micro-segments

38. Promote forward thinking.

39. Good grows from micro-segmentation.

40. Join conversations.

41. Join conversations. 32,298 fans … now they must be encouraged to 1. Bring up customer service issues 2. Ask for answers.

42. Encourage profitable dialogue. Ask people to let you share with them, not sign up This response also drives followers to Twitter … FYI, RT=Re-Tweet

43. Address problems. No, don’t drive 35+. http://bit.ly/voOYxTry our remote deposit options first!

44. Resonate Visually

45. Provide links to useful online tools.

46. Send links to timely messages. Shop efficiently!!!

47. Command instant attention. You’ve got :02 seconds!!!

48. Don’t … Thump or Blast!

49. Show the willingness to listen. Build trust by allowing people to answer honestly. Don’t put words in people’s mouth!

50. Make people hungry to do business.