My Book

1

The Book
of Juan Pablo Sánchez
Brussels

lunes 25 de mayo de 2009

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Welcome to my creative book, here you will ﬁnd some of the
projects i had develop, I´m happy to share it with you and hope
you will ﬁnd also some inspiration. Please contact with me if you
need more information with some of the projects.

Enjoy it

Juan Pablo Sánchez


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Cv and some of the brand i had work for
Juan Pablo Sanchez- Fundador asmalljob
36 years old
34
Born in Barcelona
My Blog:www.comunicacionenvivo.com

Education
B.B.A. Business Admin & Marketing M.A Communication
Certificate HP Performance improvement & Brand Management

Relevant Experience & Skills
4 Years Communication strategies Director and Creative Production
Director
4 Years Director of Performance Improvement Programs
Consulting Marketing & Communication
Strategic Planner
ESADE speaker.
Experiential Marketing and measurement Teacher in the Barcelona Autonomic
University
Writer in the “Organiza” Magazine ( Below the line and experiential marketing)
Hp World Wide Brand & Communication consulting
Miembro del CdeC

Hobbies
Diving (Apnea), Sailing, Air Pilot (working).

Heroes
Jacques Mayol,


4

Latest
Jobs


5

2009

Visitors Digital Signage
Campaign Exivitors Campaign system
Event 2009 Event 2009 Event 2009
Workshops tradeshow entry Tradeshow


6

2009

Scenography Scenography Scenography
Event 2009 Event 2009 Event 2009
Workshops tradeshow entry Tradeshow
Ambient


7

2008

Presentation
Desing Consulting Master Class
Maka Ecoturism Catalan M.A. Educational
Goverment


8

2008

Scenography Advertisement Scenography
Event Exhibition Event trade-show Event Workshops
zone


9

2008

Technical Direction Stage Manager Opening Ceremony
Pierre Fabre UICN Eular
(anual convention) (World environment (CCIB, Barcelona)
congress )


10

2008

Integrated Stage
communication Projection Design Management
Event trade-show Euroscience Euroscience
Congress Congress


11

2007

Ambient
experiential theme Opening Ceremony Marketing

Electronic Arts Eular World environment
(CCIB, Barcelona) day


12

2007

Product Launch Gala Dinner Advertaisment
Roche ( spain) Roche 75 aniversary mci-group


13

2007

Aniversary party Convention Global Campaign
Siemens ( spain) Mahou /San Miguel HP Large format
printers


14

2006

Global campaign Awards ceremony Guerrilla Campaign
BMS, EMEA product EVENTOPLUS Mahou San Miguel
Launch (best event awards in Spain)


15

Creation
Opening ceremony EULAR 2007
(Spain 2008)

Challenge

Engage the audience and make them dream
about the Congress.
Solution

We have hire one of the famous spanish
dancer in order to mix different acts between
the ofﬁcial speakers in order to engage the
audience. the dancer crew was composed by
25 dancers and 10 musicians.

Production:
We play with live cameras, a huge screen
integrated with the scenography and a
detailed show calling with different screen
setups in order to create a complete
immersive atmosphere.

Results
Audience feedback recognize the opening
has been the the best one.


16

Opening
Ceremony
Premios eventoplus
(Spain 2008)

Challenge
Create the ﬁrst awards ceremony for
the Spanish event sector.

Solution
Theme based creativity focus in the
brand and the colors of the brand. we
develop a complete solution from scrips,
scenography,show calling, folsom
system with live video)

Results
Still today people remember the
ceremony as well done and with a really
good rithming
Technology Use it ( most relevant)
Folsom system ( 3x12.000 Lumens)
20 background, 65 PIP´S
45 city colors, 40 mobile lights
40 technical staff


17

Scenography
Event el evento de los eventos
(Spain 2008)
Challenge

Create a networking space that helps
people relationships and improve them.
a VIP inside the trade-show
Solution

We have use lateral thinking in order to
create a non conventional space using
tends instead of typical wood
construction. The space was layout like
a VIP lounge and illuminated by city-
colors.

Technology Use it ( most relevant)
14 City colors, 25 spots
10mX12m Trust
12m High X 100 long special tend
( ignifugate)
Setup done in less then 6 hours.


18

Scenography
Event el evento de los eventos
(Spain 2008) workshops

Challenge
First was to create a space for a 3 days
workshops for 140 people in an outdoor
place in July. The workshops will work as a
discussion group and not as the typical
speaker speech.

Solution
We develoop with an exhivitor the use a
Outdoor Tend with 500 sm.., Inside we create
a white concept. Deco was minimalist
looking to not over “deco” the result was a
cleaning and luxe space.

Production: The tend was with a A/C system,
live cameras, sound system, Folsom system,
Plasma wall, stage of 8x3, Show control for
all crew. And a Tiger(1)

(1) i had bring a tiger for the opening
cocktail that take place in the carpet, witout
notiﬁcation i walk with the tiger arround it
as it was a dog.


19

Advert
Event el evento de los
eventos (Spain 2008)
IFEMA MADRID
Challenge 18, 19, 20 Junio

Create a global concept and a campagin
for the ﬁrst tradeshow focus in the
event marketing sector for the spanish
market.

I decide to use the color as a common
denominator, the tone and style is
fresh, direct with a point of humor.

Some of the pieces create
Website www.eleventodeloseventos.com
Banners ( three themes, 5 version per
theme)
Magazine´s Ad´s 3 versions
All the merchandaising ( more them 30
pieces including branded bottels of
water, backs, Patches, Big banners,etc.. )
2 Ad´s for internet and for use it in the
tradeshow
Had hoc media plan ( more them 20
medias on-off line)


20

Projection
Design&
Stage
Manager
Euroscience (Spain 2008)

Challenge

a low budget for Audiovisuals and less then
48 hours to setup and rehearsals.
Five days before the client give me the
challenge.I had take care of Stage
Management, Show calling and AV design.
Solution

Use of one big and central screen with full
HD projection and two digital cameras for
live. Using Edirol mix table to create PIP with
the powerpoint. We also use pro-
presenter,scripts and keynotes in order to
delivery a high-tech event.

Resuts
Still today people remember the ceremony as
a emotive and with a really good rithming.


21

Experiential
theme
Electronic Arts (Oct 2007)
Challenge

Create a full experience for top procurement
director of the most important companies.
duration must be only 1 day and agency was
quite full.

Solution

I create a full experience based on the
simpsons video game. The idea was simple a
Virus called “Paranoia” the guess will receive
a ofﬁcial secret enrollment in order to block
the Virus. This is where the history starts..

Resuts
75% Turnover power came.
8,5 was the global score for the event
Massive product experience


22

Guerrilla
campaign
San Miguel (Oct 2006)

Project Type: Micaela y Amigas (guerilla
Marketing)

Venue: Barcelona

Audience: Final Consumer

Challenge: Increase usage of product and
engage brand evangelist with a low cost
action. Engage more of the San Miguel’s
target market.

Solution: Was to Create a 360º Experiential
Campaign. A university Celebration and
party would be organized to present the
brand. A university location was decided
since San Miguel’s target consumer would
be more concentrated in that area than any
other location

Results: 1250 emails were received and 250
party ideas were given. 500 people attended
the night party.
The ROI was 260%.


23

Ambient
Marketing
World enviroment day (2007)
Challenge

a low budget campaign the world
environment day the challenge was to get
attention from medias and from the city of
Barcelona.
Solution

WE had create a garden with the same size of
two cars blue zone parking and we had
literally use the car´s place. the message
was clear “ Less Co2 More Nature Please”

Resuts
Amazing coverage with media with more
them 10 minutes live connection with
morning programs, News coverage, Radio
and press coverage, The ROI in terms of
publicity was more them 1000 % ( Cost of the
project 3500 €)
All material use it was 100% recicle.


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