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My Book


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My Book

  1. 1. 1 The Book of Juan Pablo Sánchez Brussels lunes 25 de mayo de 2009
  2. 2. 2 Welcome to my creative book, here you will find some of the projects i had develop, I´m happy to share it with you and hope you will find also some inspiration. Please contact with me if you need more information with some of the projects. Enjoy it Juan Pablo Sánchez lunes 25 de mayo de 2009
  3. 3. 3 Cv and some of the brand i had work for Juan Pablo Sanchez- Fundador asmalljob 36 years old 34 Born in Barcelona My Education B.B.A. Business Admin & Marketing M.A Communication Certificate HP Performance improvement & Brand Management Relevant Experience & Skills 4 Years Communication strategies Director and Creative Production Director 4 Years Director of Performance Improvement Programs Consulting Marketing & Communication Strategic Planner ESADE speaker. Experiential Marketing and measurement Teacher in the Barcelona Autonomic University Writer in the “Organiza” Magazine ( Below the line and experiential marketing) Hp World Wide Brand & Communication consulting Miembro del CdeC Hobbies Diving (Apnea), Sailing, Air Pilot (working). Heroes Jacques Mayol, lunes 25 de mayo de 2009
  4. 4. 4 Latest Jobs lunes 25 de mayo de 2009
  5. 5. 5 2009 Visitors Digital Signage Campaign Exivitors Campaign system Event 2009 Event 2009 Event 2009 Workshops tradeshow entry Tradeshow lunes 25 de mayo de 2009
  6. 6. 6 2009 Scenography Scenography Scenography Event 2009 Event 2009 Event 2009 Workshops tradeshow entry Tradeshow Ambient lunes 25 de mayo de 2009
  7. 7. 7 2008 Presentation Desing Consulting Master Class Maka Ecoturism Catalan M.A. Educational Goverment lunes 25 de mayo de 2009
  8. 8. 8 2008 Scenography Advertisement Scenography Event Exhibition Event trade-show Event Workshops zone lunes 25 de mayo de 2009
  9. 9. 9 2008 Technical Direction Stage Manager Opening Ceremony Pierre Fabre UICN Eular (anual convention) (World environment (CCIB, Barcelona) congress ) lunes 25 de mayo de 2009
  10. 10. 10 2008 Integrated Stage communication Projection Design Management Event trade-show Euroscience Euroscience Congress Congress lunes 25 de mayo de 2009
  11. 11. 11 2007 Ambient experiential theme Opening Ceremony Marketing Electronic Arts Eular World environment (CCIB, Barcelona) day lunes 25 de mayo de 2009
  12. 12. 12 2007 Product Launch Gala Dinner Advertaisment Roche ( spain) Roche 75 aniversary mci-group lunes 25 de mayo de 2009
  13. 13. 13 2007 Aniversary party Convention Global Campaign Siemens ( spain) Mahou /San Miguel HP Large format printers lunes 25 de mayo de 2009
  14. 14. 14 2006 Global campaign Awards ceremony Guerrilla Campaign BMS, EMEA product EVENTOPLUS Mahou San Miguel Launch (best event awards in Spain) lunes 25 de mayo de 2009
  15. 15. 15 Creation Opening ceremony EULAR 2007 (Spain 2008) Challenge Engage the audience and make them dream about the Congress. Solution We have hire one of the famous spanish dancer in order to mix different acts between the official speakers in order to engage the audience. the dancer crew was composed by 25 dancers and 10 musicians. Production: We play with live cameras, a huge screen integrated with the scenography and a detailed show calling with different screen setups in order to create a complete immersive atmosphere. Results Audience feedback recognize the opening has been the the best one. lunes 25 de mayo de 2009
  16. 16. 16 Opening Ceremony Premios eventoplus (Spain 2008) Challenge Create the first awards ceremony for the Spanish event sector. Solution Theme based creativity focus in the brand and the colors of the brand. we develop a complete solution from scrips, scenography,show calling, folsom system with live video) Results Still today people remember the ceremony as well done and with a really good rithming Technology Use it ( most relevant) Folsom system ( 3x12.000 Lumens) 20 background, 65 PIP´S 45 city colors, 40 mobile lights 40 technical staff lunes 25 de mayo de 2009
  17. 17. 17 Scenography Event el evento de los eventos (Spain 2008) Challenge Create a networking space that helps people relationships and improve them. a VIP inside the trade-show Solution We have use lateral thinking in order to create a non conventional space using tends instead of typical wood construction. The space was layout like a VIP lounge and illuminated by city- colors. Technology Use it ( most relevant) 14 City colors, 25 spots 10mX12m Trust 12m High X 100 long special tend ( ignifugate) Setup done in less then 6 hours. lunes 25 de mayo de 2009
  18. 18. 18 Scenography Event el evento de los eventos (Spain 2008) workshops Challenge First was to create a space for a 3 days workshops for 140 people in an outdoor place in July. The workshops will work as a discussion group and not as the typical speaker speech. Solution We develoop with an exhivitor the use a Outdoor Tend with 500 sm.., Inside we create a white concept. Deco was minimalist looking to not over “deco” the result was a cleaning and luxe space. Production: The tend was with a A/C system, live cameras, sound system, Folsom system, Plasma wall, stage of 8x3, Show control for all crew. And a Tiger(1) (1) i had bring a tiger for the opening cocktail that take place in the carpet, witout notification i walk with the tiger arround it as it was a dog. lunes 25 de mayo de 2009
  19. 19. 19 Advert Event el evento de los eventos (Spain 2008) IFEMA MADRID Challenge 18, 19, 20 Junio Create a global concept and a campagin for the first tradeshow focus in the event marketing sector for the spanish market. I decide to use the color as a common denominator, the tone and style is fresh, direct with a point of humor. Some of the pieces create Website Banners ( three themes, 5 version per theme) Magazine´s Ad´s 3 versions All the merchandaising ( more them 30 pieces including branded bottels of water, backs, Patches, Big banners,etc.. ) 2 Ad´s for internet and for use it in the tradeshow Had hoc media plan ( more them 20 medias on-off line) lunes 25 de mayo de 2009
  20. 20. 20 Projection Design& Stage Manager Euroscience (Spain 2008) Challenge a low budget for Audiovisuals and less then 48 hours to setup and rehearsals. Five days before the client give me the challenge.I had take care of Stage Management, Show calling and AV design. Solution Use of one big and central screen with full HD projection and two digital cameras for live. Using Edirol mix table to create PIP with the powerpoint. We also use pro- presenter,scripts and keynotes in order to delivery a high-tech event. Resuts Still today people remember the ceremony as a emotive and with a really good rithming. lunes 25 de mayo de 2009
  21. 21. 21 Experiential theme Electronic Arts (Oct 2007) Challenge Create a full experience for top procurement director of the most important companies. duration must be only 1 day and agency was quite full. Solution I create a full experience based on the simpsons video game. The idea was simple a Virus called “Paranoia” the guess will receive a official secret enrollment in order to block the Virus. This is where the history starts.. Resuts 75% Turnover power came. 8,5 was the global score for the event Massive product experience lunes 25 de mayo de 2009
  22. 22. 22 Guerrilla campaign San Miguel (Oct 2006) Project Type: Micaela y Amigas (guerilla Marketing) Venue: Barcelona Audience: Final Consumer Challenge: Increase usage of product and engage brand evangelist with a low cost action. Engage more of the San Miguel’s target market. Solution: Was to Create a 360º Experiential Campaign. A university Celebration and party would be organized to present the brand. A university location was decided since San Miguel’s target consumer would be more concentrated in that area than any other location Results: 1250 emails were received and 250 party ideas were given. 500 people attended the night party. The ROI was 260%. lunes 25 de mayo de 2009
  23. 23. 23 Ambient Marketing World enviroment day (2007) Challenge a low budget campaign the world environment day the challenge was to get attention from medias and from the city of Barcelona. Solution WE had create a garden with the same size of two cars blue zone parking and we had literally use the car´s place. the message was clear “ Less Co2 More Nature Please” Resuts Amazing coverage with media with more them 10 minutes live connection with morning programs, News coverage, Radio and press coverage, The ROI in terms of publicity was more them 1000 % ( Cost of the project 3500 €) All material use it was 100% recicle. lunes 25 de mayo de 2009