Running head: HEALTH CAMPAIGN 1 HEALTH CAMPAIGN Health Campaign Amanda Vallera Arizona State University The use of alcohol increases the likelihood of using other drugs. Using drugs with alcohol may lead to adverse health conditions. It leads to physical ailments and increases the chances of even abusing illicit drugs. This may cause severe body injuries and brings about hazardous side effects. The use of alcohol and other illegal drugs brings results also in the people surrounding the victim. This is due to the side effects brought about using drugs, and it puts the lives of many at risk, (Gagnon, Jacob, & Holmes, 2010). The use of drugs should not be taken lightly as it may even bring permanent damage to the victim, making him or her life with the guilt. The combined use of alcohol and drugs lead to a condition known as substance abuse. Substance abuse is a condition that involves the use of alcohol and drugs. The use of alcohol and drug leads to addiction; this is a situation where a victim cannot live or survive without using drugs. This is a terrible condition as it even interferes with the brain of the affected. Prolonged consumption of alcohol and drugs increases the risk of tolerance and dependence on them, (Gagnon, Jacob, & Holmes, 2010). This use begins slowly, but later it becomes a craving for the victim, and he or she feels incomplete if he or she has not consumed both alcohol and the illicit drug. Once a body has become addicted, it cannot function normally if the medicines have not been wasted. This is an awful condition as one tends to be slow when the body is reasonable, and the victim's mind tends not to be sober or tends not to think. The use of alcohol and drugs, which is commonly referred to as substance abuse, is a condition that is common among the youths. Young people have engaged so much in activities that, according to them, bring pleasure to them. The abuse of drugs is common among them. Some may abuse these drugs due to peer pressure, and according to others, the use of drugs makes them forget all their troubles and leave them feeling "high," a common term they use. These young people tend to be ignorant about the effects this abuse of drugs brings to them,(Gagnon, Jacob, & Holmes, 2010).Young people have engaged themselves in hazardous activities; some of them are even involved in crimes as they do this under the influence of drugs. The youths ought to be taken care of; many parents seem not to care so much about the child because, according to them, they are grownups. This is very wrong because, due to this mentality, the strict measure is not put across to control young people increase their chances of abusing drugs. Young people, especially those in schools, take advantage of the fact that they are ...

1. Running head: HEALTH CAMPAIGN
1
HEALTH CAMPAIGN
Health Campaign
Amanda Vallera
Arizona State University

2. The use of alcohol increases the likelihood of using other
drugs. Using drugs with alcohol may lead to adverse health
conditions. It leads to physical ailments and increases the
chances of even abusing illicit drugs. This may cause severe
body injuries and brings about hazardous side effects. The use
of alcohol and other illegal drugs brings results also in the
people surrounding the victim. This is due to the side effects
brought about using drugs, and it puts the lives of many at risk,
(Gagnon, Jacob, & Holmes, 2010). The use of drugs should not
be taken lightly as it may even bring permanent damage to the
victim, making him or her life with the guilt. The combined use
of alcohol and drugs lead to a condition known as substance
abuse.

3. Substance abuse is a condition that involves the use of
alcohol and drugs. The use of alcohol and drug leads to
addiction; this is a situation where a victim cannot live or
survive without using drugs. This is a terrible condition as it
even interferes with the brain of the affected. Prolonged
consumption of alcohol and drugs increases the risk of tolerance
and dependence on them, (Gagnon, Jacob, & Holmes, 2010).
This use begins slowly, but later it becomes a craving for the
victim, and he or she feels incomplete if he or she has not
consumed both alcohol and the illicit drug. Once a body has
become addicted, it cannot function normally if the medicines
have not been wasted. This is an awful condition as one tends to
be slow when the body is reasonable, and the victim's mind
tends not to be sober or tends not to think.
The use of alcohol and drugs, which is commonly referred to as
substance abuse, is a condition that is common among the
youths. Young people have engaged so much in activities that,
according to them, bring pleasure to them. The abuse of drugs is
common among them. Some may abuse these drugs due to peer
pressure, and according to others, the use of drugs makes them
forget all their troubles and leave them feeling "high," a
common term they use. These young people tend to be ignorant
about the effects this abuse of drugs brings to them,(Gagnon,
Jacob, & Holmes, 2010).Young people have engaged themselves
in hazardous activities; some of them are even involved in
crimes as they do this under the influence of drugs.
The youths ought to be taken care of; many parents seem
not to care so much about the child because, according to them,
they are grownups. This is very wrong because, due to this
mentality, the strict measure is not put across to control young
people increase their chances of abusing drugs. Young people,
especially those in schools, take advantage of the fact that they
are away from their parents, and they have been given a lot of
freedom, (Falk, O’Donnell,Tompson, Gonzalez, Dal Cin,
Streche&An, 2016). To curb the problem of drug abuse, we
ought to talk to the young people and explain to them the

4. adverse negative effects of those drugs on their health, physical,
and mental conditions. The youth ought to know that substance
abuse does more harm to their body and that they do not only
give the “high’ feeling they experience.
Youth should know that drugs may lead to infections, this
may happen because under the influence of drugs and alcohol,
the victims may forget to use safe sex, and this may lead them
to contract diseases commonly known as STDs. As said earlier,
substance abuse leads to health effects, and the victim may
suffer from liver cirrhosis. Heavy consumption of alcohol and
drugs may also lead to kidney damage and other illnesses,
(Falk, O’Donnell, Tompson, Gonzalez, Dal Cin, Streche& An,
2016). Drug consumption may also lead to legal problems. This
may occur because it comes to a point in life when we all want
to stand for ourselves and pay for our bills, and this can only be
made possible by securing a job. In most cases, employers
always request for a drug test before employing anyone, once
you test positive, you cannot be employed, and this may make
you suffer for the rest of your life.
Substance abuse may even lead to financial constraints;
this is because most of the youths are students, and the drugs
are costly. To get these drugs, the students are forced to use the
money they must buy the pills, some even use school fees, and
this brings trouble even in their education life. The student
tends to use most of his or her time looking for these drugs
instead of focusing on books, and this lowers the performance
in school. Buying these drugs and alcohol makes it hard for one
to cater for the bills needed because the money to pay the bills
becomes limited. (Falk, O’Donnell, Tompson, Gonzalez, Dal
Cin, Streche& An, 2016). Drugs may also cause injuries; this
may occur when a victim is under the influence of alcohol and
may get involved even in road accidents causing injuries. Some
of these injuries may be so severe and lead to death.
The best conceptual framework that can be used in dealing
with drugs should be based on the youth because, as identified
earlier, the child is the target audience. In this framework, it

5. should define what substance abuse is. It should also state and
explain the adverse effects of alcohol and drug abuse, as
described earlier, (Falk, O’Donnell, Tompson, Gonzalez, Dal
Cin, Streche& An, 2016).The framework should also show the
various ways through which this drug abuse can be stopped. In
this, drug abuse should be prevented through health campaigns
like this and talking to students in high schools, universities,
and colleges.it should also explain the ways through which
addicts can be helped out of the addiction, and this is through
guidance and counseling and in cases where the situation is
worse, a rehabilitation center may be the best option.
References
Gagnon, M., Jacob, J. D., & Holmes, D. (2010). Governing
through (In) security: a critical analysis of a fear-based public

6. health campaign. Essential Public Health, 20(2), 245-256.
Falk, E. B., O’Donnell, M. B., Tompson, S., Gonzalez, R., Dal
Cin, S., Strecher, V., ...& An, L. (2016). Functional brain
imaging predicts public health campaign success. Social
cognitive and affective neuroscience, 11(2), 204-214.
Questions for Review and Critical Thinking
1. Despite its ups and downs during the past decade, the
Internet and digital/interactive media are experiencing a strong
recovery. Why is there reason to believe that the current
Internet boom could be permanent?
2. What may have driven advertisers to embrace the Internet
early on in its development despite considerable uncertainty
about audience size, audience composition, and cost-
effectiveness?
3. How effective do you think mobile advertising and IBP
will be through delivery systems like the iPod, iPad, and
smartphones?
4. What unique characteristics of digital/interactive
advertising and IBP offer advantages over traditional forms?
5. Explain the two basic strategies for developing corporate
home pages, exemplified in this chapter by Crayola Web home
page.
6. Niche marketing will certainly be facilitated by the Web.
What is it about the Web that makes it such a powerful tool for

7. niche marketing?
7. Visit some of the corporate home pages and websites
described in this chapter, or think about websites you have
visited previously. Of those you have encountered, which would
you single out as being most effective in giving the visitor a
reason to come back? What conclusions would you draw
regarding the best ways to motivate repeat visits to a website?
8. The Internet was obviously not conceived or designed to
be an advertising medium. Thus, some of its characteristics
have proven perplexing to advertisers. If advertising
professionals had the chance to redesign the Internet, what
single change would you expect they would want to make to
enhance its value from an advertising perspective?
9.What are the challenges that face advertisers when they try to
measure the impact of advertising and IBP digital and
interactive campaigns on the Internet? If you were manager,
which metric(s) would you rely on to judge success of a
campaign?
10.How do you feel consumers will react to the use of location-
based mobile-marketing techniques for advertising messages
and IBP programs?
Q
UESTIONS FOR
R
EVIEW AND
C
RITICAL
T
HINKING

8. 1.
Despite its ups and downs
during
the past decade, the Internet
and digital/interactive media
are
experiencing a strong recovery. Why is there reason to believe
that th
e current Internet
boom could be permanent?
2.
What may have driven advertisers to embrace the Internet early
on in its development despite
considerable uncertainty about audience size, audience
composition, and co
st
-
effectiveness?
3.
How effective do you think mobile advertising and IBP will be
through delivery systems like
the iPod
, iPad,

9. and
smart
phones?
4.
What unique characteristics of
digital/interactive
advertising
and IBP
offer advantages over
tradi
tional forms?
5.
Explain the two basic strategies for developing corporate home
pages, exemplified in this
chapter by Crayola
Web home page
.
6.
Niche marketing will certainly be facilitated by the
Web
. What is it about the

10. Web
that makes
it such a powerful tool for niche marketing?
7.
Visit som
e of the corporate home pages
and
w
ebsite
s
described in this chapter, or think
about
w
ebsite
s
you have visited previously. Of those you have encountered,
which would you
single out as being most effective in giving the visitor a reason
to come back? What
c
onclusions would you draw regarding the best ways to motivate
repeat visits to a
w
ebsite?
8.
The Internet was obviously not conceived or designed to be an
advertising medium. Thus,
some of its characteristics have proven perplexing to

11. advertisers. If advertising
professionals had the chance to
redesign the Internet, what single change would you expect
they would want to make to enhance its value from an
advertising perspective?
9.
What are the challenges that face advertisers when they try to
measure the impact of
advertising and IBP digital and interactive campaigns on the
Internet? If you
were
manager, which metric(s) would you rely on to
ju
dge success of a campaign?
10.
How do you feel consumers will react to the use
of location
-
based mobile
-
marketing
techniques for
advertising messages and IBP programs?

12. QUESTIONS FOR REVIEW AND CRITICAL THINKING
1. Despite its ups and downs during the past decade, the Internet
and digital/interactive media
are experiencing a strong recovery. Why is there reason to
believe that the current Internet
boom could be permanent?
2. What may have driven advertisers to embrace the Internet
early on in its development despite
considerable uncertainty about audience size, audience
composition, and cost-effectiveness?
3. How effective do you think mobile advertising and IBP will
be through delivery systems like
the iPod, iPad, and smartphones?
4. What unique characteristics of digital/interactive advertising
and IBP offer advantages over
traditional forms?
5. Explain the two basic strategies for developing corporate
home pages, exemplified in this
chapter by Crayola Web home page.
6. Niche marketing will certainly be facilitated by the Web.
What is it about the Web that makes
it such a powerful tool for niche marketing?
7. Visit some of the corporate home pages and websites
described in this chapter, or think
about websites you have visited previously. Of those you have
encountered, which would you

13. single out as being most effective in giving the visitor a reason
to come back? What
conclusions would you draw regarding the best ways to
motivate repeat visits to a website?
8. The Internet was obviously not conceived or designed to be
an advertising medium. Thus,
some of its characteristics have proven perplexing to
advertisers. If advertising
professionals had the chance to redesign the Internet, what
single change would you expect
they would want to make to enhance its value from an
advertising perspective?
9. What are the challenges that face advertisers when they try to
measure the impact of
advertising and IBP digital and interactive campaigns on the
Internet? If you were
manager, which metric(s) would you rely on to judge success of
a campaign?
10. How do you feel consumers will react to the use of location-
based mobile-marketing
techniques for advertising messages and IBP programs?