안녕하세요, 제이브릿지 컴퍼니입니다. 발행된 Korea Trend Report 를 통해 미디어, 산업, 시즌 등 한국 시장 전반에 걸친 트렌드를 확인하실 수 있습니다. Korea Trend Report for Jan. In this report, you may find the trend of different dimensions in the local market such as media, industry, and seasonality.

3. #Seoul
#Busan
Astheinfluenceof Instagram in daily lifeiscontinuouslyincreasing, Instagram functions such as the‘hashtag:#’and ‘add
location’havebecomea newstandard toevaluatethemarkettrendinacross a varietyof industry.
Thehashtagitself containstheconsumerbehaviorand mindset,makingitpossibleto infer themarkettrendoutof the
popular hashtags ina widevariety ofindustry various from travel, foodtochildcare.
Instagram nowservestherolethatwas traditionallydoneby onlineblogs; vivid image-orientedreviewsof restaurants,
travel destinationsand fashion brands areall onehashtag-search away. You don’thaveto beShakespeare anymore
toembellishyourlongblogreviewsas longas youhaveyour mobilephonetotakea snap of your experienceand the
Instagram app, whichdraws more users totheplatform for morerealisticreviewswrittenby peopleliketheirown.
whatto eat where to go whatto buy
*Top2 Koreancitiesmost
mentionedin hashtagsin 2018
Sources : Popular hashtags &Places for 2018 (Instagram)

4. KakaoLive Talk
Kakao launcheda LiveTalk beta service.
Targetingtherecenttrendof increasing
real-timevideostreaming,but with a
differentiationstrategy, theKakao Live
Talk onlyenableswithintheselected
group chat for membersup to 10 people.
KakaoCarpool
Kakao expands itsbusiness to the
carpool industry despitethecontinuous
disputes withthetaxi-industry.
Thesystemlaunched onDec.17th 2018.
Although,itis operatedunder certain
limitationsduetogovernment
regulations,itis takingthespotlightfor
itscompetitivenessinthepriceand
convenience.
KakaoGroup Bankbook
Kakao introducesagroup bankbook
system.Kakao Group Bankbookenables
convenientdeposit&withdrawal
throughouttheKakao Talk application.
It allowsall theparticipants to access the
transaction historiesfor a transparent
dues management.Newaccount creation
ratehas grown rapidly and is now
approaching 200,000 accounts.

5. Before After Previous
Mobile Home
News Articles Real-Time
Search Keyword Trend
Started with abeta servicein 2018, Naver announcedits
majorchanges onthemobileplatform in2019. The
changesmajorlyapply tomobilehomedesign, its
configurationsand theadvanced search technology.
TheNaverrenovationseemstobegeneratedfroma
commonpurpose of enhancingtheuser customization
function withintheplatform.
Thecontentsthatusers encounterby using theNaver
platform is changedfrom theequivalentcontentsto
user-customizedcontentsby theNaver mobile
renovation.
Thecustomizationtechnologyisapplied tovarious areas
from thecontentsdisplay such as newsarticleand
shoppingto search engineresult page variationsbased
onthemachinelearningtechnology.

6. #Naver CaféBanner Advertisements #Naver Plug-In
Starting from 2019, Naver announcedan expansionof
itsadvertisementsdisplay area totheNaver café,
creatinga great synergywith theNaver Plug-In
Service.
NaverCaféis anonlinecommunityplatformthat
users maycreateand managefor free. Thecost-free
serviceonthelargest domesticplatform has drawn
an enormousattentionfrom small and mediumsize
gamecompanies.
Naver Plug, a softwaredevelopmentkitthatenables
users to access theNaver Cafécommunicatewithinthe
mobilegameapplication, is also includedin the
expanded display area for theNaver advertisements.
AstheNaverPlug isirreplaceablefor gameproduction
companiesto make users toaccess theirNaver café
withintherunningapplication, itis expectedtobring a
hugeimpact onthegameindustry.
Sources:
네이버 모바일 앱 광고 영역 넓힌다 (Etnews)
네이버 카페, 내년 1월 1일부터 광고 삽입… 광고 차단 월 최대 600만원 (Inven)

7. Online Shopping Market Growth
Prospect (Unit: KRW 1 Billion)
Sources:
온라인 마케팅 동향 리포트_쇼핑몰 (Open Ads)
Domesticonlineshoppingmarketsizehas reached78
trillionand 2,270 billionKoreanWonin2017 with
average annual growth of 19.4%according toICCP
(Committeefor information,Computerand
Communications).
Such trendin themarketgrowthprospects themarket
sizetoexceed100 trillionKoreanWonby 2019.
Currently,theonlineshoppingmarketisledby open
marketswitha strongdomination,whichhas showna
growth ofapproximately 200% in last 6 years.
„Fashionrelatedproducts‟ are still dominantinonlineshopping
market,but the„dailyproducts‟ such as groceriesand laundry
products haveshowna recentgrowth initstrade volumedue to
thechangein cultural trendsuch as an increasingnumber of one-
person householdand a rapidly developingtechnologyinsupply
chain.
Online Shopping Trade Volume Top
Categories (2018. Sept. Data Basis / Unit: KRW 1 Billion)
Travel
Transportatio
n
Fashion Food
Beverage
Cosmetics Electronics
It iswidelyknownthatonlineshoppingtransactionshares are
movingtowards to mobilechannel,but the pace is accelerating
fast, makingmobilechanneltheupper handfor onlinetransaction
sharein mostindustries.
Themobileshopping‟sfeatures includeconveniencepurchase and
pricecompetitiveness,and anopen-survey showsthatimpulsive
purchase experienceonmobileis overwhelminglyhigherthan any
otherchannels.

8. # Overseas Direct PurchaseData
Overseas Direct Purchase Volume Growth
YOY▲ 29%KRW 1 Billion
Sources:
‘유튜브 정치‘ 시대… 보수 진격에 진보도 맞불 (MBN)
나에게 꼭 맞는 해외 직구 유형 선택하는 방법 (Testgut)
식지않는 해외직구 열기.. 국내 제조 유통사 ‘한숨‘ (한국경제)
National TaxService
Asdistance andtimenolongerconsideredtobe an obstaclein the
shoppingenvironment,a significantattentionis broughtto the
“overseas directpurchase” intheindustry.
Increasing Overseas Direct Purchasein Korea
In spiteofthediscomfortthatcomesfrom a language barrier,
manyshoppersareattracted tothedirectpurchase from
overseasonlinestores as such methodincreases theproduct
diversity atrelativelycheaper prices.
Theconstantincreaseofoverseasdirect purchase volume
brought emergenceof manyonlineplatforms in thelocal market
tomeettheconsumerdemands.
However,thenumber of consumercomplaintsrelatedto the
overseasdirectpurchase increasedby 32.3%inYoYcomparison
as well as raisingsuspicions onbrand reliabilityin termsof the
product genuinityandpromptnessofshipment.

9. Mobile Market Trendin 2019
Thegrowthof mobilee-commerceresultedby theincreasingmobileusage willaffect onplatforms and advertisers,
makinga changeintheirbehavior. It isprospected thattherewill befive maintrendsfor themobilelifestylein 2019.
Sources:
2019년 모바일 시장 트렌드 5… “모바일 커머스 성장, 사용시간 제한 노력 눈길＂ (뉴데일리)

10. Sources:
‘다양한 경험’이 중요… 공유 소비 트렌드 ‘구독경제 ‘ (MBC)
소유에서 공유로! 합리적 소비 트렌드로 떠오르고 있는 렌탈시장 (Hana Blog)

11. Sources:
‘쇼핑하기 딱 좋은 나인데~’ 50,60 실버서퍼 온라인서 뜬다 (쿠키뉴스)

12. Sources:
내년 ‘뜨는 여행지’ 어딜까 (매일경제 MBN)
티몬 “2019 뜨는 여행지 1위 뉴질랜드“ (ZDNET KOREA)

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J Bridgeprovidescompleteconsultationand operation
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