On Oct. 16, 2013, new FCC regulations related to the Telephone Consumer Protection Act of 1991 (TCPA) -- which established the federal "do not call" list -- go into effect. The new rules will have significant implications for marketers by introducing a prior express written consent requirement for text messages and calls to mobile phones. Much of the so called “opt-in” data floating around in this industry will not meet the new rigorous mobile device consent standards. For example, the “established business relationship” exception for pre-recorded messages will no longer suffice. Among other things, the new rules require that marketers have prior express written consent to autodial or send pre-recorded messages to cell phones. The rules, which put the burden of proof for compliance on the marketer/caller, come with stiff penalties ($500- $1,500 per call/text) and will open the door for consumer class action lawsuits. The new TCPA rules will have broad implications for three reasons: Many marketers that make outbound calls to consumers utilize call centers. These call centers typically use autodialing software to make the calling process more efficient. A growing percentage of U.S. households exclusively rely on wireless phones. As of June 2012, 35.8% of U.S. households were wireless only. Consumers can bring private lawsuits or initiate class action lawsuits against marketers that violate the regulations. Internet marketers face a particularly difficult burden of certification and recordkeeping. Internet leads, also known as web leads or inquiries, are generated when a consumer fills out a form on a website requesting to be contacted by a business (marketer). Companies that buy and sell Internet leads constitute a $1.7 billion industry. Marketers will have to develop special consent acquisition and certification protocols for these third-party leads.

1. What Does TCPA Prior Express
Written Consent Look Like?
TrustedForm Certificate of
Authenticity for Internet
Leads

2. The cornerstone of
compliance
with the new TCPA rules is
Prior Express Written Consent

3. The Easy Part
Adding consent disclosures to your online
forms
The Hard Part
Capturing and documenting proof of
consent

4. Our Solution: TrustedForm
• The first lead certification solution, launched in
2010
• Independently collects and stores evidence for
every lead
• Authoritative proof of consent presented in an
easy-to-understand format
• Cost-effective and easy to implement

5. How TrustedForm Works
1. Add the universal TrustedForm script to
form pages
2. Script automatically generates a certificate
for every lead in real time
3. Claim the certificate via API, and keep as
additional field with lead data

6. What Is a TrustedForm Certificate?
• Virtual document accessible
as a unique URL
• Displays authoritative proof
of consent
• Can be emailed or printed as
tangible proof

7. Receive a TrustedForm
Certificate of Authenticity:
http://TrustedForm.com/demo

8. What Does Proof of Consent Look
Like?
Every TrustedForm Certificate
includes:
• Date/time of consumer visit
• IP address, browser and OS of
visitor
• The URL of website
• Real-time screenshot
• Full copy of HTML and images

14. The TrustedForm
Difference

15. Rigorous Methodology
• Data captured and stored by a
neutral third party
• All data independently collected
through TrustedForm script
• Multi-step process to help
prevent tampering
• Doesn’t rely on vendor-supplied
data

16. Real-Time Screenshots
• Allows for visual review of
exactly what the consumer saw
• Shows whether form was pre-
populated

17. Real-Time Page Scanning
• Certificate includes a copy of the
full HTML code and images of the
web page
• Scans the HTML code in real time;
verifies that the full, correct
disclosure language is present
• Verifies proof of consent without
sales delay

18. Lead Fingerprinting
• Ensures the certificate matches
corresponding lead data
• Verifies the submitted phone number
matches corresponding lead data
• Embedded in every certificate

19. Publisher-Friendly Solution
• Universal script
• Script is extremely fast and
reliable (issuing 50+ million
certs/month)
• Transparent about the data
collected
• Proprietary information is
protected

20. The Good News…

21. TCPA compliance is easy with
TrustedForm
1. Add disclosures to your web forms
2. Issue & store TrustedForm Certificates
with your leads
3. Scan page snapshots in real time to
verify consent

22. The Bad News…

23. Plaintiff Lawyers Are Ready

24. Are You?
A few pennies per lead could save you
millions