17 ways to integrate Facebook and email marketing. 3 types of integration: strategy/metrics integration; audience integration; message integration.
From Jay Baer and Convince & Convert.
Includes links to several free online tools to assist with Facebook and email marketing integration
Facebook and Email - Integrating Two Important ChannelsJay Baer
Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.
Learn 17 ways to integrate these two important marketing channels.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
Shades of Gray: Incorporating Marketing into Transactional EmailSendGrid
Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O’Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional email.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
http://www.turiskopio.com/en/blog/35-marketing/137-new-york-city-es-una-ciudad-nante-como-en - Esta es una guía personal de lo mejor que ofrece la Gran Manzana. Recorridos, donde comprar, donde beber... y sin todo el rollamen de lo que ofrece Michelín, Trotamundos, etc. Además de los 6 días de NY, os dejamos con un itinerario para recorrer Brooklyn en 2 días.
Facebook and Email - Integrating Two Important ChannelsJay Baer
Facebook and email are more alike than different. In this presentation from Jay Baer - given as the kickoff to the Advanced Facebook Ads 2012 virtual conference - you'll see why email is Madonna, and Facebook is Lady Gaga. The same thing, but with a new coat of paint.
Learn 17 ways to integrate these two important marketing channels.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
Shades of Gray: Incorporating Marketing into Transactional EmailSendGrid
Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O’Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional email.
Integrated Marketing Communication Project for Facebook (Master of Arts Disse...Sayaka Brand
Dissertation Project for Master of Arts in Marketing Communications. This project is an integrated, multi-channel marketing communications project for Facebook as a social media platform and company itself. The aim of this project was to combat the loss of users as well as retain the existing user base, namely the millenials, in a meaningful way.
http://www.turiskopio.com/en/blog/35-marketing/137-new-york-city-es-una-ciudad-nante-como-en - Esta es una guía personal de lo mejor que ofrece la Gran Manzana. Recorridos, donde comprar, donde beber... y sin todo el rollamen de lo que ofrece Michelín, Trotamundos, etc. Además de los 6 días de NY, os dejamos con un itinerario para recorrer Brooklyn en 2 días.
Primer Hotel Halal en Madrid. Restaurante e instalaciones con certificado Halal. Ven a conocer Madrid con todas las comodidades y requisitos halal. Hotel de lujo para clientes corporate con sus familias. Spa de lujo. Gastronomía con certificado halal.
Metamaterial laser filters for aviation LamdaGuard LtdGeorge Palikaras
NANO-STRUCTURED OPTICAL FILTERS FOR LASER SAFETY - George Palikaras, Themos Kallos, LamdaGuard Ltd.
Nano-technology film developed which is optically transparent but filters out multiple lasers
Flexible film sticks inside the windscreen, visor or goggles/glasses
Threat from 5mw laser which is eye hazard at 16 m
Threat of 1000mw laser - eye hazard at 80m
Existing solutions filter just single wavelength
This Metamaterial film used to make an optical filter is another potential solution
Specified light at a single wavelength is turned into heat from light
Patent applied-for solution first prototype has been developed Q1 in 2012
‘Lambda Guard’ aims to prevent laser interference altogether
Filters applied to Aircraft cockpit windscreens, Police helmet visors, Police shields etc.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
Four Photography Tips for Social Media #smsecretsJay Baer
4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.
These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.
Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.
A solid guide for aspiring social media marketers and content marketers, world-wide.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Primer Hotel Halal en Madrid. Restaurante e instalaciones con certificado Halal. Ven a conocer Madrid con todas las comodidades y requisitos halal. Hotel de lujo para clientes corporate con sus familias. Spa de lujo. Gastronomía con certificado halal.
Metamaterial laser filters for aviation LamdaGuard LtdGeorge Palikaras
NANO-STRUCTURED OPTICAL FILTERS FOR LASER SAFETY - George Palikaras, Themos Kallos, LamdaGuard Ltd.
Nano-technology film developed which is optically transparent but filters out multiple lasers
Flexible film sticks inside the windscreen, visor or goggles/glasses
Threat from 5mw laser which is eye hazard at 16 m
Threat of 1000mw laser - eye hazard at 80m
Existing solutions filter just single wavelength
This Metamaterial film used to make an optical filter is another potential solution
Specified light at a single wavelength is turned into heat from light
Patent applied-for solution first prototype has been developed Q1 in 2012
‘Lambda Guard’ aims to prevent laser interference altogether
Filters applied to Aircraft cockpit windscreens, Police helmet visors, Police shields etc.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
7 Content Marketing Trends That Matter in 2017Jay Baer
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and his Convince & Convert Consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
Smarketing - Sales and Marketing Cooperation is Doable and PowerfulJay Baer
Smarketing is when sales and marketing departments work together harmoniously. Companies that implement a smarketing approach achieve 400% higher revenue growth than companies that do not. Critical for B2B, the Smarketing concept was popularized by Hubspot. This presentation was created by Jay Baer and originally delivered for the Cisco 2016 Partner Summit. B2B marketers and B2B sales people should find this information of interest.
You can spend your time and money on leased social communities like Facebook, Twitter, Linkedin, Instagram or Pinterest...and many companies are doing just that.
But, those communities do not offer a reliable way to communicate with your customers and fans WHEN and HOW you want to.
That's why smart companies are swinging the pendulum back to the "original" social media...back to owned social communities.
More control, more engagement, more reliability. That's the owned social community dynamic. Maybe it's time you looked into this option for your own social media program?
This Slideshare is based on a blog post from Jay Baer on the Convince & Convert blog. (convinceandconvert.com)
Four Photography Tips for Social Media #smsecretsJay Baer
4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.
These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.
Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.
A solid guide for aspiring social media marketers and content marketers, world-wide.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
Reliable reach is now a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer. There are 3 reasons why reliable reach is so difficult, and why adding channels and volume to your social media strategy is now a best practice.
I was an early adopter of live Twitter interviews (twitterviews), long before George Stephanopoulos popularized the concept by chatting with Senator John McCain in 140 character bursts.
My first Twitter interview with with social media consultant Joseph Jaffe on October 10, 2008. Since then, I’ve conducted regular Twitter interviews with a series of social media luminaries, on an approximately twice monthly schedule.
The interview series is called Twitter 20 because I ask 20 questions during the sessions – which last approximately 90 minutes. The hash tag is #twt20 and I post transcripts of all interviews here.
I find the format to be very interesting and informative, as it cuts through the clutter and forces both interviewer and interviewee to be clear and concise. Some incredibly interesting insights have been offered as part of the Twitter 20 series.
Learn more about Convince and Convert at http://www.convinceandconvert.com or how you can work with Jay Baer at http://jaybaer.com.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
Crushing 11 Big Myths About Social Media and Content MarketingJay Baer
You think you know the best practices in social media and content marketing, but the truth may be different. Jay Baer crushes 11 big myths from the world's of social media and content marketing.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3. 3 Areas of Integration
• Strategic Integration
• Channel & Audience Integration
• Message Integration
4. 1. Strategic Integration
84% of Facebook fans are current customers! (DDB)
• Facebook tries to keep the brand top-of-mind among
people who have opted-in
• Email tries to keep the brand top-of-mind among people
who have opted-in
The Facebook people in your
company, and the email people in
your company should be the
SAME people
9. Integrated ROI
New cross-channel Google
Analytics determines true impact
of each channel
http://ar.gy/multichannel
10. Facebook Valuation via Email
If you know your email investment, you
can model Facebook value
http://ar.gy/Facebook (free worksheet)
Cost of 2 cents per email sent
25% open rate = 8 cents per open • Determine TRUE cost per email sent
1,780,904 post views/month
• Multiply by open rate
= Facebook value of $142,472 • Equals true cost per email view
• Value each Facebook post view
event to find monthly value of
Facebook
11. Scheduling
• Use email time of day testing to
optimize Facebook status
update schedule
• Test nights!
• Use email day of week testing
to optimize Facebook status
update schedule
• Test weekends!
12. 2. Channel & Audience Integration
One method of contact isn’t enough. Your goal should be to
build a touch point corral around your best customers.
• Email subscription
• Facebook like
• Twitter follow This is how you know
you’re doing
• SMS sign up something right as a
loyalty marketer!
• ….more
13. Email Opt-ins on Facebook
• Use your Facebook landing tab as
an email opt-in opportunity
• Test putting free content or
special offers behind a “fan gate”
with email sign-up
http://facebook.com/ConvinceConv
ert
14. Facebook Likes on Email Thank You
• Promote your Facebook page on email thank you auto-responder
• When they are in the mood to like you, ask them to “like” you!
15. Email Opt-ins on Facebook
• Encourage a Facebook “like” in
the email unsubscribe process
• Try to maintain at least one
touch point
Like Us
16. Email Subscriptions via Social Log-in
• Companies like Janrain serve
unified log-in and database
building systems
• Convenience for your site
visitors
• Steady stream of data
attributes for your company
17. Use Social Functions in Email to Segment Audience
• Most email providers have some
sort of “share with your social
network” button
• Track the subscribers that click
this button and build a “social
media active” database segment
for future use
http://ar.gy/emailblog (great email
blog)
18. Include Best Performing Email Products in
Facebook Store
• F-commerce is easier than ever
• Integrate email with Facebook store
for special fan-only offers
• Test social threshold deals
19. 3. Message Integration
Successful content in email can be
used in Facebook, and vice-
versa
• Drive behavior wherever
subscribers are comfortable
performing it
• Demonstrate integration and
unification at the message level
20. Headlines
• Use email subject line testing to optimize Facebook ad headlines
• The reverse also works
• Consider ABCD subject line test in email (if your list is big
enough)
• Facebook also enables multiple ads
21. Images
Images have a sizable impact on click through rate for Facebook
ads
• Test multiple images (in combination with headlines) to determine
best image for email
• Note: This might also work with Google+, using different images
sent to different circles
22. Content Ideas
• Use the speed and interaction
of Facebook to source content
for email and your website
• Contest not usually necessary
– just ASK
23. Bring Facebook to Email
• Popular and interesting status
updates from fans can become
not just “sponsored stories” as
Facebook ads, but email
content too.
24. Real-time Email Push
• Given the way Facebook’s Edge Rank (and now Graph
Rank) formula works, likes and comments are critical to your
content being above the fold – or at all
• Status updates that are successful could be emailed (same
day) to boost interactions even more, growing Edge Rank
for the brand
25. Cross-posted Email Components
• Individual, popular pieces of an
email newsletter can also be
repurposed as Facebook
status updates
• Provides a second touch point
for some customers
• Gives the ability for instant
interaction – boosting Edge
Rank
26. 3 Areas of Integration
• 17 specific killer integration opportunities
• How many are you doing today?
• Do not tackle all of these at once
• Tier the opportunities, and implement/test 2-4 to start
• Remember, your Email people and your Facebook
people should be working closely together – or be the
same people