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Technological disruptions
in a customer obsessed world
Jayant Murty I Hong Kong I LVMH I Oct 2018
March 15th 2016
The kentucky derby-
May 8th 2016
Artificial Intelligence Turns $20 into $11,000
$ 20 BET EARNS ROSENBERG $ 11,000
By	2025,	up	to	a	quarter,	
of	jobs	will	be	replaced	by	
either	smart	software	
or	robots
BOSTON	CONSULTING	GROUP
JOB REPLACEMENT IS VERY REAL
9
This factory, aims to reduce
the current workforce of
1,800 by 90%, according to
Chen Zingui, chairman of
the board.
SHOWING UP IN UNEXPECTED PLACES
10
The future is here
it is just not evenly
distributed
AND NO INDUSTRY IS BEYOND IT ANY MORE
NEW TECH BEING MADE POSSIBLE BY DATA
Intel	Core	i5	
Just 25 self-driving cars would create as much data in one
year as the entire written works of mankind
DROWNING IN DATA BUT WHY NOW?
DISRUPTIVE
TECHNOLOGIES
NEW BUSINESS
MODELS
EMPOWERED
CUSTOMERS
Bankrupt, Acquired , Ceased
Same fate in the next 10 years
Global E-Com Top 5 share
Small Food company growth
S&P 500 COMPANIES BEING DISRUPTED
58	%
74	%
TECHNOLOGY WILL FORCE & ENFORCE TRUST
57% 41%
Concerns about privacy, security, transparency
39% WOULD SWITCH TO A NEW BRAND
56% WOULD BE LOYAL FOR LIFE
76% WOULD PAY MORE
If they were completely transparent
FOUNDATION, FUTURE SCENARIOS, ACCELERATORS
Everything that can be digitized will be digitized
“Information	technology	is	continuing	to	
digitize	everything	on	the	OUTSIDE
Biotechnology	is	beginning	to	provide	a	
window	into	our	inner	lives—our	emotions,	
thoughts,	and	choices.	
Together,	INFOTECH	&	BIOTECH	will	create	
unprecedented	upheavals	in	human	society,	
eroding	human	agency	and,	possibly,	
subverting	human	desires.	Under	such	
conditions,	liberal	democracy	and	free-
market	economics	might	become	obsolete.”
DATA	+	AI	WILL	REVOLUTIONIZE	DECISION	MAKING	
THE	HUMAN	NETWORK	WILL	DRIVE	VALUE	
CONSUMER	SEGMENTS	WILL	CEDE	TO	INDIVIDUALS
Tech. will disproportionately transform business
No	Industry	is	going	to	be	any	different
“Software is eating the
world in all sectors.
In the future every
company will become a
software company”
Mark		Andreessen	in	the	Wall	Street	
Journal	in	2011
THE TRANSFORMATION
OF THE FINANCE,
BANKING AND
INSURANCE INDUSTRY
V
S.
UNANSWERED CALLS
MULTIPLE APPLICATIONS
FROM SAME WI-FI HOT SPOT
SAME APPLICANT FROM
TWO DIFFERENT PHONES
BORROW IN ONE CITY AND
SPEND IN ANOTHER
30K LOAN APPLICATIONS A DAY FOR < 30 YRS
Rely	on	behavior	instead	of	deconstructing	the	
collective
INSURANCE PREMIUMS BASED ON BEHAVIOR
The	future	is	real-time,	fair,	transparent,	location	
aware,	P2P	&	responsive
THE FUTURE: FAIR, AWARE, TRANSPARENT
THE TRANSFORMATION
OF THE FASHION
INDUSTRY
Fashion	industry	has	many	problems	to	account	forMANY PROBLEMS TO ACCOUNT FOR
1.56	million	
1800	gallons
60	Million/	
85%
THE TRANSFORMATION
OF THE BEAUTY
INDUSTRY
40
BEAUTY INSPIRED BY NESPRESSO COFFEE
41
Cost	of	device:
ÂŁ470
Box	of	28	capsules:
ÂŁ22	- ÂŁ29
30ml	pot	of	serum:
ÂŁ16	- ÂŁ20
THE TRANSFORMATION
OF THE FOOD
INDUSTRY
There is as lot of fraud in food origins . People say : “ This is local” or
“This is organic” . With this system you can prove it !
TOMATOES NOW …MEAT AND FISH NEXT
THE TRANSFORMATION
OF THE RETAIL
INDUSTRY
50
2500000 55,000
Revenue maximization with algorithmic pricing
strategies
REVENUE MAXIMIZATINO WITH ALGO-PRICING
51
52
ELIMINATING THE SHOPPING BASKET
ELIMINATING FRICTION WITH REAL TIME
INTERACTIVITY
THE TRANSFORMATION
OF THE TRAVEL AND
TRANSPORTATION
INDUSTRY
60
FORECASTING.	YIELD	&	EXPENSE	MANGEMENT.	
CUSTOMER	DELIGHT.	MARKETING	EFFECTIVENESS
Managing perishable commoditiesMANAGING PERISHABLE COMMODITIES
61
and driving impact with very small dataDRIVE IMPACT WITH VERY SMALL DATA
63
Data is the consumer weapon to beat the systemINSPIRED CONSUMERS CAN USE BIG DATA
THE TRANSFORMATION
OF CUSTOMER
SERVICE
66
Drive personalization data to increase
conversion
NARROWING DOWN CHOICE WITH AI
67
THE TRANSFORMATION
OF ART, FILM AND
ENTERTAINMENT
THE TRANSFORMATION
OF THE HEALTH CARE
INDUSTRY
76
50%	
DATA BEATS THE BEST DOCTORS - 98%
BIOLOGICAL	DATA
INSIGHTS	+	OUTCOMES
I’m either going
to be one of the
first to be able to
outrun a cancer
like this, or
I’m going to
be one of the last
to die from it.”
And	the	holy	grail	– extending	human	lifeAND THE HOLY GRAIL à EXTENDING LIFE
THE TRANSFORMATION
OF SPORTS AND
FITNESS INDUSTRY
86
THE TRANSFORMATION
OF SALES FUNCTIONS
IN COMPANIES
THE TRANSFORMATION
OF TRUST AND
TRANSPARENCY
61	%	
FOOD
PERCEPTION
46	%	
TRUST
“There will be nowhere to hide.
It wont be just what companies
decide to tell you in their
advertising or their annual
reports. Every transaction,
supplier and intermediary will
be open to scrutiny”
THE FUTURE OF
INTUTIVE INTERACTION
(SEARCH,VISION
EMOTIONS,VOICE)
Latch	on	to	the	big	trendsRIDE THE WAVE, GET ON TO NEW TRENDS
THE TRANSFORMATION
OF MARKETING
THE TRANSFORMATION
OF CUSTOMERS AND
COMMUNITIES
THE FUTURE OF
HUMANITY
117
1,	100,	000,	000
3,	000,	000,	000
4,	000,	000,	000
118
119
120
• Consumer boundaries: change more in the next 10y>> Last 40
• Industry boundaries will fade or cease
• Technology and consumer centric industries will fuse
• Extensive eco systems will be leveraged, doing far less in-house
• Co-opetition will multiply as corporations cannot do things on their own
• Small groups and small comoanies will create extreme value
• Companies will be digitally enhanced, consumer obsessed + holistic value
• Large organizations will have fewer layers, drive precision actions with data
• Repitetive tasks will be comprehensively automated (FO & BO)
• Accountability will be unprecedented, learning-continuous, workforce transformed
Consumer centric enterprises – The future
“	THE	PACE	OF	CHANGE	
HAS	NEVER	BEEN	THIS	FAST	
AND	WILL	NEVER	BE	THIS	
SLOW	AGAIN	”
Thank You
126
VIDEO

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