Building brands and companies with transparency
This presentation deals with with the power of TRANSPARENCY. How companies around the world, big and small ,are embracing total transparency with complete respect to privacy. to male the societies we live in fair and equitable The transparency is allowing them to build extraordinary trust and thrive in a world of increasing skepticism and extraordinary data where the ability to distinguish between truths and half truths or fact from fiction is becoming increasingly challenging and often impossible. The transparency is allowing corporations to delight customers and drive a level of personalisation that has never been seen before. Data lies at the heart of this transparency and combined with Machine learning and Artificial intelligence is breaking new grounds in customer obsession. Consumers are seeking this transparency and rewarding companies with their loyalty and more willing to pay premiums. This is cutting across progressive governments, companies, brands, shareholders, employees and is even driving richer peer to peer collaboration. The holy grail of total consumer transparency is when infotech meets Biotech revealing our every action and a wide range of emotions .Lastly the presentation makes an effort to characterise this phenomenon across industries from food, health & media to transportation, retail and fashion among others. Hope you enjoy the overview
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Building brands and companies with transparency
- 1. Brand Transparency in A Customer Centric World Jayant Murty I Hong Kong I July 2019
- 5. INEQUALITY
- 7. 10 BIGGEST DATA BREACHES OF ALL TIME
- 9. Current Institutional mechanisms were designed for an industrial age but that system has imploded in the digital age Professor Rachel Botsman
- 12. ALL TIME LOW FOR CEO CREDIBILITY
- 13. BUSINESS ON THE BRINK OF DISTRUST
- 14. 58 % 74 % TRUST IS A MORE IMPORTANT CONSIDERATION THAN BEFORE LESS TRUST IN SOCIETY THAN EVER BEFORE TRUST HAS NEVER BEEN MORE IMPORTANT
- 15. 57% 41% CONCERNED ABOUT HOW BUSINESSES USE THEIR INFORMATION FEEL THEY NEED GREATER TRANSPARENCY IN TO COMPANIES CONCERNS ABOUT PRIVACY AND TRANSPARENCY
- 16. 1 IN 2 COUNTRIES HAVE LOST FAITH IN THE SYSTEM
- 18. DO THEY TRUST YOU WITH THE DATA? IN THE DARK ABOUT THE DATA
- 19. 76
- 20. $112 $184 PUTTING A PRICE ON DATA PUTTING A PRICE ON DATA
- 21. ALL TIME LOW FOR CEO CREDIBILITYA ONE OF A KIND DATA CONSOLIDATION
- 23. BALANCE OF POWER? COMPLETE TRANSPARENCY?
- 24. GOVERNMENT- CITIZENS CORP - SHAREHOLDERS PEER - PEER BRANDS - CONSUMERS CORPORATION - EMPLOYEES SERVICES - CITIZENS TRANSPARENCY
- 25. AT A PIVOTAL TIME IN TRANSPARENCY “Information technology is continuing to digitize everything on the OUTSIDE Biotechnology is beginning to provide a window into our inner lives—our emotions, thoughts, and choices. Together, INFOTECH & BIOTECH will create unprecedented upheavals in human society, eroding human agency and, possibly, subverting human desires. Under such conditions, liberal democracy and free- market economics might become obsolete.”
- 26. BUILDING THE TRUST BACK WITH TRANSPARENCY
- 29. 39% WOULD SWITCH TO A NEW BRAND 56% WOULD BE LOYAL FOR LIFE 76% WOULD PAY MORE IF THEY WERE COMPLETELY TRANSPARENT
- 39. The future is real-time, fair, transparent, location aware, P2P & responsive INSURANCE VERY SOON TRANSPARENT
- 43. $ 3 B 13 Years (2001) $ 20M 1 Years (2008) $ 1000 A few hours FREE By 2021
- 53. 25 75
- 60. RECOMMENDATIONS FOR A PAIR OF SHOES THAT DOES NOT EXIST
- 62. In my first draft I address it to my sisters
- 70. There is as lot of fraud in food origins . People say : “ This is local” or “This is organic” . With this system you can prove it !
- 71. TOMATOES NOW – OTHER VEGGIES TO FOLLOW
- 84. The tesla value exchange is dataTHE TESLA VALUE EXCHANGE IS 24X7 DATA
- 85. WHO DO YOU TRUST TO BUILD AUTONOMOUS CARS
- 99. $ 1 BILLION SALES PER DAY
- 104. 1. IT IS A VALUE EXCHANGE DRIVEN BY DATA 2. IT SHITS POWER TO THE USER 3. IT INCREASES TRUST AND LONG TERM BRAND VALUE 4. IT SHOULD PERSONALIZE, DELIGHT AND ENHANCE WELL BEING 5. IT SHOULD MAKE SOCIETY MORE EQUAL 6. EVERY ONE HAS A ROLE IN UPHOLDING / CHALLENGING IT TRANSPARENCY SUMMARY
- 105. THANK YOU