SlideShare a Scribd company logo
1 of 21
presented by :
Sara Jawaid 1610065
2
3
1. Background of the company
2. Customer Base
3. GOOGLE Strategic Analysis
4. Product and services offered
5. Philosophy of Google
4
» Google is an American multinational corporation specialized
on internet related service and web based product such as
search, communication .
» Google has become the mostly used search engine in the
industry showing highly innovative product and software
engineering capabilities.
5
6
CEO: Sundar Pichai (Oct 2, 2015)
Founders: Larry Page(American)
• Surgey Brin (Russian)
Headquarters California, United States
Subsidiaries You tube , Dialogflow,
Apigee, Google UK Limited
Founded September 4, 1998 at
Stanford university
7
History
» These two bright students came up with an idea to create a
universal search engine that would compare internet sites by
the relationships between them and other sites on the World
Wide Web.
8
There's always
more
information out
there
It's best to do
one thing, and
do it well
Focus on the
user and all
else will follow
10
11
» The Mission
To organize the
world's
information and
make it
universally
accessible and
useful.
» The Focus
Google
continues to
focus on
innovation and
on the
user
experience.
» The Vision
To make
search engines
so powerful
they would
understand
"everything in
the world".
12
Customer Base: Google has huge number of
customer worldwide. Mainly those who use
Google as the ISP are the customers of Google.
Again the users of their software, hardware and
services are their customers
13
14
Software and hardware:
Nexus phone
Google
driverless car
Google glass
Chrome book
Picasa
Chrome
Android
Google map
16
17
Speed, Accuracy, Objectivity
and Ease of use of
Page Rank technology
Keeps the search “Up to
date”
Best asset utilization
(Efficient storage space)
18
Three Things That Make Google’s Offices So
Googly
» Google office are colorful that encourage worker to
create innovative ideas.
» A Better Cafeteria Keeps You Working
» Using the Third Space within the Office
» office for playing games
19
20
1 2 3
4 5 6
THANKS!
Any questions?
21

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Google

  • 1. presented by : Sara Jawaid 1610065
  • 2. 2
  • 3. 3 1. Background of the company 2. Customer Base 3. GOOGLE Strategic Analysis 4. Product and services offered 5. Philosophy of Google
  • 4. 4
  • 5. » Google is an American multinational corporation specialized on internet related service and web based product such as search, communication . » Google has become the mostly used search engine in the industry showing highly innovative product and software engineering capabilities. 5
  • 6. 6 CEO: Sundar Pichai (Oct 2, 2015) Founders: Larry Page(American) • Surgey Brin (Russian) Headquarters California, United States Subsidiaries You tube , Dialogflow, Apigee, Google UK Limited Founded September 4, 1998 at Stanford university
  • 7. 7 History » These two bright students came up with an idea to create a universal search engine that would compare internet sites by the relationships between them and other sites on the World Wide Web.
  • 8. 8
  • 9. There's always more information out there It's best to do one thing, and do it well Focus on the user and all else will follow
  • 10. 10
  • 11. 11 » The Mission To organize the world's information and make it universally accessible and useful. » The Focus Google continues to focus on innovation and on the user experience. » The Vision To make search engines so powerful they would understand "everything in the world".
  • 12. 12
  • 13. Customer Base: Google has huge number of customer worldwide. Mainly those who use Google as the ISP are the customers of Google. Again the users of their software, hardware and services are their customers 13
  • 14. 14
  • 15. Software and hardware: Nexus phone Google driverless car Google glass Chrome book Picasa Chrome Android Google map
  • 16. 16
  • 17. 17 Speed, Accuracy, Objectivity and Ease of use of Page Rank technology Keeps the search “Up to date” Best asset utilization (Efficient storage space)
  • 18. 18
  • 19. Three Things That Make Google’s Offices So Googly » Google office are colorful that encourage worker to create innovative ideas. » A Better Cafeteria Keeps You Working » Using the Third Space within the Office » office for playing games 19
  • 20. 20 1 2 3 4 5 6