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Bridging the generational divide2003

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Bridging the generational divide2003

  1. 1. Bridging the Generational Divide Sirmon Training & Consultant Group July 20, 2010
  2. 2. US Census Bureau data <ul><li>2010: 310,232,863 </li></ul><ul><li>2020: 341,386,665 </li></ul><ul><li>2030: 373,503,674 </li></ul><ul><li>2040: 405,655,295 </li></ul><ul><li>2050: 439,010,253 </li></ul>
  3. 3. <ul><li>In 2009, Time Magazine reported that 40% of births were to unmarried women </li></ul>
  4. 4. Defining Characteristics of Generations Name of generation 1900-1924 1925-1942 1943-1960 1961-1983 1984-2000 2001-2020 Missionary (Idealist) Lost (Reactive) GI (Civic) Silent (Adaptive) Boom (Idealist) 13th/Xers (Reactive) Millenial (Civic) ? (Adaptive)
  5. 5. <ul><li>Increase life expectancy </li></ul><ul><li>Crossing generational lines </li></ul><ul><li>Key events to indentify </li></ul>So What?
  6. 6. Generational Grouping <ul><li>G.I. Generation 1901-1926 </li></ul><ul><li>Silent Generation 1927-1945 </li></ul><ul><li>Baby boomer 1946-1964 </li></ul><ul><li>Gen X 1965 -1976 </li></ul><ul><li>Gen Y 1977-1994 </li></ul><ul><li>Gen Z 1995 - </li></ul>Matures Millennia's Echo Boomer Nexters
  7. 7. Generational Grouping
  8. 8. Generational Grouping
  9. 9. CUSPER CLUB
  10. 10. The 55+ generation is responsible for 48% of Internet searches for cruises <ul><li>(source: Hitwise). </li></ul>
  11. 11. Famous Matures
  12. 12. Baby Boomers <ul><li>Born 1946 – 1964 76 million </li></ul><ul><li>Age 46 – 64 </li></ul><ul><li>Variety Freedom </li></ul><ul><li>Individuality Achievement Credit savvy </li></ul><ul><li>Brand switchers College degree </li></ul><ul><li>6 career positions Hate rule </li></ul><ul><li>Were born to have it Competitive </li></ul><ul><li>Self-absorbed Materialistic </li></ul>
  13. 13. Famous Boomers
  14. 14. Gen X’s <ul><li>Born 1965 – 1976 60 million </li></ul><ul><li>Age 34- 45 </li></ul><ul><li>4 plus yrs of college Skeptical </li></ul><ul><li>Entrepreneurs Independent </li></ul><ul><li>Self – discovery Family vs. career </li></ul><ul><li>Single parents or blended families </li></ul>
  15. 15. Famous Gen X’s
  16. 16. Millennial’s Famous People
  17. 17. Americans age 75+ <ul><li>In 2006, about 7.4% lived in a nursing home </li></ul><ul><li>8.1% in 2000 </li></ul><ul><li>10.2% on 1990 </li></ul><ul><li>More seniors are choosing assisted-living or at-home care </li></ul>
  18. 18. Live Work & Play <ul><li>Walkscore.com </li></ul><ul><li>Market download </li></ul><ul><li>YPN network </li></ul><ul><li>Yelp </li></ul><ul><li>del.icio.us </li></ul><ul><li>Houselogic.com </li></ul><ul><li>Realtor.org/crt </li></ul><ul><li>Heather The Realtor </li></ul>
  19. 19. <ul><li>Jason Sirmon </li></ul><ul><li>704-458-5295 </li></ul><ul><li>Sirmon Training & Consulting Group </li></ul><ul><li>[email_address] </li></ul>Thank You

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