Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

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1 like•710 views

Presentation given as part of the Keystone Community Bank Breakfast Speaker Series on Friday, Oct. 29 2010, at Western Michigan University's Haworth College of Business. http://hcobwmu.blogspot.com/2010/10/social-media-in-business-is-subject-of.html

Technology Business

Leveraging
Social Media for
Business.
Jason Kehrer - The Image Group
WMU - Haworth College of Business
Keystone Community Bank Breakfast Speaker Series
October 29, 2010
Friday, October 29, 2010

Brought to you
by:
Friday, October 29, 2010

Husband.
Father-to-be.
Lifelong learner.
Storyteller.
Technophile.
Friday, October 29, 2010

Why is social
media a big
deal?
Friday, October 29, 2010

75 - 100m on Twitter...
tweeting 50m+ x a day.
Friday, October 29, 2010

500m+ on Facebook...
50% login at least
once a day.
35-40m status updates
each day.
average of 55 minutes per
day.
Friday, October 29, 2010

In January 2010,people
in the US...
watched 32.4 BILLION
videos online
(99% on YouTube).
Friday, October 29, 2010

LinkedIn...
well over 70 million users.
80% of companies using
LI to hire.
Friday, October 29, 2010

What does
“social media”
really mean?
Friday, October 29, 2010

Style of
communication.
Tools + networks.
Friday, October 29, 2010

•Short bursts.
•Constant stream.
•User-generated content.
•Commenting,listening,sharing.
Friday, October 29, 2010

A few networks.
Friday, October 29, 2010

The old standbys.
Friday, October 29, 2010

The media junkies.
Friday, October 29, 2010

The young punks.
Friday, October 29, 2010

People are
talking about
you.
Friday, October 29, 2010

People are
talking about
your company.
Friday, October 29, 2010

Are you
listening?
Friday, October 29, 2010

imagegroup.com
@jasonkehrer
jason.kehrer@imagegroup.com
Friday, October 29, 2010

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Leveraging Social Media for Business - WMU/HCOB - Oct 29,2010

1. Leveraging Social Media for Business. Jason Kehrer - The Image Group WMU - Haworth College of Business Keystone Community Bank Breakfast Speaker Series October 29, 2010 Friday, October 29, 2010

2. Brought to you by: Friday, October 29, 2010

3. Who am I? Friday, October 29, 2010

4. Husband. Father-to-be. Lifelong learner. Storyteller. Technophile. Friday, October 29, 2010

5. Why is social media a big deal? Friday, October 29, 2010

6. 75 - 100m on Twitter... tweeting 50m+ x a day. Friday, October 29, 2010

7. 500m+ on Facebook... 50% login at least once a day. 35-40m status updates each day. average of 55 minutes per day. Friday, October 29, 2010

8. In January 2010,people in the US... watched 32.4 BILLION videos online (99% on YouTube). Friday, October 29, 2010

9. LinkedIn... well over 70 million users. 80% of companies using LI to hire. Friday, October 29, 2010

10. What does “social media” really mean? Friday, October 29, 2010

11. Style of communication. Tools + networks. Friday, October 29, 2010

12. •Short bursts. •Constant stream. •User-generated content. •Commenting,listening,sharing. Friday, October 29, 2010

13. A few networks. Friday, October 29, 2010