Delft assignment 4

1. Semi-retired
people with a large
degree of choice
over how they
spend personal
time, and who
enjoy personal time
in the morning
Improving the quality of
personal time use in the
morning, focussing on
improving experience of
preferred rituals
Preferred ritual type: e.g.
is it using personal care
products, reading,
bathing, etc. For my
example, personal care is
highlighted.
High $-cost
High time-cost
Use of products that are
not health- and
environment-conscious
Not changing the core nature of current
experience, but providing additional
choice and an improved experience in
terms of sensory experience

2. Formulating a design challenge
I want
(mostly) women who already enjoy use of body care products to have an
improved experience of using these types of products as part of a morning ritual
TO
improve their sensory and health experience of using these types of products
Because
These products are used to help create a good emotional and physical sense of
well-being in the morning using aroma & physical rejuvenation (after sleep) to
create this effect

3. Preliminary requirements
-Must use natural ingredients
-Must have an appealing fragrance
-Is probably a cleanser, moisturiser product, but could be shampoo or other
morning use products
-Must have a sense of high quality without being too expensive
-Must have good environmental credentials
-Must be associated with the source of the raw ingredients
-Must be readily available
-Must not contain harsh chemicals
-Ingredients must be fully disclosed
-Must come in a variety of types (e.g. fragrances)
-Must have an appealing brand image
-Must have a good texture and sensory appeal
-Must be directly related to ‘mood’ (e.g. aromatherapy)