Delft assignment week 6 7

1. Source ingredients
Source bottles
Decide ‘recipe’
Decide image/brand
Obtain required certifications
Define & execute production
process
1.1.1. Identify organic suppliers
1.1.2 Test main ingredients
1.2.1 Identify organic suppliers
1.2.2 Test main ingredients
1.3.1 Identify organic suppliers
1.3.2 Test main ingredients
1.4.1 Identify organic suppliers
1.4.2 Test main ingredients
1.5.1 Identify organic suppliers
1.5.2 Test main ingredients
1.6.1 Identify organic suppliers
1.6.2 Test main ingredients
Identify pilot distribution channels
Evaluate pilot channels
Select main channels
Expand channels
Define ‘user’ instructions
Obtain customer feedback
Improve/adjust user instructions
Identify possible materials options
Evaluate biodegradibility
Select environmentally responsible
materials
2.1.1. Contact possible distributors
2.1.2 Identify willing distributors
2.2.1 Supply on consignment
2.2.2 Evaluate sales
2.3.1 Select effective channels
2.3.2 Negotiate terms of sale
2.4.1 Continuously repeat
‘distribute’ steps
2.4.2 Review channel
performance
3.1.1. Define use procedure
3.1.2 Test and improve use procedure
3.2.1 Define & apply customer survey
3.2.2 Analyse results
3.3.1 Identify changes to use procedure
3.3.2 Change use procedure
4.1.1. Contact suppliers
4.1.2 Obtain products specs
4.2.1 Review studies
4.2.2 Evaluate results
4.3.1 Rank options – best fit
4.3.2 Select best fit

2. Is useful in multiple situations
(e.g. climates)
Is portable
Is variable – e.g. comes in a
variety of options
Is customisable by the user
Is related to the ‘analogies’ of
refreshment (waterfall) and
mental cleansing (‘flowers’)
Is safe to use
Has an appealing image
Is 100% replaceable/recyclable
Relates to morning ritual experience
Personalises morning ritual experience
Intensifies sense of personal time
Complements existing body-care regime
Extends morning ritual without taking time –
Usable in less then one minute
Relates to ‘natural’ and ‘healthy’
ideas
Is justifiably healthy and natural
Is relatively novel
Costs less then $25
Is certified organic (ISO)
Costs less then $25
Is certified organic (ISO)
Usable in less then one minute
Has an appealing image
Relates to ‘natural’ and ‘healthy’
ideas
Is justifiably healthy and natural
Is relatively novel
Is useful in multiple situations
(e.g. climates)
Is portable
Is safe to use
Is customisable by the user
Is 100% replaceable/recyclable

3. ‘Waterfall’ herbal spray
‘Waterfall’ herbal spray – ginseng & lemongrass
refrigerable aerosol
This option is a easy-to-use, relatively inexpensive additional to
the morning body-care ritual that emphasises a rejuvenating
personal morning time while being usable in a short timeframe
Main features:
Pre-prepared herb (lemongrass/ginseng) body
spray, packaged in an aerosol can, cooled in
fridge, used as a facial cooling spray in an
awakening, refreshing morning experience
‘Waterfall’ (brand) analogy……..

4. ‘Mist’ room refresher
‘Mist’ herbal room humidifier – ginseng &
lemongrass
This option is used to create an indirect (not directly applied)
longer-lasting refreshment experience in any room, including a
bathroom, to complement a morning ritual
Main features:
Pre-prepared herb (lemongrass/ginseng)
infused water diffused is a room (bath/living)
using a humidifier to create a longer-lasting
(but non-cooling) refreshment experience
‘Mist’ (brand) analogy……

5. ‘Home brew’ herbal spray – ginseng &
lemongrass refrigerable pump spray
‘Rain’ herbal spray – ginseng & lemongrass
Homemade spray kit
This option is similar to option 1, but involves the user
preparing their own infusion, and to reuse the same refillable
spray pump. The advantage is that the process is ‘home made’
but it is not as convenient as option 1…..
Main features:
Home-made herb (lemongrass/ginseng)
infused water diffused using a reusable spray
pump bottle….
‘Rain’ (brand) analogy……

6. Easy to use/not time-consuming
Recyclable/reusable
Complements existing morning ritual
Expresses ‘natural’ analogy well
Inexpensive (less then $25)
The best option is a pre-prepared refrigerable aerosol spray – it is easy to use, portable,
can be used in a short timeframe, recyclable, fits easily into the morning ritual, is
specific to the bathroom environment, & expresses the ‘natural’ analogies (i.e.
waterfall, lemon & ginseng infusion)…