Hybridoma Technology ( Production , Purification , and Application )
1. you are the marketing manager for a specialty retailer that sel
1. 1.
You are the marketing manager for a specialty retailer that sells
customized handbags. Write a memo to your boss describing
how the company could benefit from implementing a CRM
system and some ideas for collecting data from customers in an
innovative way.
2.
Choose a product category (e.g., blue jeans) and identify at
least three different brands and their respective positioning
strategies. How is each position communicated to the target
audience?
3.
Mercedes is thinking about advertising its cars to college
students. Do you think that college students are a viable
potential market for Mercedes? Why or why not?