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BA401 Pui and friends : CASE 2-9

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Hewlett Packard The Flight of the Kittyhawk
Introduction ,[object Object],[object Object]
 
Rigid Disk Drives ,[object Object],[object Object],[object Object],[object Object]
 
 
The disk memory storage Division ,[object Object],[object Object],[object Object],[object Object]
HP’s Mass Storage Group Organization Chart President & CEO Test & Measurement Organization Computer Product Organization Computer Systems Organization Measurement Systems Organization Personal Information Products Printing Systems Mass Storage Group Ink-Jet Products Sales & Support Boise Site Operations Computer Peripherals Bristol Division Colorado Memory Systems Greeley Storage Division Disk Memory Division
A Comparison of HP’s product Position Relative to Other Leading Disk Drive Makers Conner and Quantum Industry (400MB) Seagate IBM HP (1024MB)
Origin of the idea of Kittyhawk ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The project team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The project parameters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding the Kittyhawk market ,[object Object],[object Object],[object Object],[object Object]
 
The Competitors ,[object Object]
 
5.25” disk drive 3.5” disk drive 2.5” disk drive 1.8” disk drive 1.3” disk drive The Pattern in Reduction of Disk Surface in New , Smaller Architectures
The product ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planned Versus Actual Production Levels and Product Applications plan Actual
Planned Versus Actual major product Plan Actual Units sold over the life of the project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],100 35 20 8 2
The New Beginning ,[object Object],[object Object],[object Object],[object Object]

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BA401 Pui and friends : CASE 2-9

  • 1. Hewlett Packard The Flight of the Kittyhawk
  • 2.
  • 3.  
  • 4.
  • 5.  
  • 6.  
  • 7.
  • 8. HP’s Mass Storage Group Organization Chart President & CEO Test & Measurement Organization Computer Product Organization Computer Systems Organization Measurement Systems Organization Personal Information Products Printing Systems Mass Storage Group Ink-Jet Products Sales & Support Boise Site Operations Computer Peripherals Bristol Division Colorado Memory Systems Greeley Storage Division Disk Memory Division
  • 9. A Comparison of HP’s product Position Relative to Other Leading Disk Drive Makers Conner and Quantum Industry (400MB) Seagate IBM HP (1024MB)
  • 10.
  • 11.  
  • 12.
  • 13.  
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.  
  • 19. 5.25” disk drive 3.5” disk drive 2.5” disk drive 1.8” disk drive 1.3” disk drive The Pattern in Reduction of Disk Surface in New , Smaller Architectures
  • 20.
  • 21.  
  • 22.
  • 23. Planned Versus Actual Production Levels and Product Applications plan Actual
  • 24.
  • 25.

Editor's Notes

  1. CASE II-9
  2. CASE II-9
  3. CASE II-9