1. Study on buying behavior of insurance products
Name :
Contact No :
Email Id :
Date :
1) Do you you have an insurance policy??
(a) Yes (b) no
2) Which insurance policy do you have??
(a) Life (b) general (C) both
3) Which company’s you prefer the most??
(a) L.I.C
(b) SBI Life Insurance
(c) Tata Aig Life
(d) Reliance Life Insurance
(e) Any Other(specify)
4) For how many years form you would you like to insurance coverage?
(A) <5 years ( b) 5-10 years (c) 10-15 years (d)other(specify)
5) What are the benefits of insurance cover?
(a) cover future uncertainity
(b) tax deduction
(c) future investment
(d) any other (specify)
6) Which feature of your policy attracted you to buy it?
(a) low premium (b) high risk coverage (c) money back guarantee (d) reputation of the company
(e) agent’s conviction (f) any other (specify)
7) Your monthly income?
(A) <8000 (B) 8000-25000 (c) >25000

2. 8) Do you really think the necessity insurance policy cover in today’s scenario?
(a) Very essential (b) essential (C) partially (d) not required
(e) if not required please give specific reason
9) What is your perception about insurance?
(a) a saving tool
(b) a tax saving device
(C) a tool to protect future
10) How you buy insurance?
(A) after seeing the ad in (TV?NEWSPAPER)
(b) insurance advisor approached customer
11) are you satisfied with policy?
(A) satisfied (b) not satisfied (c) not responding
12) Are you satisfied by the services provided by the agents?
(A) satisfied (b) not satisfied (c) not responding
13) Which is the best form of investments? (rate no.1 to highly preferable)
(a) Insurance (b) bank deposits (c) jewellery (D) securities (e) shares
14) What is the right age to buy insurance?
(A) after 25 years
(B) after 35 years
(c) any time
15) How would you rate private life insurance companies compare to LIC?
(A) Satisfactory (b) good (c) very good
16) What would you look for in insurance policies?
(A) a trusted name (B) good plans (C) accessibility (d) friendly service and responsiveness
17) Would you go for insurance, if insurance company is away from the city and providing good services?
(A) yes (b) no (c) may be