More Related Content Similar to Designing physical and digital experience in social web (20) More from Janet Huang (13) Designing physical and digital experience in social web2. About me
Janet Huang
janetyc@gmail.com
http://twitter.com/janetyc
http://www.facebook.com/janetyctp
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Designing physical and digital experience in social web
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9. BJ Fogg
Behavior Design
Persuasive Technology Lab @ Stanford University
24. Core Motivator Emotion
Sensation pleasure/pain
感覺
Anticipation hope/fear
預期
Social Cohesion social rejection/acceptance
社會凝聚力
33. ability
motivation
ability
motivation
motivation
ability
36. Behavior Model The Order of Design
1. Ability 1. Trigger
2. Motivation 2. Ability
3. Trigger 3. Motivation
http://www.slideshare.net/hreha/applying-psychology-to-web-design
44. Divide and Conquer
Macro task
Micro task
iterative task
Crowds can solve micro tasks with little effort in a short time