2. 1) Gatekeepers- Those who perform a traditional news editorial function of story selection
2) Public Relations- Seeks through professional best practices to present, maintain, and manage public images and reputations.
*Whatever you represent to sound good.
3) Crowdsourcing- Social networks allow individuals to interact in real time. *Instagram and Snapchat
3. 1) Tactics- Strategic PR campaigns devise a set of tactics used to achieve communication goals
2) Storytelling- A fundamental concept in journalism and media communications. The development of language and oral traditions.
4. Summary
Pages 6 through 9.5 are simply touching upon social media concepts and theories in which we
use today. In these few pages we learn key terms and concepts such as online platforms,
examples are: facebook “walls”, twitter feeds, and linkedin endorsements. It is important to have
an understanding of specific audiences when using these online platforms.
