CTAM on Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)

1. CTAM Cable Conference Jan de Grave, VP Sustainability
Lisbon – September 24, 2009

2. Rapid growth over the past few years
Acquisition
Belcompany
Acquisition
Interkabel
HDTV &
Hosting
Telenet
Mobile
Launch
iDTV
PayTV
Telephony Analogue TV
BB Internet
1996 aug 1997 aug 2002 dec 2003 sep 2005 aug 2006 dec 2007 okt 2008 juni 2009
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3. Serving over 2,5 million digital customers
( er cedpr s
s vi emi es)

4. “When a company grows,
so does its social responsibility.”

5. Our brand beyond cable
 1,600 employees + 1,000 subcontractors
Human Capital  Awarded Top Employer 2009
 Recruit outside the industry
 Engaged in various programmes (e.g. MyZone
Social in hospitals)
Responsibility  Telenet Foundation committed almost €1
million into 50 projects
 20% reduction of CO2,
Environmental 100% renewable energy,
Responsibility 50% of customer premises
equipment by 2012
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6. CR is about how we make our profits not
how we give away our profits
 ‘Triple Bottom Line’: economic, social, environmental
 ‘Voluntary’: over and above compliance
 ‘Win-win’: address the interests of business and wider society
What’s Good
for Business CR What’s Good
for Society

7. Harvard’s Michael Porter on the
new model for CSR
Where to focus ?
 Address social and economic goals simultaneously by
improving company’s competitive context
How to invest ?
 Give not just money but leverage the company’s unique
capabilities in support of social causes, far exceeding the
impact by individuals
Source: Presentation Michael Porter to TNTASMM 2004

8. 8

9. Core focus digital inclusion socially &
economically underpriviliged youth

10. Community investment:
a continious step function
3.
2. Direct
Leveraging investment in
our core communities
1. capabilities in
Incorporation building
of social platforms
responsibility with partners
in brand
sponsorships
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11. 1.Incorporationofsocialresponsibilityinbrandsponsorships:
Fundraising through brand sponsorships

13. 2.Leveragingourcorecapabilitiesinbuildingplatformswithpartners:
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14. Improving competitive context
in B2B Telenet Solutions

15. Donations on demand-
showcasing digital TV platform
Raise funds for social causes via Telenet Digital Television
 Showcase Telenet product and technology
whilst promoting the brand’s community role
 Based on current VOD product
 Content is provided by the charity partners
 Generate real social value within local communities

16. 3.Directinvestmentincommunities:
Telenet Foundation connecting people to the
Digital Age
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17. 3.Directinvestmentincommunities:
Independent Board key in
building credibility
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18. Conclusion
As a major player in the Belgian telecom landscape
Telenet is committed to
re-investing in its local community.
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19. Telenet
Liersesteenweg 4
2800 Mechelen, Belgium
www.telenet.be
Thank you.
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