Selicia LLP is a team of young entrepreneurs venturing into the cosmetics and beauty industry. They will represent Skin Factory, a leading skin care brand in Korea, Taiwan and Thailand. Selicia aims to help Skin Factory capture new markets through e-commerce, retailers and beauty salons. Their process involves discovery phases of stakeholder interviews and user research to understand user needs and identify problems. They will then structure the user experience and test solutions through rapid prototyping and user testing methods before finalizing an innovative approach.

1. Selicia LLP
Who Are We

2. A team of young entrepreneurs
venturing into the world of
cosmetics/beauty

3. How It Work

4. How It Work
Push Using To

5. The
Brand
Skin Factory, Leader in Skin
Care Products in Korea, Taiwan,
Thailand.

6. The
Brand
Skin Factory, Leader in Skin
Care Products in Korea, Taiwan,
Thailand.

7. The
Brand
Skin Factory, Leader in Skin
Care Products in Korea, Taiwan,
Thailand.

8. The
Client
Capturing The Market Through:
 E-commerce
 Retailers,
 Beauty Salon.

9. Phase 1
Discovery

10. Understanding THE BUSINESS
stakeholder
interview

11. stakeholder INTERVIEW
identify
problem
why? why? why?
the root
problem
why?

12. The
User
Next step, find out
everything about the user

13. user Research
user user
survey interviews
Gather information to help Gather insight that might
with decision-making. influence how the users might
use the solution.

14. competitive ANALYSIS
positioning
analysis
Spot the gaps in the market
and identify opportunities
feature
analysis
Maps out existing features in
a comparable way to identify
industry standards and areas
where to innovate

15. Phase 2
Structure

16. VISUALIZING the
USER EXPERIENCE

17. Phase 3
Innovation

18. sketching WIREFRAMES
Don’t get married to your ideas….
Rapidly
Engaging the
Customers

19. user TESTING
guerilla
A/B
testing
remote
testing
card
sorting
heat
mapping
survey
branding
task
analysis