The document discusses plans for revitalizing downtown Las Vegas through the Downtown Project, a $350 million initiative. It will invest in small businesses, tech startups, education, arts, and culture as well as residential and commercial real estate. The goals are to create a walkable urban core focused on community where people can live, work and play. The project also aims to make Las Vegas a hub for co-working and learning through new schools, classes and events. It hopes to ultimately change perceptions of downtown and inspire other cities.

1. Finding
In Las Vegas
Creating

2. A little about me at Zappos…
2
R&D
Community
and Events
Culture

3. A little about me at DTP…
3
Kids and
Family
Random Other
Things
Community

4. A service company that just happens to
sell shoes, clothing, handbags,
accessories, housewares…

5. 2009 #23
2010 #15
2011 #6
TOP 100 BEST
COMPANIES TO
WORK FOR

6. Headquarters: Henderson, NV
Fulfillment: Shepherdsville, KY
1500+ employees

7. Clothing
Customer Service
Culture

8. But What’s Next?

9. Community

10. Las Vegas City Hall

11. Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

12. Google
http://static.panoramio.com/photos/original/400729.jpg

13. Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

14. Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

15. NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

16. What if?

17. Las Vegas City Hall

19. Let’s back up a little…

20. Where my story begins…

22. The truth about Las Vegans…

24. Dropout rate 37%
Unemployment rate 12.2%
#1 in home foreclosures
No culture in Las Vegas
Our healthcare is bad
We have the worst education in
the country

35. Back to this…

37. Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

38. Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

39. Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

41. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Residential & Real Estate

42. DOWNTOWN PROJECT GOALS

43. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance

44. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City
in the World

45. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City
in the World
The Co-working and Co-Learning Capital
of the World

46. ROI
Instead of maximizing short-term ROI
(Return On Investment)…

47. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)

48. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Residential & Real Estate

49. $50M – Small Businesses

50. $50M – Small Businesses
• Criteria
–Owner Operated - Passionate
–Helps Build Community
–Execution Ability
–Sustainable
–Unique or First or Best at Something
–Story-worthy

51. Natalie

52. Natalie

53. Natalie

54. Natalie

55. Natalie

56. Natalie

57. $50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

59. $50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

60. $50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

61. $50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg

62. $200M – Residential & Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

63. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company

64. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City

65. Fremont St. & Las Vegas Blvd.

66. Speaker Series
• Search Inside Yourself
• Why Non-Experts are Better at Disruptive
Innovation
• How Cat Videos Are Changing the World
• Learning Anytime and Anywhere – How Cities
are Making Learning Fun and Relevant
• Unleashing Your Super Brain – How to Boost
Your Memory & Learn Faster

67. Speaker Series
• The Four Methods to Get Anyone to Do
Anything
• Surfing, Science, and Accelerating Social
Change.
• Radically Reinventing Community
Development

68. We believe everyone has something to
share!

69. School of Downtown - SkillShare
• Improv
• Chinese Medicine – Path to Wellbeing
• Tea Brewing
• Birdhouse Making
• Step by Step Canvas Painting
• Scale Model Building

70. Focusing on Kids and Families

73. School of Downtown – Kids Edition
• Painting on Canvas
• Lego classes
• Make handcrafted paper and greeting cards
• Photography 101
• Creating your own short film
• Floral design
• Calligraphy

74. 50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

75. 75% Will Live In Cities in
Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

76. WHY DO THIS?

77. WHY DO THIS?
We live here

78. WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain
more employees

79. WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain
more employees
City – Help revitalize downtown

80. WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain
more employees
City – Help revitalize downtown
World – Help inspire other cities

81. What will people say about
downtown?

82. “Downtown Vegas Will Make You
Smarter”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

83. “Downtown Vegas is the
City of Possibilities”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

84. “Downtown Vegas is all about
community”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

85. “Downtown Vegas is a Great Place
to Raise Families”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

86. TOUR ZAPPOS AND DOWNTOWN!
Email Me:
Downtown Project
Downtown Project Kids
Jamie@zappos.com
Speaker Series:
Downtownspeakerseries.com
Kids classes:
Downtownfamilyseries.com