Designing For User Experience

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Designing For User Experience

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Designing For User Experience

  1. 1. Designing For User Experience James Gagliardi oneNetworkDirect Lab, Santa Monica, California
  2. 2. James Gagliardi • Group Vice President, UX/D at Digital River • Lead Best Practices Consortium  • 13 years in web field • Former Guinness World Record Holder @jamesgagliardi James Gagliardi Who am I?
  3. 3. The overall satisfaction a user has when  using a product or system.  User Experience
  4. 4. Desirable Credible Usable Accessible  UX Hierarchy of Needs
  5. 5. Accessible http:/www.flickr.com/photos/markkelley/1022720488//
  6. 6. Usable http://failblog.org/2009/04/03/door‐fail‐3/
  7. 7. Credible http://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg
  8. 8. Desirable IPhone 3G
  9. 9. UX Honeycomb 7 facets of user experience design, Peter Morville
  10. 10. Findable Google
  11. 11. Useful Spork
  12. 12. UX Wheel User Experience Wheel, Magnus Revang
  13. 13. UX Scorecard
  14. 14. If You Build It… Field of Dreams (Dubuque County, Iowa)
  15. 15. …will they come? http://www.flickr.com/photos/orliy1/856685651/
  16. 16. Differentiate  http://www.flickr.com/photos/nanoudoyle/2675283015/
  17. 17. Satisfied Excitement Generators Competitive Needs Needs Not  Needs  Fulfilled Quality & Capabilities Fulfilled Basic Expectations User Satisfaction Not Satisfied Kano Model Kano Model, Noriaki Kano
  18. 18. Persuade http://www.flickr.com/photos/blogdog/49799333/
  19. 19. Product Comparisons Mac vs. PC, Apple
  20. 20. Price Anchoring Grande Dark Roast, Starbucks
  21. 21. Price Framing Popcorn  Buckets, Popcorn Machine Shop
  22. 22. Scarcity Iphone 3G Release, NorthPark Mall, Catherine Cuellar
  23. 23. Social Proof http://www.flickr.com/photos/n0thing/41751214/
  24. 24. Do Site Optimization  (Test / Listen) Can Performance Design Will Persuasion Design Designing For User Experience
  25. 25. Designing For User Experience @jamesgagliardi http://www.flickr.com/photos/davidwilliamgold/3118564867/

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