Designing For User Experience

1. Designing For User Experience
James Gagliardi
oneNetworkDirect Lab, Santa Monica, California

2. James Gagliardi
• Group Vice President, UX/D at Digital River
• Lead Best Practices Consortium
• 13 years in web field
• Former Guinness World Record Holder
@jamesgagliardi
James Gagliardi
Who am I?

3. The overall satisfaction a user has when
using a product or system.
User Experience

4. Desirable
Credible
Usable
Accessible
UX Hierarchy of Needs

5. Accessible
http:/www.flickr.com/photos/markkelley/1022720488//

6. Usable
http://failblog.org/2009/04/03/door‐fail‐3/

7. Credible
http://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg

8. Desirable
IPhone 3G

9. UX Honeycomb
7 facets of user experience design, Peter Morville

10. Findable
Google

11. Useful
Spork

12. UX Wheel
User Experience Wheel, Magnus Revang

13. UX Scorecard

14. If You Build It…
Field of Dreams (Dubuque County, Iowa)

15. …will they come?
http://www.flickr.com/photos/orliy1/856685651/

16. Differentiate
http://www.flickr.com/photos/nanoudoyle/2675283015/

17. Satisfied
Excitement
Generators
Competitive
Needs
Needs Not Needs
Fulfilled Quality & Capabilities Fulfilled
Basic
Expectations
User Satisfaction
Not Satisfied
Kano Model Kano Model, Noriaki Kano

18. Persuade
http://www.flickr.com/photos/blogdog/49799333/

19. Product Comparisons
Mac vs. PC, Apple

20. Price Anchoring
Grande Dark Roast, Starbucks

21. Price Framing
Popcorn Buckets, Popcorn Machine Shop

22. Scarcity
Iphone 3G Release, NorthPark Mall, Catherine Cuellar

23. Social Proof
http://www.flickr.com/photos/n0thing/41751214/

24. Do
Site Optimization
(Test / Listen)
Can
Performance Design
Will
Persuasion Design
Designing For User Experience

25. Designing For User Experience
@jamesgagliardi
http://www.flickr.com/photos/davidwilliamgold/3118564867/