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Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010

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Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010

  1. 1. The Lazy Person’s Guide to a Better World Advantages of Doing The Least You Can Do™ UX Lx 14 May 2010 © 2010 Steve Krug
  2. 2. And now for something… <ul><li>… somewhat different </li></ul><ul><li>Short books, short talk </li></ul><ul><li>20 minutes of slides, 20 minutes of questions </li></ul><ul><li>Questions can be about anything </li></ul><ul><ul><li>Except that brief period in the late 70’s </li></ul></ul>© 2001 Steve Krug © 2010 Steve Krug
  3. 3. About the title <ul><li>I am lazy </li></ul><ul><ul><li>Could happily watch Law and Order reruns eight hours a day </li></ul></ul><ul><li>But this isn’t about being lazy: It’s about being effective </li></ul><ul><li>I do believe you should do as little as possible when fixing usability problems </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  4. 4. How I spent 2009 © 2001 Steve Krug © 2010 Steve Krug
  5. 5. As Jakob said… <ul><li>There aren’t enough usability professionals to go around </li></ul><ul><li>Everyone should be doing their own usability testing </li></ul><ul><li>This is about a few things I learned while writing the new book </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  6. 6. What’s funny about this? <ul><li>Have you ever gone to a Web site and run into a serious usability problem? [Show of hands] </li></ul><ul><li>Did you find yourself thinking “How can they not have noticed this? And fixed it?” </li></ul><ul><li>Did you go back months later and it was still there? </li></ul><ul><li>I’m going to tell you how that happens, and how to avoid it </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  7. 7. Uasbility testing works <ul><li>If you’ve done any testing, you know it works </li></ul><ul><li>Uncovers lots of problems quickly </li></ul><ul><li>Wonderful </li></ul><ul><li>But I’ve finally realized this is part of the problem </li></ul><ul><li>It takes far less resources to find problems than to fix them </li></ul><ul><li>You can find more in a day than you can fix in a month </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  8. 8. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix © 2010 Steve Krug
  9. 9. Things I have learned <ul><li>It’s easy to get seduced into fixing the easier problems first </li></ul><ul><li>As a result, the most serious usability problems often remain for a long time </li></ul><ul><li>So I’m going to try to convince you to do two things </li></ul><ul><li>If you’re naturally lazy like me, you’ll embrace them happily </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  10. 10. My solution <ul><li>Two of the six maxims in my book: </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  11. 11. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems. © 2010 Steve Krug
  12. 12. Why <ul><li>Because it’s easy not to </li></ul><ul><ul><li>Serious problems are often there not because you weren’t aware of them, but because you don’t know how to fix them </li></ul></ul><ul><ul><li>Fixing simple problems is easier, more appealing </li></ul></ul><ul><li>Because you think you’ll fix them eventually </li></ul><ul><ul><li>Hate to duplicate effort </li></ul></ul><ul><ul><li>The “next version” fallacy </li></ul></ul><ul><li>People will continue to suffer </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  13. 13. © 2001 Steve Krug ruthlessly impiedosamente © 2010 Steve Krug
  14. 14. It starts with the observers <ul><li>Instruct the observers </li></ul><ul><li>After each session, write down the three most serious problems you observed </li></ul>© 2001 Steve Krug © 2010 Steve Krug
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  17. 17. The debriefing <ul><li>Over lunch (or dinner) </li></ul><ul><li>Right after the three test sessions </li></ul><ul><li>Objective: Deciding what you’re going to commit to fixing before the next round of testing </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  18. 18. The debriefing <ul><li>Go around the room </li></ul><ul><ul><li>Everyone contributes from their list of nine problems </li></ul></ul><ul><ul><li>Write on easel pad </li></ul></ul><ul><ul><li>Leave some space for improvements/amendments </li></ul></ul><ul><ul><li>People can say “Me too!” </li></ul></ul><ul><ul><li>Treat all contributions with respect </li></ul></ul><ul><ul><li>Not discussing yet </li></ul></ul><ul><ul><li>Stick to observed problems! </li></ul></ul>© 2001 Steve Krug © 2010 Steve Krug
  19. 19. The debriefing <ul><li>Decide which are most serious </li></ul><ul><ul><li>Some magic happens here </li></ul></ul><ul><ul><ul><li>Voting </li></ul></ul></ul><ul><ul><ul><li>Dictatorship </li></ul></ul></ul><ul><ul><ul><li>Hybrid </li></ul></ul></ul><ul><ul><li>Not usually as hard as it seems BECAUSE THEY ALL SAW THE SAME BEHAVIOR </li></ul></ul><ul><ul><li>Number them </li></ul></ul><ul><li>Copy the numbered list </li></ul><ul><ul><li>Ten is probably enough </li></ul></ul><ul><ul><li>Leave space in between </li></ul></ul>© 2001 Steve Krug © 2010 Steve Krug
  20. 20. The debriefing <ul><li>Start at the top </li></ul><ul><li>Work down the list </li></ul><ul><li>Come up with rough idea of how you’ll fix them </li></ul><ul><ul><li>who will do it </li></ul></ul><ul><ul><li>the resources required </li></ul></ul><ul><li>When you’ve allocated the resources you can commit in next month, STOP! </li></ul><ul><ul><li>Tear off the rest of the list </li></ul></ul><ul><ul><li>Crumple it up </li></ul></ul><ul><ul><li>Throw it away </li></ul></ul><ul><ul><ul><li>Thanks to Susan Weinschenck </li></ul></ul></ul>© 2001 Steve Krug © 2010 Steve Krug
  21. 21. © 2001 Steve Krug When fixing problems, always do the least you can do™. © 2010 Steve Krug
  22. 22. Tweak, don’t redesign <ul><li>It’s easy to get sucked into redesigning </li></ul><ul><ul><li>Observed: “He had trouble with that menu.” </li></ul></ul><ul><ul><li>Temptation: “We should redo the navigation.” </li></ul></ul><ul><li>Don’t!!!!! </li></ul><ul><li>Find the smallest change you can make that will eliminate the serious problem for most people </li></ul><ul><li>Don’t get sucked into making the “perfect fix” </li></ul>© 2001 Steve Krug © 2010 Steve Krug
  23. 23. © 2001 Steve Krug © 2010 Steve Krug
  24. 24. © 2001 Steve Krug © 2010 Steve Krug
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  27. 27. Do less, be happy © 2001 Steve Krug © 2010 Steve Krug
  28. 28. Thanks for all the fish <ul><li>Send any questions, feedback, gripes to </li></ul><ul><ul><li>[email_address] </li></ul></ul>© 2001 Steve Krug © 2010 Steve Krug

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