An introduction to the editorial approach and services of my company, NetWorld Alliance.

1. Media Associations Strategic Partners Events

2. Our business model, from the beginning... Connect buyers with sellers. More than 257,000 unique visitors per month More than 110,000 e-mail newsletter subscribers More than 9,700 leads delivered to advertisers per month

3. It starts with interest in solving challenges... Looking for a competitive edge Keeping up with industry trends Searching for new solutions Researching best practices Investigating new opportunities Search Engines Tradeshows & Conferences Social Media

4. It starts with interest in solving challenges... News & Features Research Centers Videos Blogs Company & Product Showcases Guides & Special Reports White Papers & Case Studies Email Newsletters Associa-tions Events COLLABORATION YOUR COMPANY Webinars Looking for a competitive edge Keeping up with industry trends Searching for new solutions Researching best practices Investigating new opportunities

5. ... and it ends with interest in YOU! YOUR COMPANY Looking for a competitive edge Keeping up with industry trends Searching for new solutions Researching best practices Investigating new opportunities LEAD LEAD LEAD LEAD LEAD

6. A high-quality audience! AUDIENCE BY JOB TITLE Data from annual reader surveys (2009) Senior Decision Makers Chairman, Owner, Partner, President, CEO, EVP / SVP / VP, CFO, CIO, COO, Managing Director 44% Others (including consultants) 11% Decision Makers & Key Influencers Director, Manager, Supervisor, Leader & Other Management Level Titles 45% 89% Senior Decision Makers or Key Influencers

7. Readers engaged in buying! Determine needs Perform technical evaluations Specify/recommend products and services Select vendors and brands Give final authorization ROLE IN PURCHASING DECISIONS 90% Active in buying decisions for their company or organization Data from annual reader surveys (2009)

8. Readers appreciate great content! 94% Rate our content as GOOD to EXCELLENT for DEPTH OF ANALYSIS 94% Rate our content as GOOD to EXCELLENT for OBJECTIVITY 98% Rate our content as GOOD to EXCELLENT for OVERALL QUALITY Data from annual reader surveys (2009)

9. Strong influence on audience! Shared or discussed content with others Requested additional info from an advertiser Visited an advertiser’s website Recommended purchase of advertised product/service Considered an advertised product/service Visited an advertiser’s booth at a tradeshow ACTIONS TAKEN AS A RESULT OF READING 95% Have taken at least one of these actions Data from annual reader surveys (2009)