Dirty Boyz Play Clean is a fun, edgy grooming line that speaks to the gay male population.

1. FOR IMMEDIATE RELEASE
Innovative Grooming Line for Gay Men Fills Void in Skin Care Industry
Contact:
Linda Jakubus
Jaku Bodycare Inc.
515 County St.
Milan, MI 48160
Phone: (734) 330-4586
Email: jakubus@sbcglobal.net
Web: http://www.dirtyboyzplayclean.com
MILAN, MI – October 1, 2010: Out of the closet and into the shower, gay men clean up with the
Dirty Boyz Play Clean line of body care products. Jaku Bodycare Inc, a boutique manufacturer of
luxury artisan body care products, announced the launch of Dirty Boyz Play Clean, a unique
grooming line exclusively for gay men.
Included in its extensive line of high performance grooming products, Dirty Boyz Play Clean
features anti-aging products, skin moisturizers, body washes and natural soaps. Also offered are
shampoo and conditioner bars handy for travel, candles, shaving products and gift baskets
specific to the needs and tastes of gay men.
While working as a chemist for a major auto manufacturer, it became evident to Jaku Bodycare
owner, Linda Jakubus, that there were no suitable products available in the marketplace to
adequately protect the skin from the harsh environment of a manufacturing facility. Drawing on
her experience as a chemist and her medical background, Jakubus decided to create her own
line of high quality skin care and body products. After extensive market research, Jakubus
discovered her products were perfectly suited for the gay male market.
Says Linda Jakubus, owner of Jaku Bodycare, “Gay men are stylish and appearance-
focused and they demand high quality products. The gay community has been largely
ignored by the personal care manufacturing giants, even though the market is there. The
gay community is underserved and we intend to change that.”
Research and development for the Dirty Boyz Play Clean line included direct input from members
of the gay male community. Particular focus was placed on pairing products with terminology that
is familiar among gay men. “We had a great time developing and naming the products and our
customers love what we came up with,” says Gregory Muncie, a gay male who consulted with
Jakubus on the products.
Linda Jakubus, MS, PA-C., is the owner of Jaku Bodycare and founder of the Dirty Boyz Play
Clean line. Jakubus holds a Bachelors degree in Biology and a Masters degree as a Physician’s
Assistant (PA). More information can be found at http://www.dirtyboyzplayclean.com
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