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SOCIAL MEDIA INSIGHTS FROM INDUSTRY EXPERT

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Mark Graham
Mark Graham

An overview of why social media is an effective marketing tool within the promotional products industry. This presentation also focuses on several examples from RIGHTSLEEVE.COM on how social media can be deployed within the industry

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SOCIAL MEDIA A view from inside the industry Mark Graham, RIGHTSLEEVE.COM
Mark Graham ,[object Object],[object Object],[object Object]
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Years it took to reach a market audience of 50 Million ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Karl Fisch, Scott McLeod, and Jeff Brenman
Throughout this presentation …
I want you to keep 3 things in mind
#1. The immutable law of sales ,[object Object]
#2. Our biggest challenge ,[object Object]
#3. Buying behaviour ,[object Object]
In the next 90 minutes … ,[object Object],[object Object],[object Object]
A Social Media Primer ,[object Object],Image credit http://www.flickr.com/photos/matthamm/2945559128
Why invest in social media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Success Stories
Customer Service
 
Damage Control
 
Lead Generation/Recommendations
[object Object],[object Object],[object Object],[object Object],[object Object]
Talk about an emotional connection! Audience = 57,500 people Cost = zero
Turning Customers into Fans
 
Market Positioning
“ Bridging the gap between all generations of Promotional Product professionals” Facebook Groups done right
Real Time Feedback (Good)
Real Time Feedback (Not so Good)
Contests
 
 
Recruiting Tool
 
Content is King
Visibility
What you can do now
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BE WARNED! Social Media is not for everyone. ,[object Object],[object Object],[object Object],[object Object]
 
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Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@RIGHTSLEEVE

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