An overview of why social media is an effective marketing tool within the promotional products industry. This presentation also focuses on several examples from RIGHTSLEEVE.COM on how social media can be deployed within the industry

1. SOCIAL MEDIA A view from inside the industry Mark Graham, RIGHTSLEEVE.COM

5. Throughout this presentation …

6. I want you to keep 3 things in mind

12. Why invest in social media?

13. New way of engaging clients

14. Point of Differentiation

15. Builds Trust

16. Cost Effective

17. Communication Tool of Next Generation

18. Distribution platform for your content

19. Thought Leadership in your Niche

20. Success Stories

21. Customer Service

23. Damage Control

25. Lead Generation/Recommendations

27. Talk about an emotional connection! Audience = 57,500 people Cost = zero

28. Turning Customers into Fans

30. Market Positioning

31. “ Bridging the gap between all generations of Promotional Product professionals” Facebook Groups done right

32. Real Time Feedback (Good)

33. Real Time Feedback (Not so Good)

34. Contests

37. Recruiting Tool

39. Content is King

40. Visibility

41. What you can do now

47. @RIGHTSLEEVE