The characteristics mentioned above are the main rules accompanying social media marketing which you can achieve by doing the following tips:

1. 5 Ways Social Media
Marketing Helps
Boost Your Website
Traffic

2.  Businesses are now learning to join the trend of publishing
content via the use of a website. However, recent surveys
show that creation and updating of your own website only
help a little to boost your profits and make your business
known.
 What you need now is to build your audience base and do
your best efforts to increase traffic to your websites. In today’s
digital age, driving traffic to your websites is possible with the
help of social media. The share functionality of social media
can be used to your advantage. Now, how can social media
marketing really help boost your website traffic?

3. Boosting Website Traffic Through
Social Media Marketing
 Social referrals are being used heavily than referrals from
searches. If you are a marketer hoping for an increase in
revenue, then investing in social media can help you achieve
your goal. The number one choice of individuals nowadays is
Facebook. Facebook’s traffic share expanded by almost 60%
in a span of one year (December 2013 to December 2014).
You have to also think about the ability of social media to
entice people and drive traffic to your site. To make it simple,
the larger your social media presence is, the more traffic you
can expect to your website.

4. The Strategies in Boosting Website
Traffic Through Social Media
Marketing
 The characteristics mentioned above are the main rules
accompanying social media marketing which you can
achieve by doing the following tips:

5. 1. You have to learn that each social
network is unique from the other.
 Nonetheless, the most important characteristics that you have
to possess for a successful social media marketing is to
ensure the following:
 You must be ready 24/7 for your customers.
You have to take care of your brand loyalists.
You have to nurture potential buyers.

6. 2. Remember to have striking content
 Your visual posts can significantly impact your profits. The
best visuals are those that can stand out among the
competition; those that can speak about you deeply; those
that tell stories and how amazing is your product. Hence,
visuals must be well-planned and not just mere photographs
that you took in a second.

7. 3. Remember to have your content
easily shared
 For a successful social media marketing, Your content should
also be easy to share. In a world where most people are
mobile dependent, use of social media plugins compatible
with mobile devices is a must. Nearly 50% of online content
is being accessed through the use of a mobile device.
However, it is not enough that you put social media buttons,
you have to locate them strategically in your design. If you
distract your readers, they might just opt to leave your page
- making you lose a chance to have a sales lead.

8. 4. Remember to employ SEO
techniques
 It would also be helpful if you improve your search engine
optimization (SEO) practices. Social media marketing can be
more successful if you integrate the best SEO practices into
your content. Remember with SEO, you are like hitting two
birds with one stone, which are: helping you drive traffic to
your website and also increasing your ranking which can
affect buyer persuasion. Search results can impact the buying
decision of the public.

9. 5. Remember to follow a calendar
 Nonetheless, social media marketing has its own set of
guidelines that you need to follow. One of these is to ensure
that you follow a social media calendar to avoid bombarding
your audience with repetitive content. It will help if you build
a concrete and tactical schedule regarding your publishing
habits.

10. How Effective Social Media Marketing
Can Convert into Website Traffic
 To make sure that your use of social media marketing really
works, you have to take heed of the above-mentioned tips.
To be competitive in this world where e-commerce rules a
big chunk of the market, putting the right strategy and social
media marketing ploy can mean an increase in the level of
brand awareness, website traffic, and conversions and most
especially, gain a high level of customer engagement and
loyalty. This, in turn, can mean so much for your business
growth.

11. Finally, to gauge the effectiveness of
your social media marketing, you
have to always monitor your results.
This is to ensure that the strategies
you employ really work.