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BMW case study analysis

Marketing

Founded 7 March 1916; 101 years ago
Headquarters Munich, Bavaria, Germany
Products Luxury vehicles, sports cars, motorcycles, bicycles
Revenue €94.163 billion (2016)
Number of employees 124,729 (2016)

•Baby Boomers
and
Professional
yuppies
•Upper
Conservatives
BMW’s
Target
Market

X Series
Upper Liberals
Extracurricular Activities
Bigger Cars
High performance luxury

What does it
all mean??
History
BMW group
Market share
Target Marketing
Market Segmentation
Variables
Target Customers
Tagline
Competitors

Created by Jahnavi Kaza , GNITS, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow

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Ppt

1. Bayerische Motoren Werke

4. BMW GROUP

5. Founded 7 March 1916; 101 years ago Headquarters Munich, Bavaria, Germany Products Luxury vehicles, sports cars, motorcycles, bicycles Revenue €94.163 billion (2016) Number of employees 124,729 (2016)

7. MARKETING SEGMENTATION VARIABLES

10.

11. PSYCHOGRAPHIC SEGMENTATION

12.

13. BEHAVIORAL SEGMENTATION

14.

15. •Baby Boomers and Professional yuppies •Upper Conservatives BMW’s Target Market

16.

17. X Series Upper Liberals Extracurricular Activities Bigger Cars High performance luxury

18. PERFECT TAGLINE!

19. COMPETITIVE LANDSCAPE

20. What does it all mean?? History BMW group Market share Target Marketing Market Segmentation Variables Target Customers Tagline Competitors

21. Created by Jahnavi Kaza , GNITS, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow

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