made by- bms student jagruti godambe

1. Public relation
management

2. Under the guidance of
Prajakta mam
S.Y. BMS (A)
Group No. 6

3. Press and
public
relations

4. Group members
Vijaya Dalvi 7417
Pooja Gaikwad 7426
Neha Gengaje 7430
Jagruti Godambe 7434
Kirti Juwatkar 7442
Vaishali khare 7448

5. Flow of presentation
1. Introduction
2. Pr and press relations
3. Press conference
4. Guidelines of holding a press conference
5. Press release
6. Characteristics of good press release
7. Conclusion
8. Bibliography
9. Webliography

6. Guess who am I ?
I am white in color
The day begins with me

7. Press relations

8. Apple PR's dirty
little secret
Apple’s PR maintains black list of
journalists that it refuses to talk
to
By- jason o’ grady ( journalist of Apple company )

9. Navneet news house
Navneet company has projected
its image to the public by
introducing navneet news house –
“ CHILDREN’S WEEKLY NEWSPAPER.”

10. PR and Press Relations
1. Powerful media
2. Provide correct information
3. Gain maximum advantage
4. Large organization

11. Press conference

12. Wal-mart continues lobbying
in US for India's entry.

13. press conference held at Uk to
launch nikon’s new compact disc

14. Panasonic held a press
conference for its product
lauch “smartvsvile”.

15. Press conference at which apple is
expected to debut a smaller version
of the ipad as well as to Apples mac
lines.

16. Guidelines of holding press
conference
Invitation
Proper follow- up
Different facilities for
conference
Media- kit

18. Press release

19. PRESS RELEASE LIST 2013
1. Tata Motors January sales at 61,660 nos. 01 Feb 2013
2. Tata Motors redefines the premium hatchback segment with the all 28 Jan,2013
3. Tata Motors Group global wholesales at 98,968 15 Jan,2013
4. Tata Motors doubles warranty period on Heavy Trucks to 4 years 07 Jan,2013
5. Tata Motors' flagship showroom for passenger vehicles 02 Jan,2013

21. Latest Press Release of Apple
Company
1. 29/1/2013 : Apple increases ipad with
retina display to 128 GB
2. 28/01/2013 : Apple updates ios to 6.1
3. 23/01/2013 : Apple reports record
results
4. 22/01/2013 : First year 13 first
quarter results conference call

22. Characteristics of good
press release
1. Brief
2. Simple language
3. Newsworthy
4. Factual truth
5. Suitable for publication
6. Answer to 5 w’s

23. Press release announcing the
launching of new website
Ananya Website Launched to Promote
Knowledge Sharing Across Bihar
Patna, Bihar, india, Friday, february 01,2013– (Business
wire india)
With the primary objective of creating awareness about
Ananya, the website provides an overview of the
partnership and will create a better understanding about
the program along with the various solutions used along
with the portfolio of investments in the state. The launch
of the website serves as a key milestone for the
programme and showcases the progress built through
this partnership. The aim is to create a better
understanding of the program that can spread its best
practices to other neighboring states.

24. conclusion
Public Relations without Press
Relations is like –
“ SHOES WITHOUT SOCKS ”

25. Bibliography
• Vipul bms series – ROMEO MASCARNEHAS
• TIMES OF INDIA newspaper
• MUMBAI MIRROR newspaper

26. webliography
• www.Management paradise.com
• www.moneycontrol.com
• Wikipedia
• www. Corporate watch.org
• www. Citehr.com

27. feedback

28. THANK YOU