Automated meta-tagging paves the path to personalised learning thus becomes key to the future of educational publishing.

1. ARTIFICIAL
INTELLIGENCE
IN PUBLISHING
MAKING THE IMPOSSIBLE POSSIBLE

2. TECHNOLOGY
IS MAKING
EDUCATION
MORE PERSONAL

3. BUT PUBLISHERS ARE STRUGGLING TO
NAVIGATE THE TECHNOLOGICAL CHANGES
‣ On one hand, publishers want to create
more content for personalized learning
experiences…
‣ ...but on the other hand are the difficult
realities of the content management
complexity and workload.

4. PERSONALIZED
LEARNING RELIES
ON TWO DIFFICULT
REALITIES

5. 21
FLEXIBILITY IN
MANAGING IT
That content also must
be agile and free from
a core curriculum
so a smart content
management solution
can find it in the
first place.
LOTS OF CONTENT
FOR STUDENTS
TO USE
Publishers are now
under increased
pressure to produce
a wider variety of
content at a faster
rate than ever before.

6. METADATA
TAGGING IS THE
KEY TO FLEXIBLE
CONTENT
MANAGEMENT

7. Every publisher relies on metadata tagging
for publishing success. This metadata
(“data about data”) can be (but isn’t limited to):
‣ Subject matter
‣ Topic
‣ Keywords
‣ Learning level
‣ Content length
‣ Content Source
‣ Taxonomy
(i.e. Bloom)

8. PUBLISHERS
CAN TAG
METADATA
MANUALLY... OUTSOURCED
Or by outsourcing it to companies
around the world.
IN-HOUSE
By hiring an internal team of data
entry professionals who have strict
guidelines on how to tag the content.

9. BUT MANUAL METADATA TAGGING
HAS MULTIPLE PROBLEMS…

10. THE PROCESS OF MANUALLY TAGGING
METADATA IS EXPENSIVE, LABORIOUS,
AND PRONE TO HUMAN ERROR
Humans get tired and bored—they
might be thinking about their next
vacation, not whether a text belongs
in a ‘physics’ or ‘math’ category.

11. WE’VE DISCOVERED FROM ONE CUSTOMER
THAT…
Of data can
be missing with
human-powered
metadata tagging.40%
Read more: How Accurate is Artificial Intelligence in Content Management?

12. THIS CREATES FRUSTRATION
FOR PUBLISHERS…

13. ‣ Authors waste time re-creating materials
that already existed in the database but
which are untraceable.
‣ Content managers are buried under
mountains of materials that they need
to keep track of.
AS A RESULT, ACHIEVING EFFECTIVE
CONTENT MANAGEMENT IS OVERWHELMING

14. HOWEVER, WHEN PUBLISHERS
HAVE THEIR METADATA ACCURATELY
TAGGED, THE RESULT IS
‘SMART CONTENT’[a fully agile system that uses properly tagged
metadata to create optimized content libraries]

15. ARTIFICIAL
INTELLIGENCE
MAKES TAGGING
METADATA EASY

16. By automating metadata-tagging via ‘smart
automation’, AI takes over the heavy lifting
of the process. It can replace the boring data entry
work of filling in authorship and content
classification and do this at a much faster (and
potentially more accurate) rate than humans.
Read more: How Accurate is Artificial Intelligence in Content Management?

17. AT EDIA, WE AUTOMATE
SMART CONTENT CREATION WITH A
PROPRIETARY TECHNOLOGY CALLED
360AI

18. You can learn more about 360AI here
360AI is an artificial intelligence
engine that’s designed to make
metadata tagging easier, faster,
and more accurate.
The engine automatically tags
metadata, reducing the painstaking labor that
goes into the publication process. It was created
specifically for educational publishers in mind.

19. BENEFITS OF 360AI FOR PUBLISHERS INCLUDE:
No more wasting time
creating content that
already exists.
360AI allows you to
better repurpose what
you already have in
your library through the
content reuse and
smart-search tools.
A better overview
of existing content
360AI offers a set of
AI capabilities so that
content managers can
search, curate, reuse
and create smart and
adaptive content at
lower costs. Ultimately,
360AI is able to shorten
time-to-market
Future proof with
smart content
Give your content
managers and authors
some peace of mind.
With 360AI they’ll
be able to focus
on the more creative
parts of their jobs,
not stuck doing
boring data entry.
Boosted efficiency

20. AUTOMATION IS A COST-SAVING INVESTMENT!
‣ Manual metadata tagging costs (on average)
about € 2 – € 5 per content item.
‣ 360AI services start at 1/10 of the costs
of manual metadata tagging.
‣ Automation can also works continuously —
meaning a faster metadata tagging process.
Read more: How Accurate is Artificial Intelligence in Content Management?

21. READY
FOR
SMART
CONTENT?

22. IT’S EASY TO GET STARTED
- CHECK OUT OUR APIS -
360AI provides Artificial Intelligence capabilities delivered
as APIs that can be integrated into your publishing
workflows.Our APIs accelerate the time-to-market
in accordance to your publishing cycles
CONTENT
PRE-PROCESSOR
ENTITY
EXTRACTOR
TOPIC
CLASSIFIER
READABILITY
ANALYSER
SIMILARITY
ANALYSER
CONTENT
PRE-PROCESSOR
ENTITY
EXTRACTOR
TOPIC
CLASSIFIER
READABILITY
ANALYSER
SIMILARITY
ANALYSER

23. Click here to schedule a consultation
We can help with that!

24. THIS SLIDEDECK IS PRESENTED TO YOU BY
Tesselschadestraat 11
1054 ET Amsterdam
+31 (0)20 716 36 12
360ai.nl
Images by pexels.com and Maarten van der Wal. | All rights reserved EDIA BV