Defining Intelligent Content
“When you are finished changing, you are finished.”
Joe Gollner, M.Phil.
Gnostyx Research Inc.
21 March 2015
This material is provided under the following Creative Commons license:
Attribution-Noncommercial-NoDerivs 3.0 Unported
This paper attempts to define intelligent content in a new and hopefully fresh way. While
still compatible with previous efforts to define intelligent content, and to describe its utility,
this attempt consciously adopts new language in the hope that doing so will provide
practitioners with some novel tactics for explaining the nature, purpose, and value of
This paper emerged in response to, and in conjunction with, discussions that occurred in
early 2015 between Ann Rockley, Scott Abel, Charles Cooper, and Joe Gollner on the topic
of how intelligent content might be repositioned so to resonate with a wider audience. The
imprint of those exchanges can be seen throughout this paper.
For another perspective on the subject, see the whitepaper “The Emergence of Intelligent
Content: The Evolution of Open Content Standards and their Significance” (2009).