1. News Without Paper?
New Opportunities
for Print Brands in Digital Media
WAN-IFRA America Latina
JACK GRIFFIN
SANTIAGO DE CHILE
APRIL 25 - 26, 2012

2. My Journey
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3. Our Agenda Today
1. North American Newspapers: A Cautionary Tale
2. Digital Transformation
3. Newspaper Industry Reinvention: Ten Ways Ahead
4. Five Questions for Innovators
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4. Circulation Declines in U.S. and Europe
Source: NAA 4

5. U.S. Newspaper Ad Revenues Down by Half
U.S. NEWSPAPER ADVERTISING REVENUE
(US$ MILLIONS)
2005 - 2011
Source: NAA 5

6. A Shrinking Industry
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7. Cost Cutting – Catching a Falling Knife
U.S. newsrooms are more than 25% smaller than they were in 2007.
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8. Equity Value Destruction
$3.5 Billion
$200 Million
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9. “ A new medium is never
an addition to an old
one, nor does it leave
the old one in peace. It
never ceases to
oppress the older
media until it finds
new shapes and
positions
for them.
– Marshall McLuhan,
”
Understanding Media, 1964
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10. Digital Transformation
1961 2011
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11. A Connected, Mobile World
7 Billion People
as of November 2011
(and growing!)
77% Connected
by mobile devices
5.3 Billion at the end of 2010; U.N. Telecommunications Agency, http://www.itu.int 11

12. U.S. Smart Mobile Devices Will Top 200 Million in Use in 2013
MORE THAN 250% INCREASE 2010-2015
300.0
253.7
250.0
228.1
201.4
200.0
Millions of Units
167.4 148.6
133.0
150.0
123.8 119.9
SmartPhone
106.7
100.0 Tablet
71.0
90.1
50.0 95.1 105.1
60.2 81.5
60.7
33.7
0.0 10.8
2010 2011 2012 e 2013 e 2014 e 2015 e
U.S. Ownership of Devices by Year
Source: Forrester Research 2-12 for Tablets; eMarketer 12-11 for SmartPhones e = estimate 12

13. Newspaper Industry Disrupters
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14. Four Centers of Digital Gravity
Facebook Google
Amazon Apple
Source: CoRise, October 2011 14

15. 68% of All Online Advertising in 2011
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16. Search — “You Find It”
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17. Social — “It Finds You”
# REGISTERED USERS
2 BILLION 150 MILLION
500 MILLION 10 MILLION
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18. • 133 million Americans are active users; 750 million worldwide
• Latin America is the fastest-growing region
• U.S. users average 26 minutes/session vs. 3.5 minutes for
newspaper sites
• $4 billion in 2011 ad revenue
• By 2015, will account for 20% of all digital display ads (Source: PewCenter)
• Moving aggressively into local – zip codes – and mobile
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19. Social=Search as Source of Traffic
Source: Hitwise 19

20. News Without Paper
• First for-profit online news organization to win a
Pulitzer Prize for reporting
• #2 news site on the web (Source: Comscore)
• Aggressive use of facebook connect: 7 of the top 20
political stories shared on facebook in 2011 came from
the Huffington Post (Source: facebook)
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21. News Without Paper
• Non-profit devoted to reporting and publishing
investigative journalism “with moral force”
• Winner of two Pulitzer Prizes in two years,
including first for an online news organization
• 90+ media partners who publish particular stories
exclusively
• Twitter=118,000; facebook=30,000
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22. Social Changes News
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23. Social Changes the World
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24. 24

25. 1. Paid Digital Content
2. Mastering Mobile
3. User-generated Content
4. Social Media & Aggregation
5. Targeted Digital Advertising
6. E-commerce
7. Marketing Services
8. Online & Mobile Video
9. Deals & Digital Coupons
10. Events
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26. 1. Paid Digital Content
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27. 2. Mastering Mobile
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28. 3. User-generated Content
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29. 4. Social Media & Aggregation
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30. 5. Targeted Digital Advertising
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31. 6. E-commerce
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32. 7. Marketing Services
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33. 8. Online & Mobile Video
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34. 9. Deals & Digital Coupons
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35. 10. Events
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36. Empirical Questions
1. Culture: Have I established a culture of innovation?
2. Capital: Am I investing enough in the digital future
of my company?
3. Capabilities: Do I have the right people in the right jobs?
4. Costs: Is my cost structure sustainable?
5. Competition: Who is my REAL competition?
EmpiricalMedia.com
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37. WAN-IFRA America Latina
THANK YOU
Text FOLLOW JackGriffinEMA to 40404
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