Electronic Rewritable PaperBrand Name- Sparkling E-Paper Technology

1. Electronic Rewritable Paper
Brand Name- Sparkling E-Paper Technology

2. Name: Nafisa Ahmed
ID: 121011024
Name: Ishrat Zaman
ID-121011119
Name: Nabila Ahmed
ID: 121011151

3. Product Indication
Product Name: Electronic Rewritable Paper
 It is a rewritable paper consists of 500 pages
 It can be used instead of paper
 Recharging 1 hour it can be used for a week
 It can be used anywhere at daylight and night
 It is easy to carry and have light weight
 It doesn’t need extra ink or color to write.
Price: Taka 999.

4. Market Segmentation
Age: 16-40 years
 16-25years most of the people are student
 25+ to 40 years people are corporate person and use paper
to maintain their routine work and conduct their daily
work
Social Class:
 Upper-Upper
 Lower-Upper
 Upper-Middle

5. Evaluating the segments
 Virtually 10% consumer will go to buy our product
 Market is a growing-market
 The risk of competition is very little then any other
product as there is no such product
 Our company resources are sufficient enough for
producing the product and it is related with our present
company objectives

6. Segmentation Profile
 Status Conscious
 Stylish
 Comfort Conscious
 Want to use beneficial one
 Uniqueness

7. Target Marketing Strategy
Concentrated Marketing Strategy
 To produce the product in a proficient, well-organized way
by using our existing resources
 To focus the target group of customer
 Product its prices and programs will be customized,
modified more carefully and generally to the need of
defined segments
 Help us to market more efficiently targeting the product,
channel and communication programs toward target
consumers.

8. Positioning Statement
“If you are a technology lover and it’s all discovers then
why are you waiting for, come and pick a Sparkling
Electronic Rewritable Paper because it is waiting for you.”

9. Thank You……..