What is social login, how it works and the benefits of social login. Learn why businesses should add social login for consumers to register with this infographic. https://bit.ly/3q24bhN

1. Why Do Consumers Prefer Social Login
Consumers will find it easier to register and log in using social
login. Because of this, social login is becoming increasingly popular
among eCommerce brands and retailers aiming to convert visitors
into paying customers.
Consumers can use their existing login information from a social network provider like
Facebook or Google to authenticate. It simply means that a customer can sign into a
third-party website without having to create a new account.

2. Long registration forms and password recovery are eliminated by allowing users to
register and verify themselves with a single click through their existing social media
profile.
How Does Social Login Work
To implement social login, you don't need to put in a lot of effort. This is how it goes.
Step 1: When a consumer enters an application, he or she selects the chosen social
network provider.
Step 2: The social network provider receives a login request.
Step 3: After the social provider verifies the client's identity, the consumer is granted
access to the app.
Benefits of Social Login
Easy Registration: Social login simplifies, speeds up, and streamlines registration. It
allows customers to register with only one click, avoiding the time-consuming procedure
of creating a new account.
Increases consumer sign-up: Because social login allows for hassle-free registration,
the likelihood of a successful sign-up is higher. It also leads to a better consumer
experience on a platform.
Reduces cart abandonment: During the checkout process, online customers are
frequently required to complete mandatory registration. It's easy to ensure that
customers are checking in with a single click with social login, resulting in lower cart
abandonment.
Reduces bounce rate: For those who hate filling out registration forms, this is one of the
finest solutions. These customers will abandon a website without hesitation.
Implementing social login can lower bounce rates while also increasing average site
time.