BYOI (Bring Your Own Identity) is the new frontier. Learn what the future holds for BYOI for managing and securing your online accounts. https://bit.ly/3LeThy2

1. The Future of Bring Your Own Identity
Every digital consumer has been attracted by the concept of bringing
one's own identity with them. Allowing your customers to log inusing
their existing credentials makes it simple for them to create an
account with you, enhancing your overall conversion rate.
Today's consumers want a more smart experience. They don't want to have to create a
new ID every time they use a service. Instead, they're willing to use their existing digital
identity in a secure and convenient manner, with the ability to reuse it across multiple
domains.

2. As a result of this desire, businesses have devised a concept known as Bring Your
Own Identity (BYOI).
Instead of requiring customers to fill out long registration forms, you can allow them to
use their existing digital identity. Any of their social media accounts, such as Facebook,
Twitter, Google, or LinkedIn, could be used.
More importantly, with features like simplified registration (which is both quick and
secure), the BYOI trend can help businesses that are losing customers.
The Big Picture
BYOI is a critical aspect of securing user identities in 2021, with the pandemic requiring
enterprises to rethink their digital transformation. Bring Your Own Identity (BYOI) will
unlock the value of digital identities in the future, disrupting established access methods.
Many of your customers already have a digital identity, and BYOI allows them to use that
account instead of creating a new one. Allowing customers to log in with their existing
credentials makes it easy for them to create an account with you, raising your overall
conversion rate.
Identity Brokering
Identity Brokering is a method of authentication in which organizations/businesses do
not require customers to supply their credentials. An identity broker service, on the other
hand, operates as a link between the Identity and Service Providers, allowing them to
authenticate each other.

3. By adopting the industry-standard protocol OAUTH2, the identity broker service
makes BYOI easier. OAuth 2 (Open Authentication) is a framework that authorizes
and allows programs to have limited access to a user's accounts on HTTP services like
Facebook, GitHub, and DigitalOcean.
The LoginRadius Advantage
If you're a CSO or CIO searching for a platform that can function as a bridge between
several identity service providers, the LoginRadius CIAM platform is the ideal option.
With the LoginRadius platform, the possibilities are endless in terms of how you can
build up your login processes to best fulfill your customers' demands while also meeting
your business objectives. LoginRadius can integrate with any provider, allowing you to
provide ease and choice to your customers while maintaining an efficient back-end
architecture that ensures an automated and seamless experience.