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1. One trailerthatsuccessfullyfulfilsthe purposeof amovie trailerandevaluate how itisable todo
this.
The purpose of a movie traileris toattract an audience tothe film,these excerptsare usuallydrawn
fromthe mostexciting,funny,or otherwise noteworthypartsof the filmbutinabbreviatedform
and usuallywithoutproducingspoilers. A trailerIbelieve fulfils thatpurpose is‘Taken’.
The trailerbeginsbyshowingonscreendialogue givingfactsabouthumantraffickingwhichinstantly
tellsthe audience thatthe moviesnarrativeisbasedaroundthatsubject. The leadcharactersare
introducedstraightawayasafter some dialogue whichsays‘80% of all traffickedhumansare
females’there isafade intothe shotof a girl inher late teenstalkingwithherfatherwhoissaying
howshe is tooyoungto go on holidayonherown. This isbackedup withslow musicanda build-up
of tensionbeforeascene where the girl istaken. Thisfulfilsthe purpose of amovie trailerbecauseit
usesnoteworthypartsof the filmwhichexplainpartof the narrative withoutgivingawayany
spoilerstothe audience.
Anotherwaythe trailerfortakensuccessfullyfulfilshe role of the trailerisitcreatesusesclipsfrom
the movie tocreate excitementandattractan audience. There are a lotof shots whichare edited
togetherquicklyusingshortscenesandcutsbetweenthem.These scenescontainlotsof action,
explosions,gunfire andacar chase.Usingthese makesthe movie successfullytargetthe audienceof
people whoenjoywatchingactionmovies.
The trailerusesothertechniquestomake itexcitingaswell asjustclipsfromthe movie.The music
and nondiegeticsoundare usedinorderto create excitementforthe audience.Inthe firstpartof
the trailerspookypianomusicisusedwhichinstantlytellsthe audience thatthisisnotgoingto be a
comedyfilmorany sort of filmthatdoesn’ttake itself seriously.Betweenshotsthere are ‘bang’
noisesused.These helptobuildasense of tensioninthe movie there are alsoothernon-diegetic
soundeffectsusedlikeabuild-upof noise thatgetslouderasthe tensioninthe scenesincrease.
Lastlyfast pacedmusicisusedwitha quickdrum beatas the pace of the movie increaseswhichthen
slowsdownandgetslouderandquickertowardsthe endwhenthe tensionreachesitsclimax.All
these thingsmake the movie successful atcreatingexcitementforthe audience