Business Research

1. Business Research
Rafael Briseno, Chris Marion, Josh Harrocks
RES/351 Business Research
October 20, 2014
Gwenn Grondal

2.  Josh’s Nerd Squad needs to expand
Financing for expansion needs to be found
Competent personnel, a Brick and Mortar
location, and more advertising are
necessary
These can all be found, the issue that
remains is “Where” and “How”
The Problem

3. Build an in-depth business model
Supply all relevant financial records
Determine what credit score/equity do
you have
Supply the completed surveys that show
the need for the expansion
How can we convince financiers

4. We will be utilizing a survey to interview the
customers and collect the quantitative and
qualitative data.
 The targeted businesses to interview were
those determined to be the most dependent
on information technology (IT).
Data will be placed in categories and
analyzed by multiple variables: Demand,
importance, cost vs. profitability, required
resources and more.
How it will be done…

5. Survey Design
Questionnaire
Development
Interview
Schedule
Development
Data Sources
Quantitative Initial Analysis Qualitative
Data Analysis
Discussion and
Development
of Business
Model

6. Overall data analysis approach
 Result reporting
 Ethical considerations
Josh’s Nerd Squad