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educa&on	
  without	
  borders	
  
TEAM	
  
Zhdan	
  Shakirov	
  
Investment	
  Director	
  
Marke&ng	
  Strategy	
  
more	
  than	
  5	
  years	
  
e-­‐learning	
  market	
  
experience	
  
	
  
Irek	
  Zayniev	
  
Founder	
  
SaaS	
  Architect	
  
more	
  than	
  10	
  
years	
  in	
  IT	
  development	
  
	
  
Vilur	
  Shakirov	
  
Art	
  
Design	
  
more	
  than	
  15	
  years	
  in	
  
SW	
  design	
  research	
  
	
  
	
  
SECRET	
  FORMULA	
  
BEFORE … AFTER !!!
COMPOSITION	
  
«Extended»	
  	
  
telepresence	
  
On	
  any	
  devices	
  
on	
  any	
  networks	
  
On-­‐line	
  designer	
  
Market	
  
COMPOSITION:	
  «Extended»	
  telepresence	
  
301	
  
Up	
  to	
  300	
  concurrent	
  users	
  in	
  each	
  virtual	
  class	
  
COMPOSITION:	
  «Extended»	
  telepresence	
  
On	
  any	
  devices	
  
PC	
  with	
  any	
  OS	
  
Mobile	
  
SmartTV	
  
On	
  special	
  
devices	
  
COMPOSITION:	
  «Extended»	
  telepresence	
  
MicrosoS	
  Kinect.	
  Dance,	
  yoga,	
  fitness.	
  
COMPOSITION:	
  «Extended»	
  telepresence	
  
Addi&onal	
  camera.	
  Look	
  –	
  understand!	
  
COMPOSITION:	
  «Extended»	
  telepresence	
  
Handwri&ng	
  controller	
  EdKit	
  –	
  not	
  only	
  shows	
  on-­‐line	
  
what	
  student	
  wri&ng,	
  but	
  also	
  allows	
  to	
  specify	
  the	
  
error	
  remotely	
  
COMPOSITION:	
  Magic	
  Designer	
  
Create	
  interac&ve	
  demonstra&on	
  and	
  test	
  tools	
  
500+	
  units	
  
COMPOSITION:	
  Magic	
  Designer	
  
Sale	
  or	
  buy	
  demonstra&on	
  or	
  test	
  tools	
  
Buy	
  $1	
  
COMPOSITION:	
  Market	
  
Order	
  or	
  find	
  the	
  right	
  course	
  you	
  need	
  
COMPOSITION:	
  Works	
  Everywhere	
  
Well	
  known*	
   EduMarket*	
  
*IP	
  packet	
  loss	
  3%	
  
Flawless	
  
quality	
  of	
  the	
  
video	
  
	
  
	
  
on	
  any	
  device	
  
	
  
	
  
on	
  any	
  cloud	
  
architecture	
  
MARKET	
  VALIDATION	
  
More	
  than	
  10	
  th.	
  Russian	
  public	
  schools	
  terminated	
  in	
  
rural	
  areas	
  
More	
  than	
  200	
  th.	
  students	
  use	
  the	
  services	
  of	
  
private	
  tutors	
  to	
  prepare	
  for	
  the	
  exam,	
  EAI	
  
More	
  than	
  1.5	
  MM.	
  children	
  is	
  homeschooling	
  
in	
  the	
  U.S.	
  
More	
  than	
  10.7	
  MM.	
  Russian	
  schoolboys	
  do	
  
not	
  know	
  what	
  to	
  do	
  aHer	
  school	
  
More	
  than	
  1	
  MM.	
  studies	
  over	
  the	
  world	
  
Up	
  to	
  13+	
  MM	
  Users	
  
экономить	
  
зарабатывать	
  
MARKET	
  SIZE	
  
50+	
  MM.	
  
1.5+	
  trln.	
  
120+	
  th.	
  
learning	
  
e-­‐learning	
  
EduMarket	
  
$3+trlm.	
   $60	
  BB.	
   $8	
  MM.	
  
We	
  need	
  just	
  120+	
  users	
  
BUSINESS	
  MODEL	
  
We	
  take	
  15%	
  commission	
  on	
  each	
  class	
  hour	
  cost	
  
4	
  MM	
  
hours	
   $1.4	
  	
   $5.6	
  MM.	
  	
  
120	
  th.	
  	
  
users	
  
average	
  price	
  
of	
  hour	
  $8	
  
average	
  
profit	
  
2014-­‐2017	
  
MARKET	
  ADOPTION	
  
Events	
   Partnership	
   HUBs	
  on	
  
social	
  
networks	
  
	
  
World	
  Hobby	
  Fairs	
  
World	
  Educa&onal	
  
Fairs	
  
World	
  Class	
  Fitness	
  
Fes&val	
  	
  
EducaIonal	
  
social	
  networks	
  
COMPETITION	
  
off-­‐line	
  
	
  a	
  direct	
  contact	
  
expensive	
  
affordable	
  
COMPETITIVE	
  ADVANTAGE	
  
«Extended»	
  
teleprethens	
  
Crowdsourcing	
   Designer	
  
a	
  direct	
  contact	
  
addi&onal	
  devices	
  
Kinect	
  
Edkit	
  
opportunity	
  to	
  not	
  only	
  
find	
  the	
  right	
  course,	
  but	
  
also	
  to	
  order	
  it	
  on	
  a	
  
compe&&ve	
  basis	
  
interac&ve	
  demonstra&on	
  
and	
  test	
  tools	
  
Any	
  devices/any	
  
networks	
   API	
   300	
  +	
  
Any	
  OS,	
  PC	
  and	
  mobile	
  in	
  one	
  
class.	
  3G/4G	
  network	
  
for	
  connec&on	
  addi&onal	
  
devises	
  
ac&ve	
  users	
  in	
  one	
  
virtual	
  class	
  
FINANCIAL	
  ASPECTS	
  	
  
ROI	
  =	
  273%,	
  KPI=ARPU=$8.7/mon.,	
  NPV=$210	
  MM.	
  
NEEDS	
  
beta-­‐version	
  
	
  25%	
  of	
  share,	
  	
  
Dura&on	
  4	
  month	
  
1	
  stage	
  	
  
$300	
  th.	
  
BEP	
  achievement	
  
25%	
  of	
  share,	
  
Dura&on	
  9	
  month	
  
2	
  stage	
  	
  
$1.1	
  MM.	
  
Distance	
  learning	
  market	
  that	
  allow:	
  
save	
  
make	
  money	
  
learn	
  
Learn	
  
	
  	
  what	
  you	
  want	
  
Learn	
  from	
  the	
  
best	
  experts	
  for	
  
the	
  best	
  price	
  
Teach	
  what	
  you	
  
know	
  and	
  earn	
  
Intui&vely,	
  
lively,	
  fun	
  
CONTACTS	
  
more	
  than	
  class	
  
web:	
  www.edket.com	
  
mail:	
  irek@edket.com	
  
mob:	
  +7(917)4336302	
  
Birsk,	
  Russia	
  
Founder	
  
Irek	
  Zayniev	
  
web:	
  www.edket.com	
  
mail:	
  zhdan@edket.com	
  
mob:	
  +7(915)3923019	
  
Moscow,	
  Russia	
  
Investment	
  Director	
  
Zhdan	
  Shakirov	
  

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Edu market pitch_v5_en

  • 2. TEAM   Zhdan  Shakirov   Investment  Director   Marke&ng  Strategy   more  than  5  years   e-­‐learning  market   experience     Irek  Zayniev   Founder   SaaS  Architect   more  than  10   years  in  IT  development     Vilur  Shakirov   Art   Design   more  than  15  years  in   SW  design  research      
  • 4. COMPOSITION   «Extended»     telepresence   On  any  devices   on  any  networks   On-­‐line  designer   Market  
  • 5. COMPOSITION:  «Extended»  telepresence   301   Up  to  300  concurrent  users  in  each  virtual  class  
  • 6. COMPOSITION:  «Extended»  telepresence   On  any  devices   PC  with  any  OS   Mobile   SmartTV   On  special   devices  
  • 7. COMPOSITION:  «Extended»  telepresence   MicrosoS  Kinect.  Dance,  yoga,  fitness.  
  • 8. COMPOSITION:  «Extended»  telepresence   Addi&onal  camera.  Look  –  understand!  
  • 9. COMPOSITION:  «Extended»  telepresence   Handwri&ng  controller  EdKit  –  not  only  shows  on-­‐line   what  student  wri&ng,  but  also  allows  to  specify  the   error  remotely  
  • 10. COMPOSITION:  Magic  Designer   Create  interac&ve  demonstra&on  and  test  tools   500+  units  
  • 11. COMPOSITION:  Magic  Designer   Sale  or  buy  demonstra&on  or  test  tools   Buy  $1  
  • 12. COMPOSITION:  Market   Order  or  find  the  right  course  you  need  
  • 13. COMPOSITION:  Works  Everywhere   Well  known*   EduMarket*   *IP  packet  loss  3%   Flawless   quality  of  the   video       on  any  device       on  any  cloud   architecture  
  • 14. MARKET  VALIDATION   More  than  10  th.  Russian  public  schools  terminated  in   rural  areas   More  than  200  th.  students  use  the  services  of   private  tutors  to  prepare  for  the  exam,  EAI   More  than  1.5  MM.  children  is  homeschooling   in  the  U.S.   More  than  10.7  MM.  Russian  schoolboys  do   not  know  what  to  do  aHer  school   More  than  1  MM.  studies  over  the  world   Up  to  13+  MM  Users  
  • 15. экономить   зарабатывать   MARKET  SIZE   50+  MM.   1.5+  trln.   120+  th.   learning   e-­‐learning   EduMarket   $3+trlm.   $60  BB.   $8  MM.   We  need  just  120+  users  
  • 16. BUSINESS  MODEL   We  take  15%  commission  on  each  class  hour  cost   4  MM   hours   $1.4     $5.6  MM.     120  th.     users   average  price   of  hour  $8   average   profit   2014-­‐2017  
  • 17. MARKET  ADOPTION   Events   Partnership   HUBs  on   social   networks     World  Hobby  Fairs   World  Educa&onal   Fairs   World  Class  Fitness   Fes&val     EducaIonal   social  networks  
  • 18. COMPETITION   off-­‐line    a  direct  contact   expensive   affordable  
  • 19. COMPETITIVE  ADVANTAGE   «Extended»   teleprethens   Crowdsourcing   Designer   a  direct  contact   addi&onal  devices   Kinect   Edkit   opportunity  to  not  only   find  the  right  course,  but   also  to  order  it  on  a   compe&&ve  basis   interac&ve  demonstra&on   and  test  tools   Any  devices/any   networks   API   300  +   Any  OS,  PC  and  mobile  in  one   class.  3G/4G  network   for  connec&on  addi&onal   devises   ac&ve  users  in  one   virtual  class  
  • 20. FINANCIAL  ASPECTS     ROI  =  273%,  KPI=ARPU=$8.7/mon.,  NPV=$210  MM.  
  • 21. NEEDS   beta-­‐version    25%  of  share,     Dura&on  4  month   1  stage     $300  th.   BEP  achievement   25%  of  share,   Dura&on  9  month   2  stage     $1.1  MM.  
  • 22. Distance  learning  market  that  allow:   save   make  money   learn   Learn      what  you  want   Learn  from  the   best  experts  for   the  best  price   Teach  what  you   know  and  earn   Intui&vely,   lively,  fun  
  • 23. CONTACTS   more  than  class   web:  www.edket.com   mail:  irek@edket.com   mob:  +7(917)4336302   Birsk,  Russia   Founder   Irek  Zayniev   web:  www.edket.com   mail:  zhdan@edket.com   mob:  +7(915)3923019   Moscow,  Russia   Investment  Director   Zhdan  Shakirov