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Minelli paris presentation

  1. 1. Kyrgyzstan Tajikistan Kazakhstan GROUNDWATER MANAGEMENT IN THE SYR DARYA TRANSBOUNDARY BASIN Communication, Replication, Awareness and Dissemination- Linkages with IW LEARN BY LUCILLA MINELLI, UNESCO-IHP (l.minelli@unesco.org) PROJECT PREPARATION PHASE INCEPTION MEETING Paris – February 3-4, 2014
  2. 2. Importance of communication Outreach strategy and action plan IW LEARN and Groundwater CoP Food for Thought
  3. 3. Communicating… Misperceptions, challenges and good news Common Language Digesting,Translating Shiny and colorful touch to "serious stuff” Reciprocal Understanding and Trust Extra complexity (Ground)Water Cooperation Importance of communication 1.1
  4. 4. Communicating… Misperceptions, challenges and good news (II) If our recipients “don’t get it” it is indeed our problem… Good news: Growing realization of the importance of communication by donors, UN Agencies and projects’ partners. The GEF is increasingly promoting and investing in knowledge management/sharing tools and programs Importance of communication 1.2
  5. 5. What is it then? Communication is a strategic storytelling Outreach, awareness raising, dissemination, knowledge management, information sharing, replication, advocacy, capacity building… Importance of communication 1.3
  6. 6. Component 5: Dissemination and Communication & Strategic Results Framework Expected Outputs Expected Outcomes 5.1. Project experiences and lessons disseminated globally and regionally. 5.1.1 Project web site (following IW LEARN standards) created, IWENS produced, use of GEF 5 IW tracking tool and participation at GEF IW conferences and other IW LEARN activities ensured. 5.1.2. Publication and dissemination of key project documents, workshop and conferences documentation, experience notes, hydro- geological and other maps, translated into regional languages. Outcome 5. Raised awareness of decision makers and practitioners on existing legal instruments, guidelines and good practices related to groundwater governance, promotes adoption and advances national and regional policy dialogue. Outcome 6 Project experiences and lessons disseminated globally and regionally. 10. Training Programs on existing legal instruments and guidelines related to groundwater governance for decision makers in the Water – Energy – Food sectors designed and implemented. Records of face to face training events and webinars attendees 11. Project website disseminates the project objectives and the progress of the activities, records results, Lists of Website designed according to highest standards and consistent with IW LEARN requirements. Records of project contribution to IWC conferences and other IW LEARN activities Printed translated reports Outreach strategy and action plan 2.1
  7. 7. Outreach strategy and action plan Why is it relevant? (changing behavior, influencing decision-making, preventing resource degradation,..) Whom do we want to communicate it to? (Who’s our audience(s)?) What How do we want to communicate it? (What channels/vehicles will we use?) do we want to communicate? (What’s our message(s)?) When do we take action? (timeline) Analysis and assessment will be done by UNESCO-IHP in close cooperation with project partners and national focal points Outreach strategy and action plan 2.2
  8. 8. Additional remarks / mental notes A successful strategy is no one-size-fits-all: tailored approaches, tools and messages adapted to audiences Successful communication is an ongoing process, not a onetime event. Adaptation: it is important to “keep at it” just as being flexible and creative in responding to changing conditions Resources need to be properly budgeted: tools and activities tailored to the level of time and human and financial resources available Outreach strategy and action plan 2.4
  9. 9. What IW LEARN is… International Waters Learning Exchange And Resource Network IW:LEARN is an umbrella project (corporate program) dedicated to knowledge and information management within the GEF International Waters portfolio. It is a unique initiative. “Strengthening IW Portfolio Delivery and Impact” (3rd phase:2011-2014) strong focus on groundwater Goal: To strengthen Transboundary Waters Management (TWM) by facilitating portfolio learning amongst GEF IW projects and partners and by providing a series of services to facilitate this exchange IWLEARN.NET supports knowledge sharing in the GEF IW portfolio and contains project-related information, contacts, documents, e.g. case studies, Transboundary Diagnostic Analyses, Strategic Action Programmes, news and events. IW:LEARN and Groundwater CoP 3.1
  10. 10. … and what it can do for you PORTFOLIO-WIDE LEARNING: BIENNIAL GEF INTERNATIONAL WATERS CONFERENCES (IWC) TECHNICAL SUPPORT SERVICES www.iwlearn.net/websitetoolkit PROJECT-PROJECT LEARNING EXCHANGES/TWINNING EXERCISES TARGETED TRAINING OUTREACH: INFORMATION CAPTURE, SYNTHESIS, DISSEMINATION New initiative of the GEF IW: creation of Communities of Practice formed by water practitioners, project country representatives and other stakeholders that meet, virtually and face-to-face, and keep alive the legacy of the projects, share best practices, exchange knowledge and inform the design of new projects www.groundwatercop.iwlearn.net 4th phase of IW LEARN 2014-2018, along the lines of the 6th GEF strategy new attention placed on groundwater. The GW CoP will enhance the capacity of the GEF to further address the conjunctive management of surface and groundwater resources IW:LEARN and Groundwater CoP 3.2
  11. 11. Food for Thought… In your experience, what do you recall as a successful example of good communication activity? Is there any particular cultural aspect that we should consider when preparing the outreach strategy? What should be avoided? At the national level, can you share an example of existing initiatives that we could link our efforts to? Can you suggest national/regional organizations that we could engage with to maximize the impact of our strategy and help us better understanding local needs? Rakhmet, Katta Rahmat,Рахмат , Thank You, Merci, Rakhmat, Спасибо Question & Answer 1.1