Study of Students Behavior on Mobile Phones

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http://easymbaguide.blogspot.com/2009/04/study-of-students-behaviour-on-mobile.html

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Study of Students Behavior on Mobile Phones

  1. 1. OUTLINE INTRODUCTION  METHODOLOGY  ANALYTICAL REPORT  KEY POINTS  RECOMMENDATIONS
  2. 2. Introduction A mobile phone (also called cell phone or hand phone, including wireless phone, cell phone, cellular phone, cellular telephone or cell telephone) is a long- range, electronic device used for mobile voice or data communication over a network of specialized base stations known as cell sites. HISTORY • In 1908, U.S. Patent 887,357 for a wireless telephone was issued in to Nathan B. Stubblefield of Murray, Kentucky. • In 1945, the zero generation (0G) of mobile telephones was introduced. • The first commercial citywide cellular network was launched in Japan by NTT in 1979. • In 1983, Motorola DynaTAC was the first approved mobile phone by FCC in the United States. •The first quot;modernquot; network technology on digital 2G (second generation) cellular technology was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland. • The first data services appeared on mobile phones starting with person-to-person SMS text messaging in Finland in 1993 • In 2001 the first commercial launch of 3G (Third Generation) was again in Japan by NTT DoCoMo on the WCDMA standard.
  3. 3. Features Text message Voice calls including call registers GPS Navigation Music (MP3) & Video (MP4) playback RDS Radio Receiver, alarms Memo and document recording Personal organizer and personal digital assistant functions Ability to watch streaming video or download video Video cutting Build-in camera and camcorders with autofocus & flash Ringtones, games PTT memory card reader(SD), USB, Infrared, Bluetooth, WiFi connectivity, instant messages Internet e-mail and browsing Serving as wireless modem for a PC.
  4. 4. Indian Mobile Industry India has around 1 billion GSM users as per Cellular Operators Association of India’s (COAI) latest statistics and 39 million CDMA users as per Association of Unified Telecom Service Providers of India’s (AUSPI) statistics. Cellular network provider In India mobile handset market is flooded with local and branded handsets from different companies. Major players are Nokia, Samsung, Sony Ericsson, LG and Motorola.
  5. 5. Methodology
  6. 6. Analytical Report
  7. 7. No. of UG & PG Student’s responses Respondents UG Students PG Students 47% 53%
  8. 8. Do you own a cell phone? UG & PG 4% 5% A B C 91% UG PG A B C A B C 7% 7% 86% 100%
  9. 9. What made them to buy a cell phone? UG & PG A B C D 6% 12% 17% UG PG 0% 65% A B C D A B C D 4% 13% 11% 27% 7% 55% 83%
  10. 10. What attracts you while buying a cell phone? UG & PG A B C D 16% 37% 10% UG 37% PG A B C D A B C D 4% 17% 9% 29% 48% 39% 33% 21%
  11. 11. For which purpose do you use the cell phone most? UG & PG A B C D 4% 3% 31% 62% UG PG A B C D A B C D 4% 7% 2% 17% 39% 52% 79%
  12. 12. Which mode of connection do you prefer? UG & PG A B C D 10% 22% 3% 65% UG PG 4% A B C D A B C D 17% 14% 4% 25% 2% 59% 75%
  13. 13. What is the basic battery back-up that you expect from your mobile? UG & PG A B C D 10% 25% 19% UG 46% PG A B C D A B C D 8% 12% 20% 33% 17% 20% 48% 42%
  14. 14. Most Features preferred by Students are UG & PG 80 1 5 3 5 60 4 7 15 7 4 17 9 28 40 3 25 49 20 20 2 20 15 12 23 UG PG 1 26 11 13 7 0 4 3 2 40 5 4 0 1 A 30 1 B 3 35 3 C 5 5 D 2 E 2 10 2 2 4 25 5 30 1 12 5 9 4 4 5 25 20 11 17 3 29 20 14 21 8 15 11 3 9 7 12 15 2 10 4 10 5 11 2 7 5 12 9 5 15 11 11 8 3 1 4 3 0 4 0 0 5 3 1 1 0 2 0 1 A A B B C C D D E E
  15. 15. If you are asked to pick one among one which do you choose? UG & PG A 27% 47% B 26% C UG PG A B C A B C 13% 45% 50% 34% 37% 21%
  16. 16. Ranking for listed items according to students usage of mobile phone UG & PG 80 1 6 5 60 4 8 5 5 4 12 12 4 19 40 34 52 25 31 3 20 32 14 2 23 10 8 9 0 9 1 1 5 0 1 A B C D PG E UG 30 0 1 1 2 2 2 25 40 5 0 3 4 1 3 3 7 35 6 5 5 4 20 9 30 4 9 4 2 20 12 15 25 19 16 14 11 3 3 2 20 32 12 10 16 18 15 2 5 10 10 9 5 5 15 5 5 14 1 5 1 0 2 3 6 0 3 7 3 0 0 1 A 2 0 B 1 C A D B E C D E
  17. 17. What do you prefer most, when going for a particular connection (Airtel, Vodafone etc) UG & PG A B C D 0% 13% 27% 60% UG PG 0% A B C D A B C D 12% 1% 12% 23% 54% 34% 64%
  18. 18. How often do you download ring tones/wall papers/upgrade the software of your cell phone UG & PG A B C D 4% 15% 21% 60% UG PG A B C D A B C D 5% 8% 2% 19% 25% 52% 27% 62%
  19. 19. What is the cost of the cell phone you using now? 5% UG & PG A B C D 22% 39% 34% UG PG 0% A B C D A B C D 16% 8% 14% 46% 39% 39% 38%
  20. 20. Amount you will spend on your mobile/ month (on an average) in the form of recharges/bills, value additions etc? UG & PG 5% A B C D 21% 43% 31% UG PG 4% 4% A B C D A B C D 17% 33% 22% 51% 23% 46%
  21. 21. When did you buy your first mobile? UG & PG A B C D 12% 34% 20% UG PG 34% A B C D A B C D 13% 5% 25% 18% 45% 37% 32% 25%
  22. 22. How often do you change your mobile set? UG & PG A B C D 15% 32% 24% UG 29% PG A B C D A B C D 13% 16% 29% 33% 21% 29% 30% 29%
  23. 23. During which time of the day, do you use your mobile phone most (you can choose any two of the following) UG & PG A B C D 6% 13% 28% UG 53% PG A B C D A B C D 0% 13% 14% 25% 33% 9% 54% 52%
  24. 24. There is a need of ----- %, for a student in the class room or college to have his cell phone with him. UG & PG A B C D 21% 40% 10% UG 29% PG A B C D A B C D 7% 13% 13% 27% 54% 10% 9% 67%
  25. 25. In a day, on an average how much time you will spend with your cell phone UG & PG A B C D 25% 32% 16% UG 27% PG A B C D A B C D 21% 25% 27% 36% 7% 21% 33% 30%
  26. 26. Do you encourage deploying/using jammers, which restricts you from using your cell phone in the UG & PG 18% 26% A B 56% C UG PG A B C A B C 13% 22% 29% 24% 58% 54%
  27. 27. Did you ever encounter any kind of health problem due to the usage of the cell phone UG & PG 2% 16% A B 82% C UG PG A B C A B C 12% 5% 20% 75% 88%
  28. 28. Most of the students own their mobile phone Students use mobile phone for calling and sending SMS’s the most. Majority of students prefer GSM prepaid connection
  29. 29. Students have opted for a mobile phone as It connects them to their friends & family round the clock Features and model of cell phones are given top priority while buying a cell phone.
  30. 30. Students would prefer to a cell phone with basic features of calling, SMS, camera, MP3 player, good memory and also with good battery backup for atleast 2 days. A majority of students are not much interested in downloading ringtones / wall papers/ upgrading the software for their mobile phone.
  31. 31. Students see good connectivity or signal when going for a particular connection.
  32. 32. The cost range of their (UG & PG students) cell phone lies between Rs. 5000- 10000. On an average every student in the campus is using a cell phone from the past 2.5 years. Student’s expenditure on recharges, value added service etc per month on their mobile phone would range between Rs. 200-500.
  33. 33. In a day average time spent with their cell phone would range between 2-3 hrs. Students spend more time on mobile phones in evening times between 5 – 9 PM.
  34. 34. A large number of students in both UG and PG levels opposed deploying jammers in the campus Majority of students encounter less health problems in due to usage of the cell phone.
  35. 35. Recommendations Mobile phone industry is one of the fastest growing industries in the world. • There is a scope for a mobile with an eco friendly technology. • The cell phones in the cost range of Rs. 7500 – 10000 need to be built up with some extra features as many of the students are opting a mobile in that range. • Tariffs can even be lowered between 5 -9 P.M as there found to be a huge traffic in that time period. • There is a scope for CDMA prepaid service providers to enhance their market share in this particular segment but proper advertisement is needed.
  36. 36. For Brief Report Please Click Here http://easymbaguide.blogspot.com/2009/04/stu dy-of-students-behaviour-on-mobile.html

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