The document outlines a study conducted on mobile phone usage among UG and PG students. It finds that most students own their own mobile phones, which they use primarily for calls and SMS. When buying phones, students prioritize features, models, and connectivity. On average, students spend 2-3 hours on their phones daily, mostly in the evenings, and change phones every 2-3 years. The recommendations suggest developing more affordable phones with extra features, lowering evening tariffs, and increasing CDMA provider market share through advertising.

2. OUTLINE
INTRODUCTION
 METHODOLOGY
 ANALYTICAL REPORT
 KEY POINTS
 RECOMMENDATIONS

3. Introduction
A mobile phone (also called cell phone or hand phone, including wireless
phone, cell phone, cellular phone, cellular telephone or cell telephone) is a long-
range, electronic device used for mobile voice or data communication over a
network of specialized base stations known as cell sites.
HISTORY
• In 1908, U.S. Patent 887,357 for a wireless telephone was issued in to Nathan B.
Stubblefield of Murray, Kentucky.
• In 1945, the zero generation (0G) of mobile telephones was introduced.
• The first commercial citywide cellular network was launched in Japan by NTT in
1979.
• In 1983, Motorola DynaTAC was the first approved mobile phone by FCC in the
United States.
•The first quot;modernquot; network technology on digital 2G (second generation) cellular
technology was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland.
• The first data services appeared on mobile phones starting with person-to-person
SMS text messaging in Finland in 1993
• In 2001 the first commercial launch of 3G (Third Generation) was again in Japan by
NTT DoCoMo on the WCDMA standard.

4. Features
Text message
Voice calls including call registers
GPS Navigation
Music (MP3) & Video (MP4) playback
RDS Radio Receiver, alarms
Memo and document recording
Personal organizer and personal digital assistant functions
Ability to watch streaming video or download video
Video cutting
Build-in camera and camcorders with autofocus & flash
Ringtones, games
PTT memory card reader(SD), USB, Infrared, Bluetooth,
WiFi connectivity, instant messages
Internet e-mail and browsing
Serving as wireless modem for a PC.

6. Indian Mobile Industry
India has around 1 billion GSM users as per Cellular Operators
Association of India’s (COAI) latest statistics and 39 million CDMA
users as per Association of Unified Telecom Service Providers of
India’s (AUSPI) statistics.
Cellular network provider
In India mobile handset market is flooded with local and
branded handsets from different companies. Major players are
Nokia, Samsung, Sony Ericsson, LG and Motorola.

8. Methodology

9. Analytical Report

10. No. of UG & PG Student’s responses
Respondents
UG Students PG Students
47%
53%

11. Do you own a cell phone?
UG & PG
4%
5%
A
B
C
91%
UG PG
A B C A B C
7% 7%
86%
100%

12. What made them to buy a cell phone?
UG & PG
A B C D
6%
12%
17%
UG PG 0%
65%
A B C D A B C D
4%
13%
11%
27% 7%
55% 83%

13. What attracts you while buying a cell
phone?
UG & PG
A B C D
16%
37%
10%
UG 37%
PG
A B C D A B C D
4% 17%
9%
29%
48%
39% 33%
21%

14. For which purpose do you use the cell
phone most?
UG & PG
A B C D
4% 3%
31%
62%
UG PG
A B C D A B C D
4%
7% 2% 17%
39%
52%
79%

15. Which mode of connection do you prefer?
UG & PG
A B C D
10%
22%
3%
65%
UG PG
4%
A B C D A B C D
17%
14% 4%
25%
2%
59% 75%

16. What is the basic battery back-up that you
expect from your mobile?
UG & PG
A B C D
10%
25%
19%
UG 46% PG
A B C D A B C D
8%
12% 20%
33%
17%
20%
48%
42%

17. Most Features preferred by Students are
UG & PG
80
1
5
3
5
60 4
7
15 7
4
17
9
28
40 3
25 49
20 20
2
20 15
12
23
UG PG
1
26
11 13 7
0 4
3 2
40 5
4
0
1 A 30 1
B
3
35 3 C
5 5 D 2
E 2
10 2
2 4
25
5
30 1
12
5
9
4 4 5
25 20 11
17
3
29
20 14 21
8
15
11
3 9
7
12
15
2
10
4
10 5 11
2 7
5 12
9
5 15
11 11
8 3 1
4
3
0 4
0 0
5
3 1 1
0 2
0
1
A A
B B
C C
D D
E E

18. If you are asked to pick one among one
which do you choose?
UG & PG
A
27% 47%
B
26%
C
UG PG
A B C
A B C
13%
45% 50%
34%
37%
21%

19. Ranking for listed items according to students usage
of mobile phone
UG & PG
80 1
6 5
60 4
8
5 5
4 12 12
4
19
40 34
52
25
31
3
20 32 14
2
23 10
8
9
0 9
1 1
5
0
1
A B C D PG
E
UG 30
0
1 1
2 2
2
25
40 5
0 3 4
1
3 3 7
35 6 5 5 4
20
9
30 4 9
4
2 20
12
15
25 19 16 14
11 3 3 2
20 32
12 10
16 18
15
2 5 10
10 9 5
5
15 5
5
14 1
5 1 0 2 3
6 0 3
7 3
0 0
1 A
2
0 B
1 C
A D
B E
C D E

20. What do you prefer most, when going for a
particular connection (Airtel, Vodafone etc)
UG & PG
A B C D
0%
13%
27%
60%
UG PG 0%
A B C D A B C D
12%
1% 12%
23%
54%
34%
64%

21. How often do you download ring tones/wall
papers/upgrade the software of your cell phone
UG & PG
A B C D
4%
15%
21%
60%
UG PG
A B C D A B C D
5% 8%
2%
19%
25%
52%
27%
62%

22. What is the cost of the cell phone you
using now?
5% UG & PG
A B C D
22%
39%
34%
UG PG 0%
A B C D A B C D
16%
8% 14%
46%
39%
39%
38%

23. Amount you will spend on your mobile/ month (on an
average) in the form of recharges/bills, value additions etc?
UG & PG
5%
A B C D
21%
43%
31%
UG PG
4% 4%
A B C D A B C D
17%
33%
22%
51%
23%
46%

24. When did you buy your first mobile?
UG & PG
A B C D
12%
34%
20%
UG PG
34%
A B C D A B C D
13%
5% 25%
18%
45%
37%
32% 25%

25. How often do you change your mobile
set?
UG & PG
A B C D
15%
32%
24%
UG 29% PG
A B C D A B C D
13%
16%
29%
33%
21% 29%
30% 29%

26. During which time of the day, do you use your mobile phone
most (you can choose any two of the following)
UG & PG
A B C D
6%
13%
28%
UG 53%
PG
A B C D A B C D
0%
13%
14%
25% 33%
9%
54%
52%

27. There is a need of ----- %, for a student in the class
room or college to have his cell phone with him.
UG & PG
A B C D
21%
40%
10%
UG 29% PG
A B C D A B C D
7% 13%
13%
27%
54%
10%
9%
67%

28. In a day, on an average how much time you will
spend with your cell phone
UG & PG
A B C D
25%
32%
16%
UG 27% PG
A B C D A B C D
21%
25%
27%
36%
7%
21%
33%
30%

29. Do you encourage deploying/using jammers, which
restricts you from using your cell phone in the
UG & PG
18% 26% A
B
56%
C
UG PG
A B C A B C
13%
22% 29%
24%
58%
54%

30. Did you ever encounter any kind of health problem
due to the usage of the cell phone
UG & PG
2% 16%
A
B
82%
C
UG PG
A B C
A B C
12%
5%
20%
75% 88%

32. Most of the students own
their mobile phone
Students use mobile phone
for calling and sending
SMS’s the most.
Majority of students prefer
GSM prepaid connection

33. Students have opted for a
mobile phone as
It connects them to their
friends & family round the
clock
Features and model of cell
phones are given top
priority while buying a cell
phone.

34. Students would prefer to a cell phone with basic features of
calling, SMS, camera, MP3 player, good memory and also with good
battery backup for atleast 2 days.
A majority of students are not much interested in downloading
ringtones / wall papers/ upgrading the software for their mobile
phone.

35. Students see good
connectivity or signal when
going for a particular
connection.

36. The cost range of their (UG & PG students) cell phone lies
between Rs. 5000- 10000.
On an average every student in the campus is using a cell phone from the
past 2.5 years.
Student’s expenditure on recharges, value added service etc per month on their
mobile phone would range between Rs. 200-500.

37. In a day average time spent with their cell phone would range
between 2-3 hrs.
Students spend more time on mobile phones in evening
times between 5 – 9 PM.

38. A large number of students in both UG and PG levels opposed
deploying jammers in the campus
Majority of students encounter less health problems in due
to usage of the cell phone.

40. Recommendations
Mobile phone industry is one of the fastest growing
industries in the world.
• There is a scope for a mobile with an eco friendly
technology.
• The cell phones in the cost range of Rs. 7500 – 10000
need to be built up with some extra features as many
of the students are opting a mobile in that range.
• Tariffs can even be lowered between 5 -9 P.M as there
found to be a huge traffic in that time period.
• There is a scope for CDMA prepaid service providers to
enhance their market share in this particular segment
but proper advertisement is needed.

41. For Brief Report Please Click Here
http://easymbaguide.blogspot.com/2009/04/stu
dy-of-students-behaviour-on-mobile.html