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aka your web identity
VIJAY SANKAR
• A piece of information generated by a web server and stored in the user's
computer, ready for future access
• Usage
 Sh...
Just a sample…
VS
VS
based on purpose
VS
https://spring.io/blog/2014/01/20/exploiting-encrypted-cookies-for-fun-and-profit
Persistent &
Plain Text
Session &
Plain ...
VS
First Party
Third Party
VS
Super
Cookies
Zombies
VS
Video - https://www.youtube.com/watch?v=I01XMRo2ESg
VS
VS
aka your true web identity
Web
Beacons
1 X 1
Pixels
Invisible
GIFs
Clear
GIFs
VS
COOKIES – THE FUTURE
VS
Device
Inference
Client IDs Network IDs
Server IDs
Synchronized
IDs
VS
VS
VS
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Understanding cookies and cookie pools

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Cookies are the back bone of many platforms in digital marketing and advertising domain. This presentation looks into what cookies are, cookie pools and upcoming tracking mechanisms

Published in: Marketing
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Understanding cookies and cookie pools

  1. 1. aka your web identity VIJAY SANKAR
  2. 2. • A piece of information generated by a web server and stored in the user's computer, ready for future access • Usage  Shopping carts  Login sessions  Online advertising  User experience VS
  3. 3. Just a sample… VS
  4. 4. VS
  5. 5. based on purpose VS
  6. 6. https://spring.io/blog/2014/01/20/exploiting-encrypted-cookies-for-fun-and-profit Persistent & Plain Text Session & Plain Text Persistent & Encrypted Session & Encrypted VS
  7. 7. VS
  8. 8. First Party Third Party VS
  9. 9. Super Cookies Zombies VS
  10. 10. Video - https://www.youtube.com/watch?v=I01XMRo2ESg VS
  11. 11. VS
  12. 12. aka your true web identity Web Beacons 1 X 1 Pixels Invisible GIFs Clear GIFs VS
  13. 13. COOKIES – THE FUTURE VS
  14. 14. Device Inference Client IDs Network IDs Server IDs Synchronized IDs VS
  15. 15. VS
  16. 16. VS

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