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DAY 1
The new international event bringing together 5,000 startups.
Aiming at developing partnerships with major corporations, i...
P R E S E N TAT I O N O F P M U
European first betting operator and third
worldwide mutual betting company (2015 net
result 807 Millions euros)
Leader on ...
PMU Lab aims to accompany the evolution of the business
model of the PMU and to strengthen its online presence, or
even it...
80 m2
180 m2
190 m2
50 m2
# WHY ?
PMU HAVE A GENUINE DESIRE TO DEVELOP NEW GROWTH ACTIVITIES AND
CO-CREATE THE FUTURE OF GAMING WITH STARTUPS AND IN...
180K INVESTMENT FOR
STARTUPS
6 CHALLENGES
25K€ MINIMUM PER
PROOF OF CONCEPT
# THE OPPORTUNITY
BE PART OF THE « PMU 2020 » ...
P R E S E N TAT I O N O F T H E C O N C E P T
Horse Race
ANIMATION
CONCEPT
Edition of an imitation of the
daily paper Paris-Turf : 

The Running Post !
The info about horses replaced
by info about ...
Bet opening Display of the winners
Nomination of
the top winner
After the pitch session of each
challenge, the winners’ li...
FRANCK ROUSSEAU
Strategic Business Development
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE
Every year more th...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Cutting edge technology for
ambitious client. What do the...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Drinkz is the app that lets users
pre-order and pay for b...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Fanvoice connects brands to
customers around ideas
compet...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Huq has developed a technology
platform that captures ava...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
VOGO Sport, the 2nd
screen of your event.
Experiment the ...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
V-Cult designs great 3D web
and virtual reality tools and...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Pico is the only tool that is able to
boost your brand's ...
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE
AND THE WINNERS ARE…
12 3
Yvan Boudillet
Director, Consumer Strategy
MASTERCLASS
FUTURE OF SPORTS ARENAS
VP Stadium & Arena management solutions
Ste...
SPORTS: DATA FOR NEW SERVICES# CHALLENGE
Today, thanks to the availability of the real-time sports data, we
have to provid...
CANDIDATE
STARTUPS
Arioneo develops innovative
devices that monitor biometric
and sport parameters on
horses. The EQUIMETR...
CANDIDATE
STARTUPS
SkillCorner builds artificial intelligence
algorithms for professional team
sports. From a single video...
CANDIDATE
STARTUPS
Yseop is an enterprise software
company that offers Artificial
Intelligence software capable of
dialogu...
# CHALLENGE
AND THE WINNERS ARE…
12 3
SPORTS: DATA FOR NEW SERVICES
Laurence Bret-Stern
Sr Marketing Director for EMEA and LATAM
LinkedIn Talent Solutions
MASTERCLASS
FROM STARTUP TO SCALEUP...
IMAGINE TOMORROW’S GAMES# CHALLENGE
Numerous traditional sports were "transposed" into a digital mode
offering a new exper...
CANDIDATE
STARTUPS
Game star is a matchmaking software
that randomly selects teammates and
competitors so that both teams ...
CANDIDATE
STARTUPS
SnapBet is predicting what happens
in the next 60 seconds of the live
football match you are watching.
...
CANDIDATE
STARTUPS
IMAGINE TOMORROW’S GAMES
Yon enables people to bet just for fun
on any kind of topics, public or
privat...
CANDIDATE
STARTUPS
IMAGINE TOMORROW’S GAMES
Pandascore collect data and
performance stats on
professional e-sports players...
INVITED
STARTUPS
IMAGINE TOMORROW’S GAMES
Onion sack is a marketing plaform
that integrates to your system -
allowing cust...
# CHALLENGE
AND THE WINNERS ARE…
12 3
IMAGINE TOMORROW’S GAMES
CONGRATULATIONS EVERYBODY !
PMU at VIVATECHNOLOGY DAY ONE #vivatech
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PMU at VIVATECHNOLOGY DAY ONE #vivatech

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PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.

This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).

Published in: Internet
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PMU at VIVATECHNOLOGY DAY ONE #vivatech

  1. 1. DAY 1
  2. 2. The new international event bringing together 5,000 startups. Aiming at developing partnerships with major corporations, investors and partners. Being at the heart of an international event dedicated to innovation in Paris, France. Four spaces : Hack, Imagine, Experience, Connect Viva Technology’s unique mission is to bring the world’s most innovative startups together with the major global players in digital transformation. For three days starting 30 June, an expected 30,000 entrepreneurs, corporate executives, venture capitalists and other investors will join us in a purpose-built environment in Paris. The goal: to provide a real-time platform for collaboration and a high-level stage for discussions around the impact technology has on both businesses and society. 40 000 m2 30 000 attendees 20 world leaders 5 000 Startups 100 Top VCs 200 MVP
  3. 3. P R E S E N TAT I O N O F P M U
  4. 4. European first betting operator and third worldwide mutual betting company (2015 net result 807 Millions euros) Leader on horse racing bets with 12,800 points of sale to offer in a single place all the experience of races and bets 6M clients, French 1st betting place, n°3 Poker offer within generalist sites 9.8 BN € TURNOVER IN 2015 TURNOVER DISTRIBUTION 807 MILLION EUROS RETURNED TO THE HORSERACING SECTOR IN 2015 1.5% COMMISSION TO INTERNATIONAL PARTNERS 8.5% NET PROFIT TO HORSERACING ASSOCIATIONS 5.7% PMU OPERATING EXPENSES 75% RETURN TO PUNTERS 8% TAXES
  5. 5. PMU Lab aims to accompany the evolution of the business model of the PMU and to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and concretizes innovations which contribute to transform the customer experience by preparing the ground for an industrialization. Objectives : - Organizing and structuring innovation for greater internal efficiency - Improve the ‘Time To Market’: test as soon as possible to consumers Be a showcase of the PMU and modernize its image
  6. 6. 80 m2 180 m2 190 m2 50 m2
  7. 7. # WHY ? PMU HAVE A GENUINE DESIRE TO DEVELOP NEW GROWTH ACTIVITIES AND CO-CREATE THE FUTURE OF GAMING WITH STARTUPS AND INNOVATIVE COMPANIES # THE OPPORTUNITY - PMU has organised 6 new growth activities challenges. - 50 selected innovative companies will showcase their solution on PMU booth during VIVA Technology in Paris, France - You will be mentored by worldwide leaders of the new economy and will have the opportunity to present your solution and engage discussions with PMU key stakeholders 6 teams will be awarded during Viva Technology to integrate the PMU roadmap Showcase your solutions on a dedicated space in the « Gaming, Entertainment and Sport » lab of PMU 450sqm booth
  8. 8. 180K INVESTMENT FOR STARTUPS 6 CHALLENGES 25K€ MINIMUM PER PROOF OF CONCEPT # THE OPPORTUNITY BE PART OF THE « PMU 2020 » PROGRAM FOCUSED ON INTERNATIONAL & DIGITAL DEVELOPMENT
  9. 9. P R E S E N TAT I O N O F T H E C O N C E P T
  10. 10. Horse Race ANIMATION CONCEPT
  11. 11. Edition of an imitation of the daily paper Paris-Turf : 
 The Running Post ! The info about horses replaced by info about startups : - Year of creation - Founder - Investors ANIMATION CONCEPT : HORSE RACE
  12. 12. Bet opening Display of the winners Nomination of the top winner After the pitch session of each challenge, the winners’ list is displayed. The winners go forward and ask for their goodies. The person who has the triple forecast in the order win a VIP invitation to the “Prix de Diane“ Once the jury is set, it begins ! Bets are open until the first pitch and visitors vote online at http://bit.ly/28IuMJQ Everyone can play… And win !
  13. 13. FRANCK ROUSSEAU Strategic Business Development REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE Every year more than 15 000 races, support of bets, are organized on about 250 racecourses in France. For the events organizers, the passion for the game increases with the use of new technologies. Innovation in sports arenas passes through services to consumers but also by the experience which can be proposed to novices as to enthusiasts. Connectivity, range of digital services, innovative experience are the priority axes of our innovation strategy. Today, thanks to the development of new concepts of sports arenas, walls(speakers), we want to offer our customers a renewed experience. An experience such as what has been implemented in the stadiums which will host the Euro 2016. The racecourse of the future will play a major role on the market of sports and leisure activities in France. In this approach PMU and his partners work on the identification and the implementation of solutions which will offer to a wide public, an innovative and surprising gaming experience: - Personalized offers (welcome, offers according to the profiles, location) - Distribution of contents, assistance and access to the game, and the bet - Immersive Experience, animation - Interactions within the public between spectators, bettors, fans … #IoT #Beacons #Personalization #Experience #Benefits #Mobility #Video
  14. 14. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS Cutting edge technology for ambitious client. What do they do? App development, connected objects, autonomous drones, virtual reality 3D. Tracktl uses music to reconnect venues managers with their customers through a fun and innovative experience : entertainment & engagement. « Become the DJ ! » « Beautiful solutions in a connected world »
  15. 15. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS Drinkz is the app that lets users pre-order and pay for beverages at high-end bars, nightclubs and coffee shops across the globe. EveryMatch developed an algorithm based matching and management platform that helps people find like-minded people to share their passion with. « Online to offline solutions » « We help people get active and stay active in real life experience »
  16. 16. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS Fanvoice connects brands to customers around ideas competition or beta-testing project on the Internet, to improve existing products and services, or invent new ones. Lucie Labs is a HW startup which develops next generation solutions based on a connected, lighting & interactive wristband for creative and innovative entertainment experiences in concert. « Cocreate new customer experiences with smart data » « Enchanted products based on interactive lightening »
  17. 17. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS Huq has developed a technology platform that captures available yet seldom used mobile system data via commercial relationships with everyday mobile app owners. Ubudu boosts in-store engagement by more than 30%, through a uniquely rich services palette to target customers. « Improve customer experience in connected venues » « Digital audience. Real world »
  18. 18. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS VOGO Sport, the 2nd screen of your event. Experiment the smart stadium on your mobile device. Select the camera you want to view. Replay any sequence at any time Mobirider is a startup specialized in digitalizing the in-store customer relationship. 
 It helps brands to blur the borders between online and offline world. « May the app be with you! » « Enhancing viewing in live sport event »
  19. 19. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS V-Cult designs great 3D web and virtual reality tools and experiences to enhance brand performance and storytelling and ties up with digital advertising agencies to better serve their clients. WEFAN is a real experience that offers supporters the possibility to speak up : in a simple and entertaining way, anyone can share reaction with their friends in real time. « Subliming storytelling and marketing performance » « Support your team with your friends as your were in the stadium »
  20. 20. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS CANDIDATE STARTUPS Pico is the only tool that is able to boost your brand's awareness and fan engagement using the content fans are already posting. « Instadium fans engagement and CRM platform »
  21. 21. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE AND THE WINNERS ARE… 12 3
  22. 22. Yvan Boudillet Director, Consumer Strategy MASTERCLASS FUTURE OF SPORTS ARENAS VP Stadium & Arena management solutions Stephane Pottier
  23. 23. SPORTS: DATA FOR NEW SERVICES# CHALLENGE Today, thanks to the availability of the real-time sports data, we have to provide the best services of the moment to involve spectators in the current event. We help them to understand better the game, but also to appreciate even more precisely players performances and to develop their motivation and their commitment. In this approach PMU wishes to work on the identification and the implementation of solutions which will allow to: - Improve the understanding of the real time game during an event - Give all data available and analyzed to multiply interactions between brands and spectators - Bring new data, even more precise, even more numerous on a given player - Improve the sports experience thanks to innovative measures of performance during the practice GERARD BEAUFORT Head of PMULab #Prediction #Benefits #Issues #API #Tracking #eSport
  24. 24. CANDIDATE STARTUPS Arioneo develops innovative devices that monitor biometric and sport parameters on horses. The EQUIMETRE® is a connected sensor tailor- made for professionals in the horse racing world. Goaleo is the first ecosystem that answer to all the needs of the universal sportsperson. It is a unique solution based around the user and its sport profile. Goaleo is taylored around any user's tastes, skills, abilities, friends and offers a multi services environnement. SPORTS: DATA FOR NEW SERVICES « Horse data science » « The world’s largest club ».
  25. 25. CANDIDATE STARTUPS SkillCorner builds artificial intelligence algorithms for professional team sports. From a single video feed, our algorithms detect the players, the referees and the ball in real time. They automatically recognize each player, each tactical scheme and each event SPORTS: DATA FOR NEW SERVICES Intellicore is a cloud solutions to understand and transform sport data into actionable insights for fans and professionals at a massive scale, in real time. « Unlocking the potential of live data in sport! » « Our purpose : fan’s experience and the sport data solution »
  26. 26. CANDIDATE STARTUPS Yseop is an enterprise software company that offers Artificial Intelligence software capable of dialoguing and writing narrative in multiple languages. Yseop offers a self-service platform that allows customers to develop AI applications autonomously. SPORTS: DATA FOR NEW SERVICES « an AI that writes like an human being »
  27. 27. # CHALLENGE AND THE WINNERS ARE… 12 3 SPORTS: DATA FOR NEW SERVICES
  28. 28. Laurence Bret-Stern Sr Marketing Director for EMEA and LATAM LinkedIn Talent Solutions MASTERCLASS FROM STARTUP TO SCALEUP Directeur de la confiance Numérique Didier Louvet
  29. 29. IMAGINE TOMORROW’S GAMES# CHALLENGE Numerous traditional sports were "transposed" into a digital mode offering a new experience and the emerging technologies offer multiple possibilities: modes of control, new screens, new consoles, robots, drones. New games offers appear too. All these new offers mixing entertainment, technology and user- friendliness can let imagine new development perspectives of business and renewal of customers. To imagine innovative products based on e-sport or fantasy gaming, that could respond to new consumer habits represents one of the major challenges for the actors of the game/sport/entertainment world . In this approach PMU wishes to bring to the foreground new surrounding areas of games susceptible to attract the new generations, through their innovative character as much as their entertaining character. Playful offers, generator of emotion, pleasure Immersive experience, Interactions between players, communities, groups … CHRISTOPHE LACOUX Head of Sports & Poker Department #eSport #Fantasy #Betting #Video #Emotions #Challenge #Team #Competition #VR
  30. 30. CANDIDATE STARTUPS Game star is a matchmaking software that randomly selects teammates and competitors so that both teams have equal in-game ranking spread. GameStars is an automated competitive platform for amateur players of the most popular PvP computer games. IMAGINE TOMORROW’S GAMES Oulala is the first European Fantasy Football game. The core of the game has been built with the use of big data which is revolutionising sport industry. « Competitive platform for amateur gamers » « Know football better than your friends, because luck is not the full part of the win. »
  31. 31. CANDIDATE STARTUPS SnapBet is predicting what happens in the next 60 seconds of the live football match you are watching. There are 8 key events which users can predict in our Football version. If your prediction is unsuccessful then the pot for that event rises. When you correctly predict an event then you win the pot! IMAGINE TOMORROW’S GAMES 3S has been created to develop a new sport concept on a smart court. Court is linked to a dedicated digital platform recording goals, scorers, statistics. Goals can be automatically detected thanks to a patent. « Play smart! » « 60 second betting! »
  32. 32. CANDIDATE STARTUPS IMAGINE TOMORROW’S GAMES Yon enables people to bet just for fun on any kind of topics, public or private, solely or in groups.This service will be majorly used by the millenial generation, in front of their tv, during sport events, or just on any topic of everyday's life. Lifelike offer a VR platform that makes it possible for Broadcasters and Rightholders to create the perfect sports experience for their end users as well as the 4K certified line of production for its clients. « Bring the stadium to your home » « Life is a bet! »
  33. 33. CANDIDATE STARTUPS IMAGINE TOMORROW’S GAMES Pandascore collect data and performance stats on professional e-sports players. Then it provides those stats through our API to all the e- sport ecosystem. Such as media, betting platform, pro teams, etc. « The e-sport data provider! »
  34. 34. INVITED STARTUPS IMAGINE TOMORROW’S GAMES Onion sack is a marketing plaform that integrates to your system - allowing customers to accept an offer simply by replying with their stake. The platform understands simple singles and complex multiples. FabZat offers publishers and video game developers a white-branded turnkey solution for in-app merchandising. The service operates through a plugin to be integrated into the game code that will allow players to access an in- game store. Green Bureau is a startup specialised in Customer Relation Management. It creates agile tools to ease customer experience. Kinov is an app that helps employees to get familiar with startups ecosystem and generate engagement through innovation project upstream with startups.
  35. 35. # CHALLENGE AND THE WINNERS ARE… 12 3 IMAGINE TOMORROW’S GAMES
  36. 36. CONGRATULATIONS EVERYBODY !

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