SlideShare a Scribd company logo
1 of 21
Download to read offline
WEB 2.0 AND THE ENTERPRISE
    DATE                          AUTHOR
                  MARCH 9, 2010            SUSAN SCRUPSKI, SOCO PARTNERS
Thursday, March 11, 2010
Who Am I?

                           • Blogger
                           • Researcher
                           • Consultant
                           • 2.0 Evangelist
                           • Conference Organizer
                           • Founder, The 2.0 Adoption Council
                           •@ITSinsider




Thursday, March 11, 2010
A show of hands...
                                    Hashtag: #ATCe20

Thursday, March 11, 2010
When did e20 begin?



Thursday, March 11, 2010
McAfee
             Case Study
             DrKW: Investment Bank, 2005
             • blogs, wikis, messaging
             • e20 technologies: blank SLATES*
             • let knowledge work “emerge”
             • unstructured, egalitarian

             *SLATES: Search, Links, Authoring, Tags, Extensions, Signals


Thursday, March 11, 2010
What is an e20 State of Mind?



Thursday, March 11, 2010
TRANSPARENCY

                                             COLLABORATION/SHARING




                                             TRUST




                                             AUTHENTICITY


                           The Pillars of 2.0 Zen
Thursday, March 11, 2010
Are e20 & “Social Media”
                            Synonymous?



Thursday, March 11, 2010
No.

             E2.0 happens behind the
             firewall (and for good reason).


Thursday, March 11, 2010
News Flash: Enterprises Have Secrets!
                                  CUSTOMER DATA

                              PATENTS
                                           STRATEGY

                           EMPLOYEE DATA
                                              M&A PLANS

                             PRODUCT DESIGN

                                 COMPETITIVE DATA




Thursday, March 11, 2010
But... Employees Should Not.




Thursday, March 11, 2010
So, how does it all fit together?




Thursday, March 11, 2010
Thursday, March 11, 2010
The Enterprise is Social
      Beyond the Firewall

      • Inside the firewall: Collaboration
      • 2-way conversation at the edge
              ‣ Porous boundary to market
              ‣ Focuses roles/concentration
      •       All market/biz data returns to Enterprise for processing/action
      •       Increases competitiveness with timely decision-making




Thursday, March 11, 2010
The 2.0 Adoption Council
                   • A collection of Market Leading early Adopters
                   • Currently 161 members; 95 active on Jive
                           ‣ Large Enterprise (10K+ employees)
                           ‣ “Internal Evangelists”
                   •       Sharing best practices/experiences




Thursday, March 11, 2010
Thursday, March 11, 2010
Obstacles for Early Adopters
                    • Awareness and/or Confusion
                    • Culture, Culture, Culture
                           ‣ Moving from silos to “flat enterprise”
                           ‣ Rewarding sharing, vs. hoarding
                    • Making the Business Case
                    • Ease of Use
                    • Misjudging the Importance of Community
                           Management




Thursday, March 11, 2010
Who’s Driving Enterprise 2.0?
                                                  HR
                                         Sales   14%    Innovation
             IT
                                          5%               9%
            42%              LOB
                             58%       R&D
                                       9%              Knowledge Management
                                   Procurement                 14%
                                       5%
                                Program Management
                                        9%
                                        Operations
                                           5%          Marketing
                                                         32%
              2009 MEMBER SURVEY


Thursday, March 11, 2010
Early Case Studies
                    • Investment Bank:
                      ‣ Flattened organization, created visibility for
                              Audit and Compliance group resulting in more
                              accurate reporting to Federal regulators
                    •      Leading F500 Manufacturer:
                           ‣ IT Organization wanted to change its image
                              from “IT sux” to “IT rox.” Factory Managers
                              singing IT praises now.
                    •      Global Leader in Business Solutions and Services:
                           ‣ Where Expertise is billable, dramatic
                              improvement in time-to-market deliverables.


Thursday, March 11, 2010
Where to find more info...
                   • Andrew McAfee’s original MIT Sloan article.
                           ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/
                   • Dion Hinchcliffe’s expansion of the SLATES mnemonic.
                           ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143
                   • The 2.0 Adoption Council
                           ‣ http://www.20adoptioncouncil.com
                   • @ITSinsider on Twitter
                           ‣ http://www.twitter.com/itsinsider
                   • ITSinsider blog
                           ‣ http://www.itsinsider.com




Thursday, March 11, 2010
Thursday, March 11, 2010

More Related Content

Similar to Web 2.0 and The Enterprise

Digital Impact Summit May 2010, NYC
Digital Impact Summit May 2010, NYCDigital Impact Summit May 2010, NYC
Digital Impact Summit May 2010, NYC
Carlos Dominguez
 
Sharepoint webinar
Sharepoint webinarSharepoint webinar
Sharepoint webinar
Infogain
 
Notes Version: Going back to fundamentals — engagement models for triggered c...
Notes Version: Going back to fundamentals — engagement models for triggered c...Notes Version: Going back to fundamentals — engagement models for triggered c...
Notes Version: Going back to fundamentals — engagement models for triggered c...
Vivastream
 
DNS june 2011
DNS june 2011DNS june 2011
DNS june 2011
Scopernia
 
Social marketing analytics
Social marketing analyticsSocial marketing analytics
Social marketing analytics
John Lovett
 

Similar to Web 2.0 and The Enterprise (20)

Interesting Thing about Internet of Things
Interesting Thing about Internet of ThingsInteresting Thing about Internet of Things
Interesting Thing about Internet of Things
 
Enterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging TrendsEnterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging Trends
 
IBM's use of social media behind the firewall
IBM's use of social media behind the firewallIBM's use of social media behind the firewall
IBM's use of social media behind the firewall
 
What are we afraid of?
What are we afraid of?What are we afraid of?
What are we afraid of?
 
Digital Impact Summit May 2010, NYC
Digital Impact Summit May 2010, NYCDigital Impact Summit May 2010, NYC
Digital Impact Summit May 2010, NYC
 
Sharepoint webinar
Sharepoint webinarSharepoint webinar
Sharepoint webinar
 
A bird's eye view on Innovation
A bird's eye view on InnovationA bird's eye view on Innovation
A bird's eye view on Innovation
 
Eclipse community management - fossa2010
Eclipse community management - fossa2010Eclipse community management - fossa2010
Eclipse community management - fossa2010
 
Notes Version: Going back to fundamentals — engagement models for triggered c...
Notes Version: Going back to fundamentals — engagement models for triggered c...Notes Version: Going back to fundamentals — engagement models for triggered c...
Notes Version: Going back to fundamentals — engagement models for triggered c...
 
RESEARCH MOBILIZING IMPACT
RESEARCH MOBILIZING IMPACTRESEARCH MOBILIZING IMPACT
RESEARCH MOBILIZING IMPACT
 
DNS june 2011
DNS june 2011DNS june 2011
DNS june 2011
 
The Power of Social - Revolutions, Disasters and Tomorrows IT
The Power of Social - Revolutions, Disasters and Tomorrows IT The Power of Social - Revolutions, Disasters and Tomorrows IT
The Power of Social - Revolutions, Disasters and Tomorrows IT
 
Will You Love Me Tomorrow?
Will You Love Me Tomorrow?Will You Love Me Tomorrow?
Will You Love Me Tomorrow?
 
Effective Data Modeling
Effective Data ModelingEffective Data Modeling
Effective Data Modeling
 
Social marketing analytics
Social marketing analyticsSocial marketing analytics
Social marketing analytics
 
Social marketing analytics
Social marketing analyticsSocial marketing analytics
Social marketing analytics
 
April 2011 Enable Social in Your SharePoint Communities
April 2011 Enable Social in Your SharePoint CommunitiesApril 2011 Enable Social in Your SharePoint Communities
April 2011 Enable Social in Your SharePoint Communities
 
Innovation and Outsourcing - Globant Nasdaq event
Innovation and Outsourcing - Globant Nasdaq eventInnovation and Outsourcing - Globant Nasdaq event
Innovation and Outsourcing - Globant Nasdaq event
 
Truth and Dare - Out of the echochamber into the fire
Truth and Dare - Out of the echochamber into the fireTruth and Dare - Out of the echochamber into the fire
Truth and Dare - Out of the echochamber into the fire
 
KMA webinar: Creating a Social Enterprise with SharePoint 2010
KMA webinar: Creating a Social Enterprise with SharePoint 2010KMA webinar: Creating a Social Enterprise with SharePoint 2010
KMA webinar: Creating a Social Enterprise with SharePoint 2010
 

More from SoCo Partners

Swiss: People in Progress
Swiss: People in ProgressSwiss: People in Progress
Swiss: People in Progress
SoCo Partners
 
Nokia: People in Progress
Nokia: People in ProgressNokia: People in Progress
Nokia: People in Progress
SoCo Partners
 
Mitre: People in Progress
Mitre: People in ProgressMitre: People in Progress
Mitre: People in Progress
SoCo Partners
 
Avery: People in Progress
Avery: People in ProgressAvery: People in Progress
Avery: People in Progress
SoCo Partners
 
Alcatel: People in Progress
Alcatel: People in ProgressAlcatel: People in Progress
Alcatel: People in Progress
SoCo Partners
 
Swiss: People in Progress
Swiss: People in ProgressSwiss: People in Progress
Swiss: People in Progress
SoCo Partners
 
2.0 Adoption Council Intro
2.0 Adoption Council Intro2.0 Adoption Council Intro
2.0 Adoption Council Intro
SoCo Partners
 

More from SoCo Partners (20)

Social media - Twitter
Social media - Twitter Social media - Twitter
Social media - Twitter
 
Social Change Agents - A Career Study
Social Change Agents - A Career StudySocial Change Agents - A Career Study
Social Change Agents - A Career Study
 
#WhyIStayed #WhyILeft social media analysis
#WhyIStayed #WhyILeft social media analysis#WhyIStayed #WhyILeft social media analysis
#WhyIStayed #WhyILeft social media analysis
 
Presentation to UT Students
Presentation to UT StudentsPresentation to UT Students
Presentation to UT Students
 
Social change agent - 3M
Social change agent - 3MSocial change agent - 3M
Social change agent - 3M
 
Swiss: People in Progress
Swiss: People in ProgressSwiss: People in Progress
Swiss: People in Progress
 
Nokia: People in Progress
Nokia: People in ProgressNokia: People in Progress
Nokia: People in Progress
 
Mitre: People in Progress
Mitre: People in ProgressMitre: People in Progress
Mitre: People in Progress
 
Avery: People in Progress
Avery: People in ProgressAvery: People in Progress
Avery: People in Progress
 
Alstom: Case Study
Alstom: Case StudyAlstom: Case Study
Alstom: Case Study
 
Alcatel: People in Progress
Alcatel: People in ProgressAlcatel: People in Progress
Alcatel: People in Progress
 
Swiss: People in Progress
Swiss: People in ProgressSwiss: People in Progress
Swiss: People in Progress
 
Council Introduction
Council IntroductionCouncil Introduction
Council Introduction
 
2.0 Adoption in the Enterprise - The After
2.0 Adoption in the Enterprise - The After2.0 Adoption in the Enterprise - The After
2.0 Adoption in the Enterprise - The After
 
Enterprise 2.0 Chalktalk
Enterprise 2.0 ChalktalkEnterprise 2.0 Chalktalk
Enterprise 2.0 Chalktalk
 
2.0 Adoption in the Enterprise - The Before
2.0 Adoption in the Enterprise - The Before2.0 Adoption in the Enterprise - The Before
2.0 Adoption in the Enterprise - The Before
 
Internal Evangelist of the Year '09
Internal Evangelist of the Year '09Internal Evangelist of the Year '09
Internal Evangelist of the Year '09
 
Internet Professional Svs '99
Internet Professional Svs '99Internet Professional Svs '99
Internet Professional Svs '99
 
2.0 Adoption Council Intro
2.0 Adoption Council Intro2.0 Adoption Council Intro
2.0 Adoption Council Intro
 
The Social Organization
The Social OrganizationThe Social Organization
The Social Organization
 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Recently uploaded (20)

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 

Web 2.0 and The Enterprise

  • 1. WEB 2.0 AND THE ENTERPRISE DATE AUTHOR MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS Thursday, March 11, 2010
  • 2. Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider Thursday, March 11, 2010
  • 3. A show of hands... Hashtag: #ATCe20 Thursday, March 11, 2010
  • 4. When did e20 begin? Thursday, March 11, 2010
  • 5. McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals Thursday, March 11, 2010
  • 6. What is an e20 State of Mind? Thursday, March 11, 2010
  • 7. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen Thursday, March 11, 2010
  • 8. Are e20 & “Social Media” Synonymous? Thursday, March 11, 2010
  • 9. No. E2.0 happens behind the firewall (and for good reason). Thursday, March 11, 2010
  • 10. News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA Thursday, March 11, 2010
  • 11. But... Employees Should Not. Thursday, March 11, 2010
  • 12. So, how does it all fit together? Thursday, March 11, 2010
  • 14. The Enterprise is Social Beyond the Firewall • Inside the firewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making Thursday, March 11, 2010
  • 15. The 2.0 Adoption Council • A collection of Market Leading early Adopters • Currently 161 members; 95 active on Jive ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences Thursday, March 11, 2010
  • 17. Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “flat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management Thursday, March 11, 2010
  • 18. Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% 2009 MEMBER SURVEY Thursday, March 11, 2010
  • 19. Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables. Thursday, March 11, 2010
  • 20. Where to find more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com Thursday, March 11, 2010